UF PUR3000 Exam 1 Study Guide | Questions with
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2026
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Terms in this set (1884)
PRSA definition of public relations a strategic communication process that builds
mutually beneficial relationships between
organizations and their publics
RACE public relations as a process:
R: research
A: Action
C: communication
E: evaluation
Public relations as a process (steps) 1. Research and analysis
2. Policy formation
3. Programming
4. Communication
5. Feedback
6. Evaluation
account executive the key liaison person between a public relations
firm and a client
Who is credited with inventing the P.T. Branum
"psuedo-event"
, what is a psuedo-event? a planned happening or event that occurs primarily
for the purpose of being reported
line function can delegate authority, set production goals, hire
employees, and make policy
staff function less direct authority; influence the work through
suggestions, recommendations, and advice
Is public relations a staff or line staff function
function?
what is the ROI of public relations 184%
according to a recent study of
CEO's?
what are the four components of 1. press agentry
Grunig & Hunt's four models of 2. public information
public relations 3. two-way asymmetric
4. two-way symmetric
SEC this agency closely monitors publicly traded
companies and protects the interests of their
stockholders; regulates public disclosure and
insider trading
FTC regulates ads; has the jurisdiction to determine if an
ad is deceptive or misleading to consumers
FDA Ð oversees the advertising and promotion of
prescription drugs, cosmetics, and over-the-
counter medicines
100% Correct Answers | Verified | Latest Update
2026
Save
Terms in this set (1884)
PRSA definition of public relations a strategic communication process that builds
mutually beneficial relationships between
organizations and their publics
RACE public relations as a process:
R: research
A: Action
C: communication
E: evaluation
Public relations as a process (steps) 1. Research and analysis
2. Policy formation
3. Programming
4. Communication
5. Feedback
6. Evaluation
account executive the key liaison person between a public relations
firm and a client
Who is credited with inventing the P.T. Branum
"psuedo-event"
, what is a psuedo-event? a planned happening or event that occurs primarily
for the purpose of being reported
line function can delegate authority, set production goals, hire
employees, and make policy
staff function less direct authority; influence the work through
suggestions, recommendations, and advice
Is public relations a staff or line staff function
function?
what is the ROI of public relations 184%
according to a recent study of
CEO's?
what are the four components of 1. press agentry
Grunig & Hunt's four models of 2. public information
public relations 3. two-way asymmetric
4. two-way symmetric
SEC this agency closely monitors publicly traded
companies and protects the interests of their
stockholders; regulates public disclosure and
insider trading
FTC regulates ads; has the jurisdiction to determine if an
ad is deceptive or misleading to consumers
FDA Ð oversees the advertising and promotion of
prescription drugs, cosmetics, and over-the-
counter medicines
