BA-370 Exam 4 Question and answers
rated A+ 2025/2026
At the most basic level, a brand serves to _____ a seller. - correct answer ✔Identify
What is a legally protected brand name, brand mark, or a combination of these? - correct answer
✔Trademark
True or False: A brand association map is a visual illustration that shows the different associations that a
consumer has with a brand. - correct answer ✔True
The added value delivered by the brand over the functional benefits or book value of the product,
service, or company is _____. - correct answer ✔Brand Equity
True or False: A brand cannot carry negative equity. - correct answer ✔False
What is it called when marketers brand an entire group of products? - correct answer ✔All of these:
Umbrella branding
Branded house
Family branding
_____ is the way that a company wishes to be portrayed. - correct answer ✔Brand identity
True or False: A name is the only thing that makes a brand distinctive that can be trademarked. - correct
answer ✔False
rated A+ 2025/2026
At the most basic level, a brand serves to _____ a seller. - correct answer ✔Identify
What is a legally protected brand name, brand mark, or a combination of these? - correct answer
✔Trademark
True or False: A brand association map is a visual illustration that shows the different associations that a
consumer has with a brand. - correct answer ✔True
The added value delivered by the brand over the functional benefits or book value of the product,
service, or company is _____. - correct answer ✔Brand Equity
True or False: A brand cannot carry negative equity. - correct answer ✔False
What is it called when marketers brand an entire group of products? - correct answer ✔All of these:
Umbrella branding
Branded house
Family branding
_____ is the way that a company wishes to be portrayed. - correct answer ✔Brand identity
True or False: A name is the only thing that makes a brand distinctive that can be trademarked. - correct
answer ✔False
