Intro toQuestions
Hospitality& Chapter
Terms _14
Study
Review
Intro
Guide
toQuestions
Hospitality
& Exam & Prep.pdf
Chapter
Terms _14
Study
Review
Guide
Questions
& Exam &
Prep.pdf
Terms _ Study Guide & Exam Prep.pdf
Intro to Hospitality
Chapter 14 Review
Questions & Terms
| Study Guide &
Exam Prep
Intro to Hospitality Chapter 14 Review
Intro toQuestions
Hospitality& Chapter
Terms _14
Study
Review
Intro
Guide
toQuestions
Hospitality
& Exam & Prep.pdf
Chapter
Terms _14
Study
Review
Guide
Questions
& Exam &
Prep.pdf
Terms _ Study Guide & Exam Prep.pdf
, Intro to Hospitality - Ch 14 Review Questions & Terms.pdf Intro to Hospitality - Ch 14 Review Questions & Terms.pdf Intro to Hospitality - Ch 14 Review Questions & Terms.pdf
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Terms in this set (43)
What is the difference between marketing and Marketing involves determining and meeting customers needs, selling is
selling? getting rid of what you have by getting customers to buy it.
What are the 4 p's of marketing? product, place, price, promotion
What does product refer to in the hospitality industry all the things that make eating at that restaurant or staying at that hotel and
marketing? enjoyable experience; includes service not just the room or meal; it is the
concept for the restaurant or hotel.
what does place refer to in the hospitality industry the location of the restaurant or hotel, the familiar recognition of national
marketing? chains, the website where the hotel room is booked
Why is cost-plus pricing not as effective for the it ignores what guests feel about what they are paying; it doesn't take into
hospitality industry? account loss-leaders that don't make a profit but attract customers
Intro to Hospitality - Ch 14 Review Questions & Terms.pdf Intro to Hospitality - Ch 14 Review Questions & Terms.pdf Intro to Hospitality - Ch 14 Review Questions & Terms.pdf