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AN 300 FINAL EXAM |85 COMPLETE QUESTIONS WITH CORRECT ANSWERS| 2026 LATEST UPDATED | GET A+

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AN 300 FINAL EXAM |85 COMPLETE QUESTIONS WITH CORRECT ANSWERS| 2026 LATEST UPDATED | GET A+

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CMP - Communication Management Professional
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CMP - Communication Management Professional

Voorbeeld van de inhoud

AN 300 FINAL EXAM |85 COMPLETE
QUESTIONS WITH CORRECT ANSWERS
| 2026 LATEST UPDATED | GET A+
Time-Series forecastingcorrect answers - - A time series is a record of sequential
observations of an item of interest over time (e.g., demand/sales).
- Time-series forecasting is a predictive analytics technique that uses historical values
of data on an item of interest to:
- Uncover underlying data patterns in sequential observation of an item of interest
overtime
- Project the pattern into the future
- Predict the outcome of the item of interest
Time series forecast: 1. Level 2. Trend 3. seasonality

Data Patternscorrect answers - • Horizontal/level • Trend• Seasonality• Cycle , Random

Horizontal/Level, Trend, Seasonality, Cycle termscorrect answers - Horizontal/Level: A
constant average value over time.
Trend: A gradual upward or downward shift in values over time.
Seasonality: A recurring pattern that occurs at set periods within a larger time frame.
Cycle: An alternating pattern of points lying above and below an underlying pattern (as
opposed to random fluctuation) across multiple years.

Business applicationcorrect answers - • Marketing- Generate sales forecasts of
different brands of products
for production planning. • Management
- Predict market growth rate for strategic planning.• Operations
- Generate product demand forecasts for material requirements planning.

Naive Methodcorrect answers - Naïve forecast for the next period = Actual value of the
last period.
- Require only one historical data value.
- Adapt more readily to sudden shifts in the data pattern.
- For data with any pattern
- Track recent movement of data
- Simple moving average of order 1

Naive Method examplecorrect answers - Naive forecast for July will be the actual
demand for June

Smoothing methodscorrect answers - For short-range (e.g. weekly) forecasts of time-
series data with a horizontal pattern.
- Need a series of historical data values and other method depends parameters
- Historical moving/Simple average

, - Simple moving average of order K
- Exponential smoothing with alpha and a starting forecast
"Smooth" out the random component of the time series. Slow to adapt to sudden shifts
in the underlying data pattern.

Historical moving averagecorrect answers - Historical moving average forecast for the
next period = Average of all prior actual historical data.
- The average of all prior actual data points in the time series.
- Also known as simple average method.
- Requires no other input data except the data points in the time series.

Historical mining average method examplecorrect answers - The average demand
"January to June" for all months divided by the amount of months = average

Simple moving averagecorrect answers - Simple moving average forecast of order "k"
for the next period = Average of the most recent "k" historical actual values.
- It requires the number of time periods used in the moving average (k) be given.
- A time period of one results in a naïve forecast.
- Choose a small number of time periods to track movement in the
most recent data points.
- Choose a large number of time periods to smooth out the random movement of the
data points.
- Use small k to track recent data movement, Use Large K to smooth out random
components in the data

Simple moving average methodcorrect answers - if average demand is in July well add
up April, may and June then divide by 3

Exponential smoothing methodcorrect answers - Exponential smoothing forecast of the
next period =
smoothing constant x historical value of the last period +
(1 - smoothing constant) x forecasted value for the last period.
- A weighted average of all prior historical actual values.
- Require a smoothing constant (a) and a "starting forecast" value to get the method
going.
- 0 <a<1
- The higher the value of a, the more weight is given to the recent data.

Exponential smoothing method examplecorrect answers - 0.1 x Actual for February +
(1- 0.1) x Forecast for February
= 0.1 x 700 + 0.9 x 650 = 655
Forecast for May = 0.1 x Actual for April + 0.9 x Forecast for April = 0.1 x 800 + 0.9 x
670.5 = 683.45

Linear regression modelscorrect answers - For data with trend and/or seasonal
patterns.

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