1 of 50
Definition
Each time your ad is clicked (CPC) or every time there is an
impression of your article (CPM)
Give this one a try later!
When do you pay Google What could explain an increase in
when using AdWorks? new visitors?
How do you take a visitor who
What is effective lead nurturing all
insight ready to buy and make sure
about?
they become a customer?
Don't know?
2 of 50
,Term
What are the different types of channels in channel-specific traffic?
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Direct response and branding
Also known as "entrance pages" these are the individual pages where visitors
enter your site after performing a search on a search engine.
-Direct: when people directly type it into the URL bar or through an autofill
of their url bar.
-Referral: Came to your site from a like on another website (aka external
traffic)
-Organic: Preformed a search on Google or Bing and clicked on your
website
-Social: People who came across your site from a social media platform
1. Digital has the ability to measure not only impressions, but actions after the ad
2/ Digital makes it easy to measure results in real time (you can make changes on
the fly)
3. Digital has opportunities to pay on a performance basis (CPA)
4. Digital has the ability to micro target
Don't know?
3 of 50
Definition
ROAS= Revenue of Profits/Cost of campaign. (Expressed as a %)
,Give this one a try later!
How do you measure success
When do you pay Google when on a Return on Investment
using AdWorks? (ROI) pr Return on Ad Spend
(ROAS) basis?
How does digital marketing make it What are the three answers to most
easy to reach the right person? questions in digital marketing?
Don't know?
4 of 50
Definition
True
Give this one a try later!
Traditional marketing uses ___________________ to find the right personat the right time.
How do you measure success on a Return on Investment (ROI) pr Return on Ad
Spend (ROAS) basis?
How does digital marketing make it easy to reach the right person?
The ideal situation is to make sure you get to know customers earlier in the
process and become the player that helps define their shopping list, true or
false?
, Don't know?
5 of 50
Definition
You measure your results
Give this one a try later!
How do you measure success on a
Return on Investment (ROI) pr What is the formula for CPA/CPO?
Return on Ad Spend (ROAS) basis?
When do you pay Google when How do you figure out what
using AdWorks? works?
Don't know?
6 of 50
Term
What are the shortcomings of digital marketing?
Give this one a try later!
1. Business Model
-Expensive
2. Differentiators
-Can make costly mistakes
3. Customers
-Competitive
-Can run into issues of scale
Definition
Each time your ad is clicked (CPC) or every time there is an
impression of your article (CPM)
Give this one a try later!
When do you pay Google What could explain an increase in
when using AdWorks? new visitors?
How do you take a visitor who
What is effective lead nurturing all
insight ready to buy and make sure
about?
they become a customer?
Don't know?
2 of 50
,Term
What are the different types of channels in channel-specific traffic?
Give this one a try later!
Direct response and branding
Also known as "entrance pages" these are the individual pages where visitors
enter your site after performing a search on a search engine.
-Direct: when people directly type it into the URL bar or through an autofill
of their url bar.
-Referral: Came to your site from a like on another website (aka external
traffic)
-Organic: Preformed a search on Google or Bing and clicked on your
website
-Social: People who came across your site from a social media platform
1. Digital has the ability to measure not only impressions, but actions after the ad
2/ Digital makes it easy to measure results in real time (you can make changes on
the fly)
3. Digital has opportunities to pay on a performance basis (CPA)
4. Digital has the ability to micro target
Don't know?
3 of 50
Definition
ROAS= Revenue of Profits/Cost of campaign. (Expressed as a %)
,Give this one a try later!
How do you measure success
When do you pay Google when on a Return on Investment
using AdWorks? (ROI) pr Return on Ad Spend
(ROAS) basis?
How does digital marketing make it What are the three answers to most
easy to reach the right person? questions in digital marketing?
Don't know?
4 of 50
Definition
True
Give this one a try later!
Traditional marketing uses ___________________ to find the right personat the right time.
How do you measure success on a Return on Investment (ROI) pr Return on Ad
Spend (ROAS) basis?
How does digital marketing make it easy to reach the right person?
The ideal situation is to make sure you get to know customers earlier in the
process and become the player that helps define their shopping list, true or
false?
, Don't know?
5 of 50
Definition
You measure your results
Give this one a try later!
How do you measure success on a
Return on Investment (ROI) pr What is the formula for CPA/CPO?
Return on Ad Spend (ROAS) basis?
When do you pay Google when How do you figure out what
using AdWorks? works?
Don't know?
6 of 50
Term
What are the shortcomings of digital marketing?
Give this one a try later!
1. Business Model
-Expensive
2. Differentiators
-Can make costly mistakes
3. Customers
-Competitive
-Can run into issues of scale
