PRSA APR ACTUAL TEST PAPER 2026
QUESTIONS WITH SOLUTIONS GRADED A+
⩥ Brand. Answer: A product, service, or concept that is publicly
distinguished from other products, services or concepts so that it can be
easily communicated and usually marketed. The name of a distinctive
product, service, or concept
⩥ Branding. Answer: Process of creating and /or disseminating the
brand name. It can be applied to the entire corporate identity as well as
to individual product and service names
⩥ Community relations. Answer: Area of public relations with
responsibilities for building relationships with constituent publics such
as schools, charities, clubs, and activist interests of the neighborhoods or
metropolitan areas where an organization operates. Involves dealing and
communicating with citizen and groups within an organization's
operating area
⩥ Controlled Communication Channels. Answer: Channels, media, and
tools that are under direct control of the sender/organization. i.e. paid
ads, newsletters, brochures, some types of emails, website, blogs,
leaflets, intranets, meetings, speeches, and position papers
,⩥ Counseling. Answer: Advising management concerning policies,
relations, and communications
⩥ Crisis communication. Answer: Protecting and defending an
individual, company, or organization facing a public challenge to its
reputation (legal, ethical, or financial)
⩥ Crisis communication characteristics. Answer: surprise, threat, and
short response time
⩥ Employee relations. Answer: Activities designed to build sound
relationships between an organization and its employees, and a critical
element in fostering positive attitudes and behavior of employees as
ambassadors for the organization.
⩥ Financial relations. Answer: An aspect of public relations responsible
for building relationships with investor publics including
shareholders/stockholders, potential investors, financial analysts, the
financial markets (such as the stock exchanges and commodities
exchanges), and the Securities and Exchange Commission. Also known
as investor relations or shareholder relations.
⩥ Goodwill. Answer: An accounting term for the value of a business'
intangible assets (total assets minus liabilities) difference between value
of net tangible assets and company's market value. Closely related to
,reputation. Required to calculate annually. PR may be held responsible
for protecting and enhancing goodwill
⩥ Government relations. Answer: An aspect of relationship building
between an organization and government at local, state, and/or national
levels, especially involving flow of information to and from legislative
and regulatory bodies. The goal often is to influence public policy
decisions compatible with the organization's interests. Government
relations involves dealing and communicating with legislatures and
government agencies on behalf of an organization.
⩥ Grassroots organizing. Answer: An activist practice for creating social
change among average people. Grassroots organizing is based on the
power of the people to take collective action on their behalf. This public
relations technique is often used to sway public opinion and move
legislators to action. "Grasstops" organizing uses the same strategy but
involves community influencers.
⩥ Issues management. Answer: The proactive process of anticipating,
identifying, evaluating and responding to public policy issues that affect
organizations and their publics now and in the future. Issues can become
crises
⩥ Lobbying and its law. Answer: The specialized area of PR that builds
and maintains relations with a government or its officials for the primary
propose of influencing legislation and regulation. Put into effect by
Federal Lobbying Act of 1913
, ⩥ Marketing. Answer: The management function that identifies human
needs and wants, offers products and services to satisfy those demands,
and causes transactions that deliver products and services in exchange
for something of value to the provider. Targets customers.
⩥ Marketing communications. Answer: combination of activities
designed to sell a product, service, or idea, including advertising,
collateral materials, publicity, promotion, direct mail, trade shows, and
special events
⩥ Media Relations. Answer: Mutually beneficial associations between
publicists or public relations professionals and journalists as a condition
for reaching audiences with messages of news or features of interest
(publicity). The function includes both seeking publicity for an
organization and responding to queries from journalists about the
organization. Maintaining up-to-date lists of media contacts and a
knowledge of media audience interests are critical to media relations.
⩥ multicultural relations/workplace diversity. Answer: Relating to
people in various cultural groups. Understanding multicultural and
workplace diversity continues to increase in importance. Diversity in the
workplace continues to provide challenges and opportunities to public
relations practitioners and other managers by affecting messaging,
perceptions of ideas, and services. Multicultural considerations may
include issues of household composition, ages, sex, ethnic and religious
QUESTIONS WITH SOLUTIONS GRADED A+
⩥ Brand. Answer: A product, service, or concept that is publicly
distinguished from other products, services or concepts so that it can be
easily communicated and usually marketed. The name of a distinctive
product, service, or concept
⩥ Branding. Answer: Process of creating and /or disseminating the
brand name. It can be applied to the entire corporate identity as well as
to individual product and service names
⩥ Community relations. Answer: Area of public relations with
responsibilities for building relationships with constituent publics such
as schools, charities, clubs, and activist interests of the neighborhoods or
metropolitan areas where an organization operates. Involves dealing and
communicating with citizen and groups within an organization's
operating area
⩥ Controlled Communication Channels. Answer: Channels, media, and
tools that are under direct control of the sender/organization. i.e. paid
ads, newsletters, brochures, some types of emails, website, blogs,
leaflets, intranets, meetings, speeches, and position papers
,⩥ Counseling. Answer: Advising management concerning policies,
relations, and communications
⩥ Crisis communication. Answer: Protecting and defending an
individual, company, or organization facing a public challenge to its
reputation (legal, ethical, or financial)
⩥ Crisis communication characteristics. Answer: surprise, threat, and
short response time
⩥ Employee relations. Answer: Activities designed to build sound
relationships between an organization and its employees, and a critical
element in fostering positive attitudes and behavior of employees as
ambassadors for the organization.
⩥ Financial relations. Answer: An aspect of public relations responsible
for building relationships with investor publics including
shareholders/stockholders, potential investors, financial analysts, the
financial markets (such as the stock exchanges and commodities
exchanges), and the Securities and Exchange Commission. Also known
as investor relations or shareholder relations.
⩥ Goodwill. Answer: An accounting term for the value of a business'
intangible assets (total assets minus liabilities) difference between value
of net tangible assets and company's market value. Closely related to
,reputation. Required to calculate annually. PR may be held responsible
for protecting and enhancing goodwill
⩥ Government relations. Answer: An aspect of relationship building
between an organization and government at local, state, and/or national
levels, especially involving flow of information to and from legislative
and regulatory bodies. The goal often is to influence public policy
decisions compatible with the organization's interests. Government
relations involves dealing and communicating with legislatures and
government agencies on behalf of an organization.
⩥ Grassroots organizing. Answer: An activist practice for creating social
change among average people. Grassroots organizing is based on the
power of the people to take collective action on their behalf. This public
relations technique is often used to sway public opinion and move
legislators to action. "Grasstops" organizing uses the same strategy but
involves community influencers.
⩥ Issues management. Answer: The proactive process of anticipating,
identifying, evaluating and responding to public policy issues that affect
organizations and their publics now and in the future. Issues can become
crises
⩥ Lobbying and its law. Answer: The specialized area of PR that builds
and maintains relations with a government or its officials for the primary
propose of influencing legislation and regulation. Put into effect by
Federal Lobbying Act of 1913
, ⩥ Marketing. Answer: The management function that identifies human
needs and wants, offers products and services to satisfy those demands,
and causes transactions that deliver products and services in exchange
for something of value to the provider. Targets customers.
⩥ Marketing communications. Answer: combination of activities
designed to sell a product, service, or idea, including advertising,
collateral materials, publicity, promotion, direct mail, trade shows, and
special events
⩥ Media Relations. Answer: Mutually beneficial associations between
publicists or public relations professionals and journalists as a condition
for reaching audiences with messages of news or features of interest
(publicity). The function includes both seeking publicity for an
organization and responding to queries from journalists about the
organization. Maintaining up-to-date lists of media contacts and a
knowledge of media audience interests are critical to media relations.
⩥ multicultural relations/workplace diversity. Answer: Relating to
people in various cultural groups. Understanding multicultural and
workplace diversity continues to increase in importance. Diversity in the
workplace continues to provide challenges and opportunities to public
relations practitioners and other managers by affecting messaging,
perceptions of ideas, and services. Multicultural considerations may
include issues of household composition, ages, sex, ethnic and religious
