MKTG 351 EXAM 3 PRACTICE QUESTIONS WITH
(CHPT 15)
What form of communication persuades buyers with short-term goals?
A. Promotions
B. Advertising
C. Publicity
D. Customer satisfaction surveys - ANSWER A
(CHPT 15)
What is the main focus of a promotional strategy?
A. Convince buyers that the product has a competitive advantage
B. Convince buyers that the product is exclusive
C. Promote the product whether or not it is appealing to the buyers
D. Understand the buyers' wants and needs - ANSWER A
(CHPT 15)
For big purchases and business markets, which promotional mix element would
be more effective?
A. Advertising
B. Social media
C. Personal selling
D. Sales promotions - ANSWER B
(CHPT 15)
How can a company impress on its consumers that they should buy its
products?
A. By using marketing channels
B. By lowering its prices
C. By selling the highest quality products
D. By using marketing communication - ANSWER D
(CHPT 15)
Which of the following is likely to happen in the very early stages of the product
life cycle?
, A. Intensive distribution
B. Premium pricing
C. Informative communication
D. Persuasive communication - ANSWER C
(CHPT 15)
What tactic marketers use to make their offers an intriguing part of their buyers'
lives?
A. Social media
B, Sales promotions
C. Public relations
D. Personal selling - ANSWER A
(CHPT 15)
What tactic marketers use to make their offers an intriguing part of their buyers'
lives?
A. Middle stage
B. Maturity stage
C. Introduction stage
D. Decline stage - ANSWER C
(CHPT 15)
In which stage is advertising likely to emphasize building preference for the
brand?
A. Introduction
B. Growth
C. Maturity
D. Decline - ANSWER B
(CHPT 15)
What is pull strategy?
A. Manufacturers try to appeal to the end consumers directly
B. Manufacturers try to get channel members to sell their products more
aggressively
C. Manufacturers try to influence the suppliers
D. Retailers try to appeal to their consumers - ANSWER A
(CHPT 16)
What is the goal of advertising in the long run?
A. Improve goodwill
B. Increase sales
(CHPT 15)
What form of communication persuades buyers with short-term goals?
A. Promotions
B. Advertising
C. Publicity
D. Customer satisfaction surveys - ANSWER A
(CHPT 15)
What is the main focus of a promotional strategy?
A. Convince buyers that the product has a competitive advantage
B. Convince buyers that the product is exclusive
C. Promote the product whether or not it is appealing to the buyers
D. Understand the buyers' wants and needs - ANSWER A
(CHPT 15)
For big purchases and business markets, which promotional mix element would
be more effective?
A. Advertising
B. Social media
C. Personal selling
D. Sales promotions - ANSWER B
(CHPT 15)
How can a company impress on its consumers that they should buy its
products?
A. By using marketing channels
B. By lowering its prices
C. By selling the highest quality products
D. By using marketing communication - ANSWER D
(CHPT 15)
Which of the following is likely to happen in the very early stages of the product
life cycle?
, A. Intensive distribution
B. Premium pricing
C. Informative communication
D. Persuasive communication - ANSWER C
(CHPT 15)
What tactic marketers use to make their offers an intriguing part of their buyers'
lives?
A. Social media
B, Sales promotions
C. Public relations
D. Personal selling - ANSWER A
(CHPT 15)
What tactic marketers use to make their offers an intriguing part of their buyers'
lives?
A. Middle stage
B. Maturity stage
C. Introduction stage
D. Decline stage - ANSWER C
(CHPT 15)
In which stage is advertising likely to emphasize building preference for the
brand?
A. Introduction
B. Growth
C. Maturity
D. Decline - ANSWER B
(CHPT 15)
What is pull strategy?
A. Manufacturers try to appeal to the end consumers directly
B. Manufacturers try to get channel members to sell their products more
aggressively
C. Manufacturers try to influence the suppliers
D. Retailers try to appeal to their consumers - ANSWER A
(CHPT 16)
What is the goal of advertising in the long run?
A. Improve goodwill
B. Increase sales
