3D Campo Lamp Business Plan Case Study with MCQs, Cost
Analysis & SWOT Analysis – Entrepreneurship Exam Notes
### **Section A: Multiple Choice Questions** (15 Questions)
**1.** What is the primary target market for the 3D Campo Lamp?
A) Corporate offices
B) College and university students
C) Luxury homeowners
D) Elementary school children
**Correct Answer: B**
**Rationale:** The product specifically targets college and university students,
capitalizing on ETSU culture in Johnson City.
**2.** What unique feature allows the lamp to attach to walls, sofas, and
headboards?
A) Suction cups
B) Magnetic accessories (circular magnetic base)
C) Adhesive strips
D) Wall screws only
**Correct Answer: B**
**Rationale:** A circular magnetic accessory screws onto the base to secure it on
metallic surfaces.
**3.** Which best describes the physical design of the 3D Campo Lamp?
A) Rectangular with square shade
, B) Cylindrical base tapering to a triangular point (like a pencil) with pivoting
circular shade
C) Fully spherical
D) Flat modern panel
**Correct Answer: B**
**Rationale:** The design mimics a pencil shape with a pivoting circular shade for
multi-directional lighting.
**4.** What is the planned launch selling price of the 3D Campo Lamp?
A) $15
B) $35
C) $55
D) $90
**Correct Answer: B**
**Rationale:** $35 was chosen as a competitive penetration price to build early
equity.
**5.** What is the projected material cost per lamp?
A) $5 – $8
B) $10 – $14
C) $20 – $25
D) $30 – $35
**Correct Answer: B**
**Rationale:** Material costs range from $10–$14 depending on wood type.
**6.** How does the company reduce material costs?
Analysis & SWOT Analysis – Entrepreneurship Exam Notes
### **Section A: Multiple Choice Questions** (15 Questions)
**1.** What is the primary target market for the 3D Campo Lamp?
A) Corporate offices
B) College and university students
C) Luxury homeowners
D) Elementary school children
**Correct Answer: B**
**Rationale:** The product specifically targets college and university students,
capitalizing on ETSU culture in Johnson City.
**2.** What unique feature allows the lamp to attach to walls, sofas, and
headboards?
A) Suction cups
B) Magnetic accessories (circular magnetic base)
C) Adhesive strips
D) Wall screws only
**Correct Answer: B**
**Rationale:** A circular magnetic accessory screws onto the base to secure it on
metallic surfaces.
**3.** Which best describes the physical design of the 3D Campo Lamp?
A) Rectangular with square shade
, B) Cylindrical base tapering to a triangular point (like a pencil) with pivoting
circular shade
C) Fully spherical
D) Flat modern panel
**Correct Answer: B**
**Rationale:** The design mimics a pencil shape with a pivoting circular shade for
multi-directional lighting.
**4.** What is the planned launch selling price of the 3D Campo Lamp?
A) $15
B) $35
C) $55
D) $90
**Correct Answer: B**
**Rationale:** $35 was chosen as a competitive penetration price to build early
equity.
**5.** What is the projected material cost per lamp?
A) $5 – $8
B) $10 – $14
C) $20 – $25
D) $30 – $35
**Correct Answer: B**
**Rationale:** Material costs range from $10–$14 depending on wood type.
**6.** How does the company reduce material costs?
