DRTL 3090 Exam 2 – UX & Creating a Persona – Practice Questions & Study
Guide
User Experience - correct answer ✔✔refers to how pleasing a website is to the person using it.
•Incorporates design and color, layout and typography, efficiency and speed, content and
graphics. Highlights the experiential, affective, meaningful and valuable aspects of human-
computer interaction and ownership.
•Person's perceptions of the practical aspects such as utility, ease of use and efficiency of the
system
•Creating an experience through a device
UX Design Process - correct answer ✔✔Research
Design
Prototyping
Testing
Measurement
research - correct answer ✔✔•Understand their end users
•Listening to and observing customers; interviewing; and offering online surveys.
•Data from here is used to create "personas"
prototyping - correct answer ✔✔•Create a draft version of the site or product
,•Experimenting with designs
•Repairing inconsistencies and errors
•Developing data and using it to improve upon original ideas
•Demonstrating products to management
•Checking to see that products are functional and usable
testing - correct answer ✔✔•Observing customer/product interactions.
•A/B testing
Important things to consider for UI - correct answer ✔✔•Make UI intuitive as possible
•Info overload is not advised K.I.S.S
•Clear and unambiguous
•Group things appropriately
•Consistency
persona - correct answer ✔✔•.A single representation of a cluster of target users who
represent similar behaviors, goals, and motivations.
, •A semi-fictional prototype that represents the key traits of a large segment of your audience,
based on the data you've collected from user research and web analytics.
•Encompass the various needs, goals, and observed behavior patterns among your real and
potential customers.
advantages of persona - correct answer ✔✔•They can provide a better understanding of your
customers' pain points
•Become more knowledable about how your customers spend their time online.
•Helps in targeting content and ads more efficiently•Develop consistent brand language across
all touch points
•Create higher lifetime value.
•Personas give stakeholders an opportunity to discuss critical features of a redesign
Disadvantages of personas - correct answer ✔✔•Personas driven by premature data
•Too many assumptions could lead to problems
•Loss of empathy
•Its not clear how to use the persona
•Miscommunication
Guide
User Experience - correct answer ✔✔refers to how pleasing a website is to the person using it.
•Incorporates design and color, layout and typography, efficiency and speed, content and
graphics. Highlights the experiential, affective, meaningful and valuable aspects of human-
computer interaction and ownership.
•Person's perceptions of the practical aspects such as utility, ease of use and efficiency of the
system
•Creating an experience through a device
UX Design Process - correct answer ✔✔Research
Design
Prototyping
Testing
Measurement
research - correct answer ✔✔•Understand their end users
•Listening to and observing customers; interviewing; and offering online surveys.
•Data from here is used to create "personas"
prototyping - correct answer ✔✔•Create a draft version of the site or product
,•Experimenting with designs
•Repairing inconsistencies and errors
•Developing data and using it to improve upon original ideas
•Demonstrating products to management
•Checking to see that products are functional and usable
testing - correct answer ✔✔•Observing customer/product interactions.
•A/B testing
Important things to consider for UI - correct answer ✔✔•Make UI intuitive as possible
•Info overload is not advised K.I.S.S
•Clear and unambiguous
•Group things appropriately
•Consistency
persona - correct answer ✔✔•.A single representation of a cluster of target users who
represent similar behaviors, goals, and motivations.
, •A semi-fictional prototype that represents the key traits of a large segment of your audience,
based on the data you've collected from user research and web analytics.
•Encompass the various needs, goals, and observed behavior patterns among your real and
potential customers.
advantages of persona - correct answer ✔✔•They can provide a better understanding of your
customers' pain points
•Become more knowledable about how your customers spend their time online.
•Helps in targeting content and ads more efficiently•Develop consistent brand language across
all touch points
•Create higher lifetime value.
•Personas give stakeholders an opportunity to discuss critical features of a redesign
Disadvantages of personas - correct answer ✔✔•Personas driven by premature data
•Too many assumptions could lead to problems
•Loss of empathy
•Its not clear how to use the persona
•Miscommunication
