MKT100 FINAL EXAM PRACTICE
QUESTIONS AND CORRECT ANSWERS
Question 1
Which of the following statements about the future of marketing is false?
A. Eventually, traditional marketing tools, such as television advertising will completely
disappear.
B. More and more consumers are getting marketing information on their
smartphones.
C. In the future, consumers will be able to collect loyalty points using their
smartphones.
D. The TTC may consider setting up order kiosks in subway stations for riders to order
their takeout dinner and have it delivered by the time they arrive home.
Correct Answer
A
Question 2
Sam needs to buy a new dishwasher. He reads consumer reviews of various brands
online, and then visits Sears, Lowes and Home Deport to identify of short list of
acceptable brands. This is an example of what stage in the consumer decision-making
process? A. information search B. problem identification C. post-purchase
anxiety D. evaluation of alternatives
Correct Answer
A
Page 1 of 42
,Question 3
Climate change has caused terrible floods in Calgary, Toronto and Denver this
summer. As a result, many homeowners have been coping with serious structural and
other damages to their homes. For renovation firms, this represents a(n)......
A. weakness
B. strength
C. opportunity
D. threat
Correct Answer
C
Question 4
Jaguar is marketed as a luxury car brand. Thus, one would expect that it would use the
following pricing strategy:
A. penetration
B. skimming
C. meet the competition
D. price leader
Correct Answer
B
Question 5
A hospital's purchasing department buys thousands of products each year. Two
examples of types of products that every hospital purchases include medical
equipment such as an MRI scanner (cost $150,000 - $300,000), and a variety of
disposable supplies, such as disposable latex gloves (cost $10 per carton, 100 sets of
gloves per carton). What are the most likely distribution channels for medical
equipment and operational supplies in that order?
A. direct, direct
B. direct, indirect
C. indirect, direct
D. indirect, indirect
Correct Answer
B
Page 2 of 42
,Question 6
Most objective reviewers believe that the Samsung is a better smartphone than the
iPhone. However, the sales of the iPhone continue to outstrip those of Samsung. This
is an example of which law:
A. The law of advertising
B. The law of extensions
C. The law of publicity
D. The law of the word
Correct Answer
C
Question 7
Otterbox is a company that specializes in protective solutions for technology presents
their product as follows: "Our cases are dedicated to all the klutzy, spontaneous,
graceless individuals who have broken a device or valuable due to their active
lifestyle". In terms of positioning, they are referring to:
A. target market
B. customer need
C. customer benefit
D. unique selling proposition
Correct Answer
B
Question 8
A doctor is explaining to the family of man who just had a heart attack that a
myocardial infarction occurs when there is an occlusion in the coronary artery. The
family did not understand what the doctor was saying. The most important reason for
this miscommunication was because...
A. the encoding was wrong in that the sender did not say what was meant to be said
B. the use of technical language created noise and a lack of clarity in the message
C. there was a problem with decoding in that the family was not the intended
recipient of the message
D. there was no feedback between the sender and recipient
Correct Answer
B
Page 3 of 42
, Question 9
Mobile payment company, Square, launched an innovative new payment service
called Square Cash. In order to transfer money to someone else, users e-mail the
person to whom they would like to transfer money with the amount as the subject
line and cc. cash@ square.com. Square asks the sender for debit card information and
then sends a link to the recipient, who can transfer the money into any account within
1-2 business days. The best promotional choice for this company at this stage of the
lifecycle is:
A. TV advertising
B. Sales promotion
C. Publicity
D. Personal selling
Correct Answer
C
Question 10
Ravinder owns a greenhouse in Bradford, just north of the GTA and grows impatiens,
begonias and geraniums. His choice of distribution channel is most influenced by
which factor?
A. potential number of customers
B. perishability
C. unit value of the product
D. geographic concentration of target market
Correct Answer
B
Question 11
McDonald's recently announced that it was no longer going to use Heinz ketchup in
its restaurants in Canada. In terms of assessing the microenvironment for McDonald's,
a marketer would classify this decision as reflecting:
A. McDonald's core competencies
B. The result of extensive competitive intelligence
C. A desire to change current collaborators
D. A shift in consumer tastes
Correct Answer
C
Page 4 of 42
QUESTIONS AND CORRECT ANSWERS
Question 1
Which of the following statements about the future of marketing is false?
A. Eventually, traditional marketing tools, such as television advertising will completely
disappear.
B. More and more consumers are getting marketing information on their
smartphones.
C. In the future, consumers will be able to collect loyalty points using their
smartphones.
D. The TTC may consider setting up order kiosks in subway stations for riders to order
their takeout dinner and have it delivered by the time they arrive home.
Correct Answer
A
Question 2
Sam needs to buy a new dishwasher. He reads consumer reviews of various brands
online, and then visits Sears, Lowes and Home Deport to identify of short list of
acceptable brands. This is an example of what stage in the consumer decision-making
process? A. information search B. problem identification C. post-purchase
anxiety D. evaluation of alternatives
Correct Answer
A
Page 1 of 42
,Question 3
Climate change has caused terrible floods in Calgary, Toronto and Denver this
summer. As a result, many homeowners have been coping with serious structural and
other damages to their homes. For renovation firms, this represents a(n)......
A. weakness
B. strength
C. opportunity
D. threat
Correct Answer
C
Question 4
Jaguar is marketed as a luxury car brand. Thus, one would expect that it would use the
following pricing strategy:
A. penetration
B. skimming
C. meet the competition
D. price leader
Correct Answer
B
Question 5
A hospital's purchasing department buys thousands of products each year. Two
examples of types of products that every hospital purchases include medical
equipment such as an MRI scanner (cost $150,000 - $300,000), and a variety of
disposable supplies, such as disposable latex gloves (cost $10 per carton, 100 sets of
gloves per carton). What are the most likely distribution channels for medical
equipment and operational supplies in that order?
A. direct, direct
B. direct, indirect
C. indirect, direct
D. indirect, indirect
Correct Answer
B
Page 2 of 42
,Question 6
Most objective reviewers believe that the Samsung is a better smartphone than the
iPhone. However, the sales of the iPhone continue to outstrip those of Samsung. This
is an example of which law:
A. The law of advertising
B. The law of extensions
C. The law of publicity
D. The law of the word
Correct Answer
C
Question 7
Otterbox is a company that specializes in protective solutions for technology presents
their product as follows: "Our cases are dedicated to all the klutzy, spontaneous,
graceless individuals who have broken a device or valuable due to their active
lifestyle". In terms of positioning, they are referring to:
A. target market
B. customer need
C. customer benefit
D. unique selling proposition
Correct Answer
B
Question 8
A doctor is explaining to the family of man who just had a heart attack that a
myocardial infarction occurs when there is an occlusion in the coronary artery. The
family did not understand what the doctor was saying. The most important reason for
this miscommunication was because...
A. the encoding was wrong in that the sender did not say what was meant to be said
B. the use of technical language created noise and a lack of clarity in the message
C. there was a problem with decoding in that the family was not the intended
recipient of the message
D. there was no feedback between the sender and recipient
Correct Answer
B
Page 3 of 42
, Question 9
Mobile payment company, Square, launched an innovative new payment service
called Square Cash. In order to transfer money to someone else, users e-mail the
person to whom they would like to transfer money with the amount as the subject
line and cc. cash@ square.com. Square asks the sender for debit card information and
then sends a link to the recipient, who can transfer the money into any account within
1-2 business days. The best promotional choice for this company at this stage of the
lifecycle is:
A. TV advertising
B. Sales promotion
C. Publicity
D. Personal selling
Correct Answer
C
Question 10
Ravinder owns a greenhouse in Bradford, just north of the GTA and grows impatiens,
begonias and geraniums. His choice of distribution channel is most influenced by
which factor?
A. potential number of customers
B. perishability
C. unit value of the product
D. geographic concentration of target market
Correct Answer
B
Question 11
McDonald's recently announced that it was no longer going to use Heinz ketchup in
its restaurants in Canada. In terms of assessing the microenvironment for McDonald's,
a marketer would classify this decision as reflecting:
A. McDonald's core competencies
B. The result of extensive competitive intelligence
C. A desire to change current collaborators
D. A shift in consumer tastes
Correct Answer
C
Page 4 of 42
