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WPC 300 Midterm Test Study Guide 2025/2026 Accurate Questions and Correct Detailed Answers with Rationales | 100% Guaranteed Pass Newest Version

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Comprehensive WPC 300 midterm study guide featuring accurate questions, detailed answers, and rationales to support effective revision and exam success.

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Wpc 300
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Wpc 300

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WPC 300 Midterm-FINAL EXAM PREP
2026/2027 COMPLETE QUESTIONS
WITH VERIFIED CORRECT
ANSWERS | 100% GUARANTEED
PASS
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Heuristics -ANSWER✅✅✅• Experience
• Intuition
• Rules of thumb
• Think fast

Analytics -ANSWER✅✅✅the process of developing actionable decisions or
recommendations for actions based on insights generated from historical data

,• Observe what has worked
• Experimentation
• Collect data and analyze data
• Find patterns
• Boundary and Generalizability
• Think slow

A Scientific Perspective to Problem Solving -ANSWER✅✅✅- Heuristics vs Analytics

Decision Making Biases -ANSWER✅✅✅- Understand situations where biases arise

- Based on a situation, you should be able to identify what kind of cognitive bias that is

- Differentiate the major kinds of biases discussed

Analytics Process -ANSWER✅✅✅- Identify a problem

- Find dataset (Data collection)

- Prepare data (ETL)

- Analyze data with a data model (Descriptive, Explanatory, Predictive, and Prescriptive)

- Interpret Results

problem finding -ANSWER✅✅✅1. Tell an interesting and complete story
• The problem you address should be meaningful
• Solution could be reused for related problems
• Assumptions, boundaries

2. Find an appropriate solution framework
• Break down the problem into pieces
• Iterative process (agile vs. waterfall)
• Identify appropriate analytical/modeling techniques

3. Routinize the procedure
• Documentation
• Next similar question can be solved quickly
• Build a system (macros, codes, programs)

4 squares of data -ANSWER✅✅✅collection

cleaning

communication

,analyses

Primary data -ANSWER✅✅✅• Surveys
• Interviews (marketing firm's telephone interviews)
• Used a lot in marketing research

Secondary data -ANSWER✅✅✅• Firm's proprietary databases

• Internet data (crawlers)
-- https://scrapy.org/
-- Beautifulsoup

• Stock/capital markets data (Compustat, CRSP, etc.)

• Accounting disclosure data (Form 10K, 10Q)

Simulated data -ANSWER✅✅✅• Data based on assumptions and simulations
• Used a lot in scheduling, routing, queuing

Survey Examples -ANSWER✅✅✅Examples of quantitative research that use
survey methodology to answer questions
about a population
- Polls about public opinion
- Public-health surveys
- Market-research surveys
- Government surveys and censuses

Although censuses do not include a
"sample", they do include other aspects of
survey methodology, like questionnaires
and interviewers.

Survey -- The Code of Ethics -ANSWER✅✅✅• Respondents should be given the
content, sponsorship (who is
conducting the survey), and purpose of the survey so that they
may make an informed judgement about whether they wish to
participate.

• Avoid use of methods that deliberately introduce bias into the
results.

Note - We should include a paragraph to explain who is conducting
the survey, the content, and purpose of the survey

Survey Biases -ANSWER✅✅✅• Online Survey Selection Biases
• Question order biases

, • Imbalance sampling
• Prevent using leading and biased questions, but use neutral
wording. Do not include your opinion in the question.
• Don't overloaded your question. Always break questions into
singles so your survey is measurable.
• Don't ask the wrong questions
• Don't survey the wrong people.

Note - It is always a good practice to revise survey questions and to target a population
that fits the survey's goal by clearly defining the respondent requirements so we can
prevent survey biases from happening

The Transactional Database -ANSWER✅✅✅- In business, a transaction is the
exchange of information, goods, or services

- For databases, a transaction is an action performed in a database management
system

- Operational databases deal with both: they store information about business
transactions using database transactions

Ex of Transactions
- purchase of product
- enroll in a course
- hire an employee

Data is in REAL TIME
- reflects current state
- how things are NOW

Two types of data -ANSWER✅✅✅transactional and analytical

transactional -ANSWER✅✅✅• Captures data describing and event

• An exchange between actors

• Real-time

Analytical (Data Warehouse) -ANSWER✅✅✅• Captures data to support analysis and
reporting

• An aggregated view of the business

• Historical

The Information Architecture of an Organization -ANSWER✅✅✅Data entry →

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