Tide Advertisement
, Positive
Full face of makeup representations of
and hair is fully styled. women helped to
This suggests that empower women and
appearance is associate the ‘idealistic
important for women. identity of a women
being tied to the
product’
- This creates an
aspirational image
for women to relate The woman’s image is
to. large in size and
dominant in the poster.
This makes her seem
powerful.
(may appeal to the
target audience of post
war women).
, This style was made
The dress codes of the
fashionable by film
advert's main female
character include stars such as Veronica
a stereotypical 1950s Lake, Betty Grable and
hairstyle, incorp- Rita Hayworth.
orating waves, curls
and rolls. The fashion for women
having shorter hair had
a practical catalyst as
long hair was hazardous
for women working with
machinery on farms or
in factories during the
war.
, Positive
Full face of makeup representations of
and hair is fully styled. women helped to
This suggests that empower women and
appearance is associate the ‘idealistic
important for women. identity of a women
being tied to the
product’
- This creates an
aspirational image
for women to relate The woman’s image is
to. large in size and
dominant in the poster.
This makes her seem
powerful.
(may appeal to the
target audience of post
war women).
, This style was made
The dress codes of the
fashionable by film
advert's main female
character include stars such as Veronica
a stereotypical 1950s Lake, Betty Grable and
hairstyle, incorp- Rita Hayworth.
orating waves, curls
and rolls. The fashion for women
having shorter hair had
a practical catalyst as
long hair was hazardous
for women working with
machinery on farms or
in factories during the
war.
