Supply Chain Management, Global Edition, 14th Edition by
Jay Heizer, Barry Render, Chuck MunsonChapter 1-17 With
Module(a b c d e f g)
________ is the process by which individuals organize and interpret their sensory impressions in
order to give meaning to their environment.
A) Sensation
B) Impression
C) Apprehension
D) Attribution
E) Perception
E) Perception is defined as a process by which individuals organize and interpret their sensory
impressions in order to give meaning to their environment. People's behavior is based on their
perception of what reality is, and not on reality itself. What a person perceives can be
substantially different from objective reality.
Which of the following statements is true regarding perception?
A) Perception of reality is independent of one's personality.
B) Our perception of a target is not affected by the context of the situation in which the
perception is made.
C) Our perception of reality can be different from the objective reality.
D) Our perception of reality is independent of our past experiences.
E) We form a perception of a target by looking at it in isolation.
C) Our perception of reality can be different from the objective reality. Our perception of reality
is affected by our personality, past experiences, and the context of the situation in which the
perception is made. We do not look at targets in isolation.
When two people witness something at the same time and in the same situation yet interpret it
differently, factors that operate to shape their perceptions reside in the ________.
A) perceivers
B) target
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,C) timing
D) context
E) situation
A) Since the time and situation are the same, the factors that operate to shape perception must
be in the perceivers themselves. Personal characteristics that can affect perception include
perceiver attitudes, personality, motives, interests, past experiences, and expectations.
David Myers is of the opinion that people who drive SUVs are rash drivers. He feels that people
driving SUVs do not respect road rules and always violate traffic regulations. What personal
factor is most likely to be affecting Myers' perception of SUV drivers?
A) his financial background
B) his expectations
C) his interest
D) his motive
E) his personality
B) Myers expects all SUV drivers to be dangerous. His expectations are what color his
perception. The example doesn't explain why he expects this, although it could be from a
previous bad experience.
Extremely attractive or unattractive individuals are most likely to be noticed in a group. Which
of the following statements best describes the reason behind this?
A) Our perception of reality depends on our past experiences.
B) Our perception of reality depends on our personality.
C) We don't look at targets in isolation.
D) The time at which we see an object can influence our perception of the object.
E) Our motives and expectations affect our perception of a target.
C) Characteristics of the target we observe can affect what we perceive. Loud people are more
likely to be noticed in a group than quiet ones. So, too, are extremely attractive or unattractive
individuals. Because we don't look at targets in isolation, the relationship of a target to its
background influences our perception of the target.
During team meetings Amber Downing always notices that Rhona Law tends to ask innumerable
questions and suggest ideas at each discussion. However, Law stands out in the meetings only
because she is the only one making suggestions. If both of them were part of team meetings
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,where almost all members made suggestions and asked questions, Law would not have drawn
as much attention from Downing. Which of the following factors has most likely influenced
Downing's perception of Law?
A) expectation
B) interest
C) past experience
D) context
E) motive
D) A number of factors operate to shape and sometimes distort perception. These factors can
reside in the perceiver, in the object or target being perceived, or in the context of the situation
in which the perception is made.
Monica Walden feels that people who use plastic bags are insensitive toward the environment.
She believes that people have a certain obligation toward their environment and should take it
upon themselves to protect and preserve it. Which of the following factors has most likely
influenced Walden's perception of plastic bag users?
A) location
B) time
C) characteristic of the target
D) expectation
E) context
D) A number of factors operate to shape and sometimes distort perception. These factors can
reside in the perceiver, in the object or target being perceived, or in the context of the situation
in which the perception is made.
Which of the following is a factor present in a target which may affect a person's perception?
A) attitude
B) motive
C) interest
D) novelty
E) experience
D) Factors present in a target which may affect perception are novelty, motion, sound, size,
background, proximity, and similarity.
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, Which of the following is a factor present in a situation which may affect a person's perception?
A) similarity
B) size
C) expectation
D) time
E) experience
D) Factors present in a situation which may affect perception are work setting, social setting,
and time.
Which of the following is a factor present in a perceiver which may affect perception?
A) interest
B) similarity
C) sound
D) proximity
E) background
A) Factors present in a perceiver which may affect perception are attitudes, motives, interests,
experience, and expectations.
Alicia Akers works as a marketing executive. She always talks in a high pitch and often draws a
lot of attention wherever she is. Which of the following statements best explains the reason
behind people noticing Akers?
A) Perception of reality depends on the perceiver's past experiences.
B) Perception of reality depends on the perceiver's personality.
C) Characteristics of the target affect people's perception.
D) The time at which we observe behavior affects perception.
E) Motives and interests of the perceiver affects perception of behavior.
C) Characteristics of the target we observe can affect perception. Loud people are more likely to
be noticed in a group than quiet ones. Even extremely attractive or unattractive individuals are
more likely to be noticed. Since people do not look at targets in isolation, the relationship of a
target to its background influences one's perception of the target.
________ explains the ways in which we judge people differently, depending on the meaning
we assign to a given behavior.
A) Attribution theory
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