MNB3702 Assignment 2 (COMPLETE ANSWERS) Semester 1 2026 - DUE 14 April 2026

MNB3702 Assignment 2 (COMPLETE ANSWERS) Semester 1 2026 - DUE 14 April 2026; 100% TRUSTED Complete, trusted solutions and explanations. For assistance, Whats-App 0.8.1..2.7.8..3.3.7.2... Ensure your success with us.... THEME: CROSS-BORDER AUTOMOTIVE PRODUCTS AND SERVICE DELIVERY IN THE AFRICAN DIGITAL ECONOMY The automotive industry across various African nations is shaped by a combination of challenges and opportunities, alongside the growing demand for the expansion of small and medium-sized enterprises (SMEs) throughout the continent. Currently, this industry is experiencing a downturn precipitated by tariffs imposed by the United States government, which range from approximately 25% to 30%. Consequently, the export of vehicles from South Africa to other African markets has diminished significantly. This situation underscores the pressing need for South African SMEs to explore expansion planning to sustain growth in alternative African markets. Moreover, the establishment of the African Continental Free Trade Area (AfCFTA) has facilitated the reduction of tariffs and trade barriers, thereby enhancing the movement of automotive products and services across Africa. Nevertheless, South African SMEs continue to encounter both challenges and opportunities as they pursue their expansion initiatives. It is essential for these SMEs to carefully consider factors such as selecting suitable countries for expansion, acquiring and deploying resources, providing automotive services, and identifying appropriate business models aligned with the digital economy. In light of cross-border automotive products and service delivery in the African digital economy, the SME assigned to you originate from South Africa has decided to establish a subsidiary in one African country which it has never expanded before due to the recent dynamics created by the US government. First conduct research, using secondary resources (which may include but are not limited to (the prescribed textbook, articles from Unisa Website and Google Scholar, magazines and trade journals, government documents, newspapers and annual reports) to demonstrate your ability to put into practice your knowledge of international business. Then demonstrate the understanding of the main reasons for the expansion in the chosen African host country. Provide the explanation of resource acquisition and deployment fostering the delivery of automotive services in the chosen African host country. Assess the role of various social media and business models to help your SME to increase its presence in the chosen African host country. In conclusion, highlight the key findings you explored in the research of strategic entry and competitive positioning. TABLE OF CONTENTS ASSESSMENT GUIDELINES………………………………………………………………………….. 3 1. INTRODUCTION…………………………………………………………………………………… 3 2. CHOOSING THE AFRICAN HOST COUNTRY………………………………………………… 3 4. SUPPLYING CROSS-BORDER SERVICES……………………………………………………. 4 5. BUSINESS MODEL FOR THE DIGITAL ECONOMY………………………………………….. 4 6. CONCLUSION………………………………………………………………………………,……… 5 7. REFLECTIONS……………………………………………………………………………………... 5 ASSESSMENT GUIDELINES You are expected to conduct secondary market research by assessing academic literature offered through the prescribed textbook as well as journal articles accessible through the Unisa library and Google Scholar to demonstrate how South African SMEs evaluate resource acquisition and deployment, the supply of automotive services and suitable business models for the digital economy to achieve a sustainable expansion in a foreign African host country. Please do not contact any SME directly for commentary and interviews – Prescribed textbook as well as research journal articles have adequate information for you to successfully complete this assessment without taking up the time of organisational executives. Apply the following Assessment Structure 1. INTRODUCTION Maximum length: one paragraph (as short as possible) Approach: Introduce your SME name, the industry, products and services, its home country (South Africa) and the host African country in which it will operate. It must be a country it has never expanded before. Finally, indicate to the reader what will follow in the sections, such as what your essay will examine, so that they know what to expect. [3] Marks 2. CHOOSING THE AFRICAN HOST COUNTRY Maximum length: One A4 page Source: Chapter 11 of Peng and Meyer (2019) and (2023), Lesson 1 and Study Guide Additional reading: Kobisingye, et al (2025) Digital transformation, innovation and market expansion capabilities: exploring pathways to organisational growth in SMEs across East African countries Approach: Evaluate the main reasons why your SME decided to expand its operations from South Africa to your chosen African host country. In your answer, CRITICALLY assess opportunity recognition, challenges related to logistical infrastructure and cost of expansion considerations that influenced your SME’s decision. [20] Marks 3. RESOURCE ACQUISITION AND DEPLOYMENT Maximum length: One A4 page Source: Chapter 11 of Peng and Meyer (2019) and (2023), Lesson 1 and Study Guide Additional Reading: Bakashaba and Bindeeba (2025) titled: Beyond market penetration: Leveraging brand capital for competitive advantage in digitally driven SMEs in resource constrained settings beyond market penetration: leveraging brand capital Approach: Assess how your South African SME can harness resource acquisition and deployment in your chosen African host country. In your discussion, evaluate experiential learning and knowledge acquisition that can either enable or prohibit resource acquisition and deployment in the African host country. [20] Marks 4. SUPPLYING CROSS-BORDER SERVICES Maximum length: One A4 page Source: Chapter 11 of Peng and Meyer (2019) and (2023), Lesson 1 and Study Guide Additional Reading: Olalekan, Adeleye and Srivastava (2024). titled: The surge of cross-border payment firms in Africa: Implications for entrepreneurship and SMES Additional Reading: Abrokwah-Larbi (2023) titled: The impact of customer-focus on the performance of business organisations: evidence from SMEs in an emerging West African economy Approach: Discuss how your SME can foster excellent communication and reliable service with your customers. In your response, critically assess staff training, service quality, after-sales support and customer feedback to increase the credibility of your SME in your chosen African host country. [20] Marks 5. BUSINESS MODEL FOR THE DIGITAL ECONOMY Maximum length: One A4 page Source: Chapter 11 of Peng and Meyer (2019) and (2023); Lesson 1 and Study Guide Additional Reading: Solomon, Allen and Wangombe (2024). titled: Analysing the factors that influence social media adoption among SMEs in developing countries Analysing Approach: Assess the role of digital business models to help your SME identify new markets and future demand for its automotive products and services in your chosen African host country. In your discussion, include the open innovation model, the data-driven model, and the digital outsourcing model. Provide practical examples for EACH role in digital business models. [15] marks 6. CONCLUSION Maximum length: One paragraph Source: Chapter 11 of Peng and Meyer (2019) and (2023), Lesson 1 and Study Guide Approach: Based on the evaluation or analysis done on the host country, provide at least three conclusions drawn from the key findings of your discussion. Ensure that you do not repeat the contents of your introduction in the conclusion. [3] 7. REFLECTIONS Maximum length: Two paragraphs Approach: Evaluate your thoughts and experiences in a way that allows you to connect your ideas. In other words, demonstrate reflectivity as to how this assessment helped you develop critical thinking capabilities by bridging the gap between existing theory and practical application. [10] Marks