BMGT 372 Final || All Accurately Answered.
Marketing focuses on the __________ area of the supply chain:
a) Cost
b) Downstream
c) Productivity
d) Logistics
e) Upstream correct answers b) downstream
Marketing plays a critical role in driving the actions of a company's supply chain because it:
a) Defines how to create customer value
b) Customizes products
c) Defines a brand
d) Works with operations
e) None of the above correct answers a) defines how to create customer value
Distinguishing one market/customer from another is known as:
a) Distribution channels
b) Supplier relationship management
c) Market segmentation
d) Bullwhip effect
e) Customer relationship management correct answers c) Market Segmentation
____________ looks at an entire market as having the same characteristics:
a) Value marketing
b) Segment marketing
c) Service marketing
d) One-on-one marketing
,e) Mass marketing correct answers e) mass marketing
Target marketing recognizes customer:
a) Operations
b) Diversity
c) Service
d) Homogeneity
e) All of the above correct answers b) diversity
In the evolution of marketing, the selling concept emerged because of:
a) Improved coordination between supply chain partners
b) Reducing inventory across the supply chain
c) Increased competition in the marketplace
d) Segmenting customers/markets
e) All of the above correct answers c) increased competition in the marketplace
The history of marketing involves three major perspectives, including:
a) Production
b) Selling
c) Marketing
d) All of the above
e) None of the above correct answers d) all of the above
In the evolution of marketing, the marketing concept focuses on:
a) Standardization
b) Selling
c) Relationships with customers
,d) Costs
e) None of the above correct answers c) relationships with customers
Creating successful and multiple exchanges with customers is termed:
a) Transactional marketing
b) Relational marketing
c) Selling concept
d) Marketing concept
e) None of the above correct answers a) transactional marketing
The most important factor that contributed to empowering customers was:
a) Customer relationship management
b) Internet
c) Globalization
d) Standardization
e) a and b correct answers b) internet
The category in the marketing mix that relates most to quality and packaging is:
a) Product
b) Place
c) Price
d) Promotion
e) None of the above correct answers a) product
The place category in the marketing mix relates to:
a) Quality and packaging
b) Market coverage
, c) Pricing
d) Sourcing
e) Product visibility correct answers b) market coverage
A company's supply chain contributes to its success because it can provide more ______ to a
customer than a competing supply chain:
a) Risk
b) Value
c) Products
d) Transactions
e) a and b correct answers b) value
An individual who purchases a product for individual needs is known as:
a) Supplier
b) Retailer
c) End customer/consumer
d) Wholesaler
e) Manufacturer correct answers c) end customer/consumer
From a total SCM perspective, a __________ can be at any step of the supply chain.
a) Supplier
b) Retailer
c) Channel partner
d) Wholesaler
e) Customer correct answers e) customer
A __________ customer strategy focuses on minimal product customization:
Marketing focuses on the __________ area of the supply chain:
a) Cost
b) Downstream
c) Productivity
d) Logistics
e) Upstream correct answers b) downstream
Marketing plays a critical role in driving the actions of a company's supply chain because it:
a) Defines how to create customer value
b) Customizes products
c) Defines a brand
d) Works with operations
e) None of the above correct answers a) defines how to create customer value
Distinguishing one market/customer from another is known as:
a) Distribution channels
b) Supplier relationship management
c) Market segmentation
d) Bullwhip effect
e) Customer relationship management correct answers c) Market Segmentation
____________ looks at an entire market as having the same characteristics:
a) Value marketing
b) Segment marketing
c) Service marketing
d) One-on-one marketing
,e) Mass marketing correct answers e) mass marketing
Target marketing recognizes customer:
a) Operations
b) Diversity
c) Service
d) Homogeneity
e) All of the above correct answers b) diversity
In the evolution of marketing, the selling concept emerged because of:
a) Improved coordination between supply chain partners
b) Reducing inventory across the supply chain
c) Increased competition in the marketplace
d) Segmenting customers/markets
e) All of the above correct answers c) increased competition in the marketplace
The history of marketing involves three major perspectives, including:
a) Production
b) Selling
c) Marketing
d) All of the above
e) None of the above correct answers d) all of the above
In the evolution of marketing, the marketing concept focuses on:
a) Standardization
b) Selling
c) Relationships with customers
,d) Costs
e) None of the above correct answers c) relationships with customers
Creating successful and multiple exchanges with customers is termed:
a) Transactional marketing
b) Relational marketing
c) Selling concept
d) Marketing concept
e) None of the above correct answers a) transactional marketing
The most important factor that contributed to empowering customers was:
a) Customer relationship management
b) Internet
c) Globalization
d) Standardization
e) a and b correct answers b) internet
The category in the marketing mix that relates most to quality and packaging is:
a) Product
b) Place
c) Price
d) Promotion
e) None of the above correct answers a) product
The place category in the marketing mix relates to:
a) Quality and packaging
b) Market coverage
, c) Pricing
d) Sourcing
e) Product visibility correct answers b) market coverage
A company's supply chain contributes to its success because it can provide more ______ to a
customer than a competing supply chain:
a) Risk
b) Value
c) Products
d) Transactions
e) a and b correct answers b) value
An individual who purchases a product for individual needs is known as:
a) Supplier
b) Retailer
c) End customer/consumer
d) Wholesaler
e) Manufacturer correct answers c) end customer/consumer
From a total SCM perspective, a __________ can be at any step of the supply chain.
a) Supplier
b) Retailer
c) Channel partner
d) Wholesaler
e) Customer correct answers e) customer
A __________ customer strategy focuses on minimal product customization:
