COM3701 Assignment 2 (COMPLETE ANSWERS) Semester 1 2026 - DUE 21 April 2026

COM3701 Assignment 2 (COMPLETE ANSWERS) Semester 1 2026 - DUE 21 April 2026; 100% TRUSTED Complete, trusted solutions and explanations. For assistance, Whats-App 0.8.1..2.7.8..3.3.7.2... Ensure your success with us.... The interactive model of communication campaigns has four phases. In their chronological order the phases are … While walking in a shopping centre, you receive an e-mail message informing you that the Checkers is offering a special discount on breakfast for the next two weeks. This is an example of ………. marketing. direct mobile contextual personalised The major strength of the internet as a commercial medium is … . its ability to personalise its offer to meet the needs of the customer its ability to market to the masses the fact that organisations can now follow a systems approach that uniformity of commercial messages can be achieved Which option below is a disadvantage of online marketing? Target marketing Speed exposure Measurement problems Which of the following are direct marketing drivers? (a) Market changes such as working women who are seeking time-saving (b) More effective traditional promotional tools, such as advertising (c) More individualised customer information (d) The increased use of marketing databases External environmental variables can have an impact on personal selling; therefore, marketers and salespeople should adapt their strategies to accommodate such changes. Which one of the following is not an organisational environment variable? Financial resources Research and development initiatives Ethical and social-political environments Production and technological capabilities Which ONE of the following is generally NOT an objective of online marketing? Brand development Integration Income generation. Customer service support Bestbrew Beer decided to provide the Springboks with rugby gear for the 2023 Rugby World Cup. They had their logo printed on the outfits and provided beer at all the World Cup stadiums. As a result they received television coverage. Which ONE of the marketing communication mix elements below did Bestbrew Beer use to promote their product? Sponsorship Television advertising Publicity Afro Straight has a new hair product which they plan to introduce into the South African market. Marketing management of Afro Straight has been asked to develop a comprehensive marketing plan for the new hair product. The marketing team is busy collecting data about Afro Straight’s target audience, and evaluating Afro Straight and its competitors’ pricing policies and pricing trends. They are evaluating Afro Straight’s current position in the hair product industry and collecting data on customer profiles. Afro Straight’s marketing team is therefore at the ………. step of the marketing plan. Cyber G4 is a cell phone manufacturer that focuses on offering well-designed and cost-effective cell phones. Most of its resources are channelled towards improving production and the needs of its customers are not considered in the design of their cell phones. The management of Cyber G4 believes that marketing is not necessary to convince people to buy their cell phones. The above scenario refers to the ………. marketing perspective. In the traditional marketing mix the ………. forms the basis of any business enterprise and strategy. Price b. Product Budget Customer In an interactive communication campaign, the communication planner must identify media that will be most beneficial to the client. Which ONE of the following does NOT refer to the media triangle? Reach Frequency Impact Integrationt As a way of increasing its competitive advantage, Cool-breeze, an industrial air conditioning organisation, has decided to allow experts in air conditioning industry to provide views and comments about its products. Cool-breeze hopes these views and comments will help improve the functionality and quality of its products. Which is the best social media marketing communication tool that Cool-breeze can use to get viewpoints and professional reflections on its products from industry experts? Product blogs Blogs pressrooms Review blogs Podcast Marketing ………. is a continuous process of planning, organising, leading and controlling marketing activities; and is used by many organisations to identify opportunities and threats in the marketing environment. Which ONE of the following tools is not part of the promotional mix? Which ONE of the following can obstruct the use of integrated marketing communication (IMC)? Customer focus Centralisation Communication synergy Co-ordinated brand development t ………. is a technique that employs social media and social influencers to achieve the marketing needs of a business. Social media marketing Marketing communication Word of mouth Promotion During which step in the marketing plan does the marketing manager study the organisation’s target market where he or she looks at the organisation’s customer profile, geographic aspects and analysis its competition? Which of the following statements best describes integrated marketing communication (IMC) in the 21st century? IMC … . needs organisations to have a more strategic integration of communication tools is sales promotion, product publicity, events, sponsorship and direct marketing is regarded as a relationship-building domain with personalised and integrated customised organisational messages is characterised by a humanistic perspective in a market where strategies and tactics are provided The ………. marketing perspective focuses on identifying and establishing, maintaining and enhancing, and ending relationships with customers and stakeholders, if necessary, to meet the objectives of both parties through mutual exchange.