Unit 2- cryptic
adventure escape
rooms.
MARKETING AIMS AND
OBJECTIVES COMPETITORS
https://www.ukescapegames.com/locations/ (Nottingham
(Wheelgate Park) https://escaperooms.london (oxford
street)
https://pierpressure.co.uk (Brighton)
Around 350+ competitors operating approx. 525+ venues
The ten largest operators of escape rooms in the UK operate around 400 rooms = approx.
25% of the market According to exitgames.co.uk at December 2019 there were: • 1,592 bookable
games (rooms) • 355 companies in the market • 521 escape room venues
WHAT DOES ESCAPE ROOMS DO? - An escape room is a physical
adventure game in which players are typically locked in a themed
room and have to find clues and solve puzzles in order to escape
against a countdown clock.
How much do they charge?
-UK market size estimated to be between £50-80m From Escape Hunt
PLC
Capital expenditure is expected to be approximately £335k per venue which includes approxi-
mately £40k rent deposit)
Build costs of opening and refurbishing escape rooms rising to achieve theatre-set standard of de-
sign.
It is expected branches will cost approximately £8k per annum to maintain and require approxi-
mately £80k refurbishments every four year
OXFORD STREET Nottingham
3 Players: £81 (£27 per person) 3 players: £54 (£20 per
person) 4 Players: £104 (£26 per person) 4 players:
£68 (17 per person) BRIGHTON
NO. PLAYERS 3- 28 (per
person) NO PLAYERS 4 - 26
(per person)
What type of ventures do they use?
Where are they located?
The rapid expansion of the escape rooms market in the UK in the last 18-24 months means that
customers now have quite a wide choice of competitors within a small geographical area. In theory
this makes it harder for new entrants to successfully enter the market. Over 1,500+ escape rooms
now in the UK, a 40% increase over 2018. Widespread geographic coverage.
How long does a session last for?
A session normally lasts for 60 minutes but some escape rooms
allow 90 minutes for the whole experience
What else do they sell /offer ?
, MARKET SIZE/SHARE/STRUCTURE
About 37% of groups have players over 21 years old, about 14% of players are families with par-
ents and children, whilst 19% are groups of players aged below 21. From another perspective,
19% of the Escape Room customers are corporate clients whilst 11% of groups are couples out on
a date. These statistics show that the Escape rooms are more likely to attract groups of young
players (about 36% of users) than adults (25%).
adventure escape
rooms.
MARKETING AIMS AND
OBJECTIVES COMPETITORS
https://www.ukescapegames.com/locations/ (Nottingham
(Wheelgate Park) https://escaperooms.london (oxford
street)
https://pierpressure.co.uk (Brighton)
Around 350+ competitors operating approx. 525+ venues
The ten largest operators of escape rooms in the UK operate around 400 rooms = approx.
25% of the market According to exitgames.co.uk at December 2019 there were: • 1,592 bookable
games (rooms) • 355 companies in the market • 521 escape room venues
WHAT DOES ESCAPE ROOMS DO? - An escape room is a physical
adventure game in which players are typically locked in a themed
room and have to find clues and solve puzzles in order to escape
against a countdown clock.
How much do they charge?
-UK market size estimated to be between £50-80m From Escape Hunt
PLC
Capital expenditure is expected to be approximately £335k per venue which includes approxi-
mately £40k rent deposit)
Build costs of opening and refurbishing escape rooms rising to achieve theatre-set standard of de-
sign.
It is expected branches will cost approximately £8k per annum to maintain and require approxi-
mately £80k refurbishments every four year
OXFORD STREET Nottingham
3 Players: £81 (£27 per person) 3 players: £54 (£20 per
person) 4 Players: £104 (£26 per person) 4 players:
£68 (17 per person) BRIGHTON
NO. PLAYERS 3- 28 (per
person) NO PLAYERS 4 - 26
(per person)
What type of ventures do they use?
Where are they located?
The rapid expansion of the escape rooms market in the UK in the last 18-24 months means that
customers now have quite a wide choice of competitors within a small geographical area. In theory
this makes it harder for new entrants to successfully enter the market. Over 1,500+ escape rooms
now in the UK, a 40% increase over 2018. Widespread geographic coverage.
How long does a session last for?
A session normally lasts for 60 minutes but some escape rooms
allow 90 minutes for the whole experience
What else do they sell /offer ?
, MARKET SIZE/SHARE/STRUCTURE
About 37% of groups have players over 21 years old, about 14% of players are families with par-
ents and children, whilst 19% are groups of players aged below 21. From another perspective,
19% of the Escape Room customers are corporate clients whilst 11% of groups are couples out on
a date. These statistics show that the Escape rooms are more likely to attract groups of young
players (about 36% of users) than adults (25%).
