Comm 205 Exam 1 Study Guide Questions And
Correct Answers With Complete Solutions |
Graded A+
Lewis and Jhally say that "Media ________should be about helping people to
become sophisticated citizens rather than sophisticate consumers." - ANSWERS
Literacy
Jhally says most of us can "read" or consume media but cannot "________" or
create media and that both skills are necessary for media education. -
ANSWERS Write
Croteau and Hoynes acknowledge that "___________see the business structural
trends as the normal evolution of a growing and maturing industry." -
ANSWERS Politicians
Cedric Clark(1969) said TV "reflects the social structure of society" and maintains
it. Clark identified stages of representational development for underrepresented
groups. Match the stage with its description. - ANSWERS •Invisibility/Non-
Recognition = Characters are not represented at all
•Ridicule = Characters are represented primarily as clowns or villans
•Regulation = Characters are represented in minor roles
•Respect = Characters show full complex humanity
, Match the definition with the market trend affirmed by the Telecommunications
Act of 1996, passed by Congress in response to rapid changes in
telecommunications technology. - ANSWERS •Liberalization = Keep markets
open to competition
•Privatization = Transfer of work from government
•Deregulation = Reduction of government
Juliet Schor suggests that we need a new politics of consumption because
consumption decisions are _________, as well as individual. - ANSWERS Social
Behm-Morowirz and Mastro used a quantitative method to examine effects of the
"Mean Girl" film character on viewer behavior. Authors used ___________ theory
to explain their finding of a "significant positive direct effect" between viewer
affinity for "Mean Girl" characters and viewer belief that social aggression is
rewarded. - ANSWERS Social Cognitive
Scholars in "No Logo" discuss the process where brand, logo and product become
linked with ideas of consistency and quality and substitute a false relationship
with logo for the past trust relationships with the product producers. The resulting
problem is that consumer fondness for brand or logo can mask or hide
_________in the production process. - ANSWERS Injustice and Deception
Mickey Mouse Monopoly critiques Disney for irresponsible messages in media
targeting ____________audiences. - ANSWERS Young
Correct Answers With Complete Solutions |
Graded A+
Lewis and Jhally say that "Media ________should be about helping people to
become sophisticated citizens rather than sophisticate consumers." - ANSWERS
Literacy
Jhally says most of us can "read" or consume media but cannot "________" or
create media and that both skills are necessary for media education. -
ANSWERS Write
Croteau and Hoynes acknowledge that "___________see the business structural
trends as the normal evolution of a growing and maturing industry." -
ANSWERS Politicians
Cedric Clark(1969) said TV "reflects the social structure of society" and maintains
it. Clark identified stages of representational development for underrepresented
groups. Match the stage with its description. - ANSWERS •Invisibility/Non-
Recognition = Characters are not represented at all
•Ridicule = Characters are represented primarily as clowns or villans
•Regulation = Characters are represented in minor roles
•Respect = Characters show full complex humanity
, Match the definition with the market trend affirmed by the Telecommunications
Act of 1996, passed by Congress in response to rapid changes in
telecommunications technology. - ANSWERS •Liberalization = Keep markets
open to competition
•Privatization = Transfer of work from government
•Deregulation = Reduction of government
Juliet Schor suggests that we need a new politics of consumption because
consumption decisions are _________, as well as individual. - ANSWERS Social
Behm-Morowirz and Mastro used a quantitative method to examine effects of the
"Mean Girl" film character on viewer behavior. Authors used ___________ theory
to explain their finding of a "significant positive direct effect" between viewer
affinity for "Mean Girl" characters and viewer belief that social aggression is
rewarded. - ANSWERS Social Cognitive
Scholars in "No Logo" discuss the process where brand, logo and product become
linked with ideas of consistency and quality and substitute a false relationship
with logo for the past trust relationships with the product producers. The resulting
problem is that consumer fondness for brand or logo can mask or hide
_________in the production process. - ANSWERS Injustice and Deception
Mickey Mouse Monopoly critiques Disney for irresponsible messages in media
targeting ____________audiences. - ANSWERS Young
