MKTG Analytics Exam QUESTIONS WITH ANSWERS

MKTG Analytics Exam QUESTIONS WITH |\ |\ |\ |\ |\




ANSWERS

CEO's don't trust marketing, they say that marketers lack
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- CORRECT ANSWERS ✔✔business credibility
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Marketing has historically been a _______ profession,
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limited to ________ marketing channels - CORRECT
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ANSWERS ✔✔creative, analog |\ |\




Why does marketing need data? - CORRECT ANSWERS
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✔✔To measure effectiveness
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|\ To measure performance
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|\ To prove its contribution
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|\ To improve credibility
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data - CORRECT ANSWERS ✔✔unorganized facts that
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need to be processed|\ |\ |\




organized - CORRECT ANSWERS ✔✔organized and |\ |\ |\ |\ |\ |\



structured data that can be used to help solve a problem|\ |\ |\ |\ |\ |\ |\ |\ |\ |\

,marketing analytics - CORRECT ANSWERS ✔✔a process
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for measuring and analyzing marketing data to better
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manage marketing performance and maximize the return
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on the investment that a company makes in marketing.
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marketing research - CORRECT ANSWERS ✔✔focuses on
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primary data that is gathered through experiments,
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surveys, and observations. |\ |\




marketing analytics relies - CORRECT ANSWERS ✔✔on
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secondary data, from transactions/events. Data sets are
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usually smaller. |\




business process - CORRECT ANSWERS ✔✔a sequence of
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repeatable steps that consistently produces a desired
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outcome.


Analytics process components include: - CORRECT
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ANSWERS ✔✔People |\




|\ Inputs
|\ Steps
|\ Tools & technology
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|\ Outcomes

, Who are the stakeholders and beneficiaries of the
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marketing analytics department? - CORRECT ANSWERS |\ |\ |\ |\ |\ |\



✔✔The marketing team |\ |\




|\ The sales team
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|\ The executive team
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|\ All employees
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|\ The customers
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|\ The shareholders
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The Steps - CORRECT ANSWERS ✔✔Identify the right
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metrics
Figure out how to collect the data
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Track the metrics over time
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Analyze the results to gain insights |\ |\ |\ |\ |\




Take improvement actions
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Repeat the process |\ |\




The outputs - CORRECT ANSWERS ✔✔Insights
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|\ Decisions
|\ Credibility
|\ Influence