consumer behavior exam 3
Study online at https://quizlet.com/_jjjgus
1. personality a persons unique psychological makeup, which consistently influ-
ences the way the person responds to their environment
2. freud's theory of personal- perspective that much of one's adult personality stems from a fun-
ity damental conflict between a person's desire to gratify their physical
needs and the necessity to function as a responsible member of
society
3. id the system oriented toward immediate gratification
4. superego the system that internalizes society's rules and that works to prevent
the id from seeking selfish gratification
5. ego the system that mediates between the id and superego
6. personality traits identifiable characteristics that define a person
7. big five inventory a set of five dimensions that form the basis of personality, which
include openness to experience, conscientiousness, extroversion,
agreeableness, and neuroticism
8. need for cognition people who enjoy thinking respond better to words than pictures and
are motivated to spend time processing the words and reading the
fine print
9. need for affect people who enjoy feelings respond better to pictures than words
10. need for control they need to personally exert control over one's surrounding environ-
ment and life outcomes act as a barrier to new product acceptance
11. frugality a personality trait that describes people who prioritize ways to save
money
12. open to experience
1/6
, consumer behavior exam 3
Study online at https://quizlet.com/_jjjgus
individuals who are very _______ tend to engage in more creative
activities, but they also may engage in more risky ones, like drug
experimentation
13. conscientiousness individuals who are more likely to engage in healthy behaviors
14. extroversion individuals who are more likely to use car share services and engage
in gambling
15. agreeableness individuals who engage in more environmentally friendly behavior
and donate more money to charity
16. neuroticism individuals with problematic digital behaviors such as social media
addiction
17. materialism the importance consumers attach to worldly possessions
18. time poverty a feeling of having less time available than is required to meet the
demands of everyday living
19. lifestyle a pattern of consumption that reflects a persons choices of how to
spend their time and money
20. psychographics the use of psychological, sociological, and anthropological factors to
construct market segments
21. lifestyle profile, product how do we perform a psychographic analysis?
specific profile, gener-
al lifestyle segmentation
study, and a product spe-
cific segmentation study
22. aio's the psychographic variables researchers use to group consumers
2/6
Study online at https://quizlet.com/_jjjgus
1. personality a persons unique psychological makeup, which consistently influ-
ences the way the person responds to their environment
2. freud's theory of personal- perspective that much of one's adult personality stems from a fun-
ity damental conflict between a person's desire to gratify their physical
needs and the necessity to function as a responsible member of
society
3. id the system oriented toward immediate gratification
4. superego the system that internalizes society's rules and that works to prevent
the id from seeking selfish gratification
5. ego the system that mediates between the id and superego
6. personality traits identifiable characteristics that define a person
7. big five inventory a set of five dimensions that form the basis of personality, which
include openness to experience, conscientiousness, extroversion,
agreeableness, and neuroticism
8. need for cognition people who enjoy thinking respond better to words than pictures and
are motivated to spend time processing the words and reading the
fine print
9. need for affect people who enjoy feelings respond better to pictures than words
10. need for control they need to personally exert control over one's surrounding environ-
ment and life outcomes act as a barrier to new product acceptance
11. frugality a personality trait that describes people who prioritize ways to save
money
12. open to experience
1/6
, consumer behavior exam 3
Study online at https://quizlet.com/_jjjgus
individuals who are very _______ tend to engage in more creative
activities, but they also may engage in more risky ones, like drug
experimentation
13. conscientiousness individuals who are more likely to engage in healthy behaviors
14. extroversion individuals who are more likely to use car share services and engage
in gambling
15. agreeableness individuals who engage in more environmentally friendly behavior
and donate more money to charity
16. neuroticism individuals with problematic digital behaviors such as social media
addiction
17. materialism the importance consumers attach to worldly possessions
18. time poverty a feeling of having less time available than is required to meet the
demands of everyday living
19. lifestyle a pattern of consumption that reflects a persons choices of how to
spend their time and money
20. psychographics the use of psychological, sociological, and anthropological factors to
construct market segments
21. lifestyle profile, product how do we perform a psychographic analysis?
specific profile, gener-
al lifestyle segmentation
study, and a product spe-
cific segmentation study
22. aio's the psychographic variables researchers use to group consumers
2/6
