Social Media Marketing Exam Latest 2026/2027
Questions and Correct Detailed Answers Already
Graded A+
Which of the following most closely represents the percentage of marketing
executives who use social media as part of their marketing strategies? -
CORRECT ANSWER-over 90 percent
What is the first step of the six-step process of a social media marketing plan? -
CORRECT ANSWER-create social media marketing objectives and goals
True or False: Most teenage YouTube subscribers trust influencer opinions over
traditional celebrities. - CORRECT ANSWER-true
True or False: Your local floral shop has finally decided to implement a social
media marketing strategy. You would be wise in telling them to start marketing
on all of the social media platforms. - CORRECT ANSWER-false
Under Armour is spending over _______ dollars on digital/social media marketing.
- CORRECT ANSWER-235 million
,True or False: The key to success for any business on social media is how it
connects with their audience on an authentic level. - CORRECT ANSWER-true
True or False: A demographic of people most likely to be interested in your
product or service is your target audience. - CORRECT ANSWER-true
A good way to see which social media platform(s) a company should be on is to -
CORRECT ANSWER-See which platforms your competitors are on.
What does the acronym GCT stand for? - CORRECT ANSWER-Goals, Content,
Targeting
True or False: Post frequency was listed as a social media marketing goal in this
chapter. - CORRECT ANSWER-false
Which is NOT a sign of a raving fan? - CORRECT ANSWER-none of the above
True or False: A good habit to get into is to post 75 percent promotional content
and 25 percent non-promotional content on social media. - CORRECT
ANSWER-false
, The best part about GoPro's social media content strategy is that most of the
content - CORRECT ANSWER-was generated by users (fans/customers)
How long did it take Instagram to reach 1 million users? - CORRECT ANSWER-2
months
True or False: Instagram unveiled "Sponsored Photos / Videos" to bring in
revenue for Facebook. - CORRECT ANSWER-true
True or False: Marketing and advertising are the same thing. - CORRECT
ANSWER-False
True or False: If you increase the number of new customers in your business, you
are guaranteed to grow your business. - CORRECT ANSWER-False
True or False: Marketing is the process of communicating a company's value to
the customer. - CORRECT ANSWER-True
What are the Four P's of Marketing? - CORRECT ANSWER-Product, Price,
Promotion, Place
Questions and Correct Detailed Answers Already
Graded A+
Which of the following most closely represents the percentage of marketing
executives who use social media as part of their marketing strategies? -
CORRECT ANSWER-over 90 percent
What is the first step of the six-step process of a social media marketing plan? -
CORRECT ANSWER-create social media marketing objectives and goals
True or False: Most teenage YouTube subscribers trust influencer opinions over
traditional celebrities. - CORRECT ANSWER-true
True or False: Your local floral shop has finally decided to implement a social
media marketing strategy. You would be wise in telling them to start marketing
on all of the social media platforms. - CORRECT ANSWER-false
Under Armour is spending over _______ dollars on digital/social media marketing.
- CORRECT ANSWER-235 million
,True or False: The key to success for any business on social media is how it
connects with their audience on an authentic level. - CORRECT ANSWER-true
True or False: A demographic of people most likely to be interested in your
product or service is your target audience. - CORRECT ANSWER-true
A good way to see which social media platform(s) a company should be on is to -
CORRECT ANSWER-See which platforms your competitors are on.
What does the acronym GCT stand for? - CORRECT ANSWER-Goals, Content,
Targeting
True or False: Post frequency was listed as a social media marketing goal in this
chapter. - CORRECT ANSWER-false
Which is NOT a sign of a raving fan? - CORRECT ANSWER-none of the above
True or False: A good habit to get into is to post 75 percent promotional content
and 25 percent non-promotional content on social media. - CORRECT
ANSWER-false
, The best part about GoPro's social media content strategy is that most of the
content - CORRECT ANSWER-was generated by users (fans/customers)
How long did it take Instagram to reach 1 million users? - CORRECT ANSWER-2
months
True or False: Instagram unveiled "Sponsored Photos / Videos" to bring in
revenue for Facebook. - CORRECT ANSWER-true
True or False: Marketing and advertising are the same thing. - CORRECT
ANSWER-False
True or False: If you increase the number of new customers in your business, you
are guaranteed to grow your business. - CORRECT ANSWER-False
True or False: Marketing is the process of communicating a company's value to
the customer. - CORRECT ANSWER-True
What are the Four P's of Marketing? - CORRECT ANSWER-Product, Price,
Promotion, Place
