Week 3 Discussion
Analyze the marketing plan for your health care organization, including the image branding
and promotional techniques that are being used. Then, evaluate the alignment between the
marketing plan for image branding and promotion and the transition to value-based health
care delivery systems. Finally, recommend strategies to enhance your organizational image
branding and promotional techniques. Defend or argue your recommendations. Support your
response by identifying and explaining key points and/or examples presented in the Learning
Resources.
Read a selection of your colleagues’ postings. Consider how your colleagues’ postings relate
to the information presented in the Learning Resources and to your own posting.
Pharmacy Association of Nova Scotia: ReThink Pharmacy Campaign
Marketing expanded scope services promoting accessibility and improved access. The services
represent an overall lesser cost than physician services and would ultimately save the
healthcare system money by shifting non-urgent and maintenance care to the pharmacist. One of
many advertisements can been seen here: https://www.youtube.com/watch? v=_4SoXKRU36Q
Advertisements were posted on social media accounts like youtube and facebook.
Advertisements were posted on public transportation buses and ferries. Posters and bag
stuffers were also sent to pharmacies, a press release was posted on the PANS website
outlining the new services and also interviews with local TV outlets were conducted.
The transition to value based care encompases using evidence based approaches which maximizing
patient outcomes while saving money. They believe the marketing plan aligns well with the push for
Analyze the marketing plan for your health care organization, including the image branding
and promotional techniques that are being used. Then, evaluate the alignment between the
marketing plan for image branding and promotion and the transition to value-based health
care delivery systems. Finally, recommend strategies to enhance your organizational image
branding and promotional techniques. Defend or argue your recommendations. Support your
response by identifying and explaining key points and/or examples presented in the Learning
Resources.
Read a selection of your colleagues’ postings. Consider how your colleagues’ postings relate
to the information presented in the Learning Resources and to your own posting.
Pharmacy Association of Nova Scotia: ReThink Pharmacy Campaign
Marketing expanded scope services promoting accessibility and improved access. The services
represent an overall lesser cost than physician services and would ultimately save the
healthcare system money by shifting non-urgent and maintenance care to the pharmacist. One of
many advertisements can been seen here: https://www.youtube.com/watch? v=_4SoXKRU36Q
Advertisements were posted on social media accounts like youtube and facebook.
Advertisements were posted on public transportation buses and ferries. Posters and bag
stuffers were also sent to pharmacies, a press release was posted on the PANS website
outlining the new services and also interviews with local TV outlets were conducted.
The transition to value based care encompases using evidence based approaches which maximizing
patient outcomes while saving money. They believe the marketing plan aligns well with the push for
