DRTL 3090 (Digital Tools & Methods) – Final Exam – Comprehensive Review & Practice
Questions
Digital Disruption - ✔✔-The COVID-19 crisis has accelerated the digitization of customer
interactions by several years
Why Digital Marketing? - ✔✔-Improve the visibility and reach of brand
-Use of digital tools enables easy tracking and monitoring of campaigns
-Reach people where they spend their time
-Allows for easy adjustments "on-the-go"
Social Media Advantages - ✔✔-Content created by its audience
-enabling conversation
-Influence conversations
-participation & collaboration
-share information easily
Social Media Definition - ✔✔-the use of web-based technology as an interactive means,
usually with a broad audience (Instagram, Snapchat, YouTube)
Social Networking - ✔✔-the creation of both business and personal relationships and
maintaining an interactive environment, with an aim of building a network (Facebook, Twitter,
LinkedIn)
Bookmarking and content curation networks - ✔✔-Pinterest, Flipboard
-Help people discover, save, share, and discuss new and trending content and media
-Increase brand awareness
, Consumer review networks - ✔✔-TripAdvisor
Blogging and Publishing Networks - ✔✔-Wordpress, Tumblr, Medium
-Content marketing
Discussion forums - ✔✔-Reddit, Quora, Digg
-Find, discuss, and share news, information, and opinions
-Great for market research
'Sharing economy' networks - ✔✔-Airbnb, uber, Taskrabbit
-"collaborative economy networks"
Interest-based networks - ✔✔-Goodreads, Houzz, Last.fm
-More targeted approach than the big social networks do by focusing solely on a single subject
Rules for effective online social marketing - ✔✔-Win the right to be heard
-Social engagement is a conversation and participation of the community is required
-Content is still King, but conversation is Queen
-You don't have to be on every social media platform
-Don't throw the marketing baby out with the bath water
-Marketing rules still apply, social media is not a replacement for other forms of advertising and
marketing
-Social media is a mindset, not just a toolset
Email marketing - ✔✔-Marketing a commercial message to a group of people using email
-Can be sent to a potential or current customer
Questions
Digital Disruption - ✔✔-The COVID-19 crisis has accelerated the digitization of customer
interactions by several years
Why Digital Marketing? - ✔✔-Improve the visibility and reach of brand
-Use of digital tools enables easy tracking and monitoring of campaigns
-Reach people where they spend their time
-Allows for easy adjustments "on-the-go"
Social Media Advantages - ✔✔-Content created by its audience
-enabling conversation
-Influence conversations
-participation & collaboration
-share information easily
Social Media Definition - ✔✔-the use of web-based technology as an interactive means,
usually with a broad audience (Instagram, Snapchat, YouTube)
Social Networking - ✔✔-the creation of both business and personal relationships and
maintaining an interactive environment, with an aim of building a network (Facebook, Twitter,
LinkedIn)
Bookmarking and content curation networks - ✔✔-Pinterest, Flipboard
-Help people discover, save, share, and discuss new and trending content and media
-Increase brand awareness
, Consumer review networks - ✔✔-TripAdvisor
Blogging and Publishing Networks - ✔✔-Wordpress, Tumblr, Medium
-Content marketing
Discussion forums - ✔✔-Reddit, Quora, Digg
-Find, discuss, and share news, information, and opinions
-Great for market research
'Sharing economy' networks - ✔✔-Airbnb, uber, Taskrabbit
-"collaborative economy networks"
Interest-based networks - ✔✔-Goodreads, Houzz, Last.fm
-More targeted approach than the big social networks do by focusing solely on a single subject
Rules for effective online social marketing - ✔✔-Win the right to be heard
-Social engagement is a conversation and participation of the community is required
-Content is still King, but conversation is Queen
-You don't have to be on every social media platform
-Don't throw the marketing baby out with the bath water
-Marketing rules still apply, social media is not a replacement for other forms of advertising and
marketing
-Social media is a mindset, not just a toolset
Email marketing - ✔✔-Marketing a commercial message to a group of people using email
-Can be sent to a potential or current customer
