Western Governors University
Undergraduate Business Program
WGU C201
BUSINESS ACUMEN
OBJECTIVE ASSESSMENT
Comprehensive Study Guide & Practice Q&A
200 Questions & Answers | 7 Topic Sections
,WGU C201 Business Acumen — Objective Assessment Study Guide
Table of Contents
Section 1. Organizational Structure & Management (6 questions)
Section 2. Marketing Strategy & Mix (14 questions)
Section 3. Operations Management & Production (25 questions)
Section 4. Economics & Financial Environment (20 questions)
Section 5. Financial Management & Accounting (25 questions)
Section 6. Information Systems & Technology (15 questions)
Section 7. Business Concepts: Extended Q&A; (95 questions)
WGU C201 Business Acumen Page 2 of 27
, WGU C201 Business Acumen — Objective Assessment Study Guide
SECTION 1
Organizational Structure & Management
Q.1 ANSWER
Which 2 key elements does an effective Human interaction, structure
organization include?
Q.2 ANSWER
Why does a line organizational structure function It established a direct flow of authority.
most effectively in a crisis situation?
Q.3 ANSWER
Number the 7 steps in the recruiting and 1) Define job requirements 2) Contact and visit
interviewing process from first to last. colleges for applicants/interns 3) Conduct
employment tests 4) Review resumes 5) Conduct
candidate interviews 6) Follow up interviews 7)
Hiring determination
Q.4 ANSWER
Which primary driver does management use for an Achievement of company goals
organization's structure?
Q.5 ANSWER
Which step in the organizing process results in Departmentalization
management group work activities into units within
the organization?
Q.6 ANSWER
A high-tech startup company is launching a Customer loyalty
marketing campaign for its new social media portal
by highlighting how the portal exceeds the
connectivity and collaboration capabilities of all
other social media sites. Which type of competitive
advantage is this company leveraging?
WGU C201 Business Acumen Page 3 of 27
Undergraduate Business Program
WGU C201
BUSINESS ACUMEN
OBJECTIVE ASSESSMENT
Comprehensive Study Guide & Practice Q&A
200 Questions & Answers | 7 Topic Sections
,WGU C201 Business Acumen — Objective Assessment Study Guide
Table of Contents
Section 1. Organizational Structure & Management (6 questions)
Section 2. Marketing Strategy & Mix (14 questions)
Section 3. Operations Management & Production (25 questions)
Section 4. Economics & Financial Environment (20 questions)
Section 5. Financial Management & Accounting (25 questions)
Section 6. Information Systems & Technology (15 questions)
Section 7. Business Concepts: Extended Q&A; (95 questions)
WGU C201 Business Acumen Page 2 of 27
, WGU C201 Business Acumen — Objective Assessment Study Guide
SECTION 1
Organizational Structure & Management
Q.1 ANSWER
Which 2 key elements does an effective Human interaction, structure
organization include?
Q.2 ANSWER
Why does a line organizational structure function It established a direct flow of authority.
most effectively in a crisis situation?
Q.3 ANSWER
Number the 7 steps in the recruiting and 1) Define job requirements 2) Contact and visit
interviewing process from first to last. colleges for applicants/interns 3) Conduct
employment tests 4) Review resumes 5) Conduct
candidate interviews 6) Follow up interviews 7)
Hiring determination
Q.4 ANSWER
Which primary driver does management use for an Achievement of company goals
organization's structure?
Q.5 ANSWER
Which step in the organizing process results in Departmentalization
management group work activities into units within
the organization?
Q.6 ANSWER
A high-tech startup company is launching a Customer loyalty
marketing campaign for its new social media portal
by highlighting how the portal exceeds the
connectivity and collaboration capabilities of all
other social media sites. Which type of competitive
advantage is this company leveraging?
WGU C201 Business Acumen Page 3 of 27
