MKT 304 FINAL SEAN KEYANI 2026
WITH QUESTIONS AND ANSWERS
Evangelist - correct answer <<<<<💕💕💕✔✔Active consumers who will become influentials and
will be delighted with a brand and its message. These become "evangelists" who will COMMUNICATE
WITH THEIR ONLINE FRIENDS AND THE COMPANY about the joys of using a brand.
Premium - correct answer <<<<<💕💕💕✔✔Merchandise offered free or at a significant savings
over its retail price. Self-liquidating because the cost charged to the consumer covers the cost of the
item.
Advantages of Radio advertising - correct answer <<<<<💕💕💕✔✔1. low cost
2. can target specific local audiences
3. ads can be placed quickly
4. can use sound, humor, and intimacy effectively
Disadvantages of Radio advertising - correct answer <<<<<💕💕💕✔✔1. no visual treatment
2. short exposure time and perishable message
3. difficult to convey complex information
sales promotion tools - correct answer <<<<<💕💕💕✔✔- premiums
- coupons
- deals
- rebates
- samples
- sweepstakes
- contests
- loyalty programs
- point-of-purchase displays
, - product placements
product placement - correct answer <<<<<💕💕💕✔✔A consumer sales promotion tool that uses a
brand-name product in a movie, television show, video game, or a commercial for another product
primary demand - correct answer <<<<<💕💕💕✔✔the desire for the product class rather than for
a specific brand, since there are a few competitors with there same product
Branding Strategies - correct answer <<<<<💕💕💕✔✔- Multiproduct branding strategy
- Multibranding strategy
- Private branding strategy
- Mixed branding strategy
Setting the Promotion Budget - correct answer <<<<<💕💕💕✔✔1. percentage of sales
2. competitive parity
3. all you can afford
4. objective and task
Cross-Chanel Consumer - correct answer <<<<<💕💕💕✔✔A consumer who shops online but buys
offline, or shops offline but buys online
market modification strategies - correct answer <<<<<💕💕💕✔✔Strategies by which a company
tries to find new customers, increase a product's use among existing customers, or create new use
situations
dynamic pricing - correct answer <<<<<💕💕💕✔✔the practice of changing prices for products and
services in real time in response to supply and demand conditions
WITH QUESTIONS AND ANSWERS
Evangelist - correct answer <<<<<💕💕💕✔✔Active consumers who will become influentials and
will be delighted with a brand and its message. These become "evangelists" who will COMMUNICATE
WITH THEIR ONLINE FRIENDS AND THE COMPANY about the joys of using a brand.
Premium - correct answer <<<<<💕💕💕✔✔Merchandise offered free or at a significant savings
over its retail price. Self-liquidating because the cost charged to the consumer covers the cost of the
item.
Advantages of Radio advertising - correct answer <<<<<💕💕💕✔✔1. low cost
2. can target specific local audiences
3. ads can be placed quickly
4. can use sound, humor, and intimacy effectively
Disadvantages of Radio advertising - correct answer <<<<<💕💕💕✔✔1. no visual treatment
2. short exposure time and perishable message
3. difficult to convey complex information
sales promotion tools - correct answer <<<<<💕💕💕✔✔- premiums
- coupons
- deals
- rebates
- samples
- sweepstakes
- contests
- loyalty programs
- point-of-purchase displays
, - product placements
product placement - correct answer <<<<<💕💕💕✔✔A consumer sales promotion tool that uses a
brand-name product in a movie, television show, video game, or a commercial for another product
primary demand - correct answer <<<<<💕💕💕✔✔the desire for the product class rather than for
a specific brand, since there are a few competitors with there same product
Branding Strategies - correct answer <<<<<💕💕💕✔✔- Multiproduct branding strategy
- Multibranding strategy
- Private branding strategy
- Mixed branding strategy
Setting the Promotion Budget - correct answer <<<<<💕💕💕✔✔1. percentage of sales
2. competitive parity
3. all you can afford
4. objective and task
Cross-Chanel Consumer - correct answer <<<<<💕💕💕✔✔A consumer who shops online but buys
offline, or shops offline but buys online
market modification strategies - correct answer <<<<<💕💕💕✔✔Strategies by which a company
tries to find new customers, increase a product's use among existing customers, or create new use
situations
dynamic pricing - correct answer <<<<<💕💕💕✔✔the practice of changing prices for products and
services in real time in response to supply and demand conditions
