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Summary Human Resources Management | Ghent University | 2025/26

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This summary covers the complete Human Resources Management course for Master of Business Engineering at Ghent University, given by prof. Dirk Buyens. All slides are summarised, as well as the guest lecture of Colruyt.

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Summary
Human Resources Management
1. Introduction: HRM defined .............................................................................................. 1
1.1. Positioning the HRM field ............................................................................................................... 1
1.2. Five basic pillars of HRM ................................................................................................................. 2
1.3. HRM models ................................................................................................................................... 3
1.4. HRM trends .................................................................................................................................... 4
1.5. Organisational structuring .............................................................................................................. 4
1.6. The autonomous individual: managing yourself as a team .............................................................. 6
2. HR implications of a changing environment, dejobbed world ................................................... 7
2.1. Paradoxes of our times ................................................................................................................... 7
2.2. Working in a raplex environment – Henri Mintsberg ...................................................................... 8
2.3. From job-thinking to added-value thinking ..................................................................................... 9
2.4. Focus on the work that needs to be done ..................................................................................... 10
2.5. DATA people ................................................................................................................................ 11
2.6. A career guide for the 21st-century worker ................................................................................... 13
2.7. The added value of HRM .............................................................................................................. 14
3. Staffing: recruiting and selecting..................................................................................... 19
3.1. Trends in recruitment & selection ................................................................................................ 19
3.2. Tactical changes ........................................................................................................................... 20
3.3. Employer Branding: it takes two to tango ..................................................................................... 21
3.4. Generational differences and the R&S process ............................................................................. 24
3.5. Staffing: Recruiting & Selection: analysis of the process itself ....................................................... 27
4. Developing ................................................................................................................ 33
4.1. Assessment centres ...................................................................................................................... 33
4.2. Training & development management ......................................................................................... 34
5. Performance management ............................................................................................ 38
5.1. Introduction ................................................................................................................................. 38
5.2. Engagement drivers ...................................................................................................................... 38
5.3. Pay for performance improves performance ................................................................................ 38
5.4. (Promising) trends in performance management .......................................................................... 38
6. Performance management @ Colruyt .............................................................................. 41
6.1. Colruyt group ............................................................................................................................... 41
6.2. The idea behind ‘managing performance’ ..................................................................................... 41
6.3. Our stance on ‘managing performance’ ........................................................................................ 41
6.4. What is ‘performance’ .................................................................................................................. 42
6.5. How? ............................................................................................................................................ 42
7. Reward management................................................................................................... 44
7.1. Pay systems .................................................................................................................................. 44
7.2. Strategic choices........................................................................................................................... 44
7.3. From job to pay slip ...................................................................................................................... 45
8. Career and talent management ...................................................................................... 47
8.1. Organisational career management .............................................................................................. 47
8.2. Talent management ..................................................................................................................... 51
8.3. Individual career evolutions ......................................................................................................... 54
8.4. Quiet quitting ............................................................................................................................... 56
9. Future HRM ............................................................................................................... 58
9.1. HRM structured: The 3-layer model .............................................................................................. 58
9.2. International HRM and HR transformation ................................................................................... 59
9.3. Hybrid working: a plea for flexi-clarity .......................................................................................... 61
9.4. The HRM barometer (2026) .......................................................................................................... 65



0

,1. Introduction: HRM defined
• HRM = that part of the organisational management which is focused on influencing
people’s behaviour in an integrated and pro-active way
à Final purpose: to increase the added value of the individual (or groups of
individuals), taking into account the strategy of the organisation

• You can’t influence someone’s personality, but you can influence their behaviour

• People need to add value: the added value of an individual is related to the strategy
of the company
- Strategy can change è added value of company changes
à BUT: the people don’t change

• Talent = commitment X competence X contribution
- Input factors: commitment & competence (under control)
- Added value = contribution (should be there)
à Ex.: A lot of people were fired with the rise of online banking: they were
competent & committed, but their added value had become too low

1.1. Positioning the HRM field
• Organisational Behaviour: (OB) trying to
understand what happens with an individual
when you put them in an organisation
- Time management, leadership, motivation…
- Goal of company: how to achieve profit?
- OB should be clear & should be shared,
otherwise company should split
à Ex. Aldi: split in Aldi Nord & Aldi Sud
à Ex. Torfs: Employees must always greet
customers, but can’t make them uncomfortable

• Organisational Design (OD) = organisation theory: set up a structure that supports
striving for a goal (how you structure your employees)
- Structure follows strategy: if you change strategy, you must change structure
- Resistance against change: employees often let the movement pass (because
they have already seen a lot of CEOs trying to implement change)

• HRM = toolbox to finetune the relationship between the goal and the structure
à Finetune so structure follows strategy, so goal can be achieved
à Trying to influence behaviour




1

,1.2. Five basic pillars of HRM

1) Planning (= Strategic Workforce Planning)
What kind of people will we need in 5yrs?
à Ex.: Is it still useful to hire a secretary,
when this job might disappear within now
and a couple years?

2) Staffing: is about
- Recruitment: trying to seduce people
to come work at company
- Selecting the right people
à Quality_selection = f(Quality_recruitment)

3) Developing: once people are in, how do we make sure to develop them according to
the needs of the world
- Training + development + education è career management

4) Negotiation: industrial relations (often with unions) à negotiating labour conditions
- White collar: individual negotiations
- Scandinavian countries: 80% unionized (highest in world)
- Belgium: 55% unionized
- US: very very low

5) Compensating: consists of 2 things:
- Payroll: people need to get paid at the end of the month
- Compensation & benefits

• Strategy & structure: structure follows strategy
à HR tries to integrate strategy & structure

• Environment: consider the circumstances of the labour market
à Ex.: Flanders has low unemployment è mobility of people between jobs
Spain has high unemployment è if you find a job, try to keep it
- You need 2-3% unemployment to function as an economy
à Belgium: unemployment (4,1%), inactive (21,8%), working (74,1%)
à European goal: 80% participation

• Organisational behaviour: is the goal

• Organisational culture: SAHARAV
à Can be compared with an onion: many layers that can be
separated. Onion can be rotten on inside, but look good on
outside (ó look rotten on outside, but brand new if you remove
some layers)
- Symbols: anything you can see from the outside
à Ex.: Infrastructure, logo, dress-code of employees…
- Heroes: people that have an important role regarding the success of the
organisation (ó anti-heroes: people who had a negative impact)
à Ex.: Steve jobs
- Rituals: the unconscious way of doing things in a company
- Values: get linked to organisational behaviour; consistency
à Can’t be seen, but as strong company you translate values towards outside
à Ex.: German cars in a high-quality company



2

, • Organisational culture
- Blue oval: organisation in a schematic way
à A set of people that are structured
- Daily beliefs = the way people look at themselves
- Guiding beliefs = the way the top of the
organisation looks at people

- Good to have certain tension between beliefs,
otherwise there will never be change
- Credibility gap: employees don’t believe the top
anymore (= tension is too strong)

1.3. HRM models
Human Resource Cycle - Michigan
• HR makes sure people come in (selection), but
afterwards there will be constant feedback on their
performance

• When someone does well è appraisal for their
performance
à They get rewarded for this

• There might also be shortages è need for development
à If shortage appears with more than 1 employee: consider adding extra skill to
selection process
à Ex.: Lot of German customers è big plus if employee speaks German

Harvard analytical framework – Beer
• Expansion of Michigan’s model (more context)

• Stakeholder = everyone that might be important
to the organisation
à Permanently influenced by situational factors

• HRM policy chores: based on stakeholders &
situational factors
à Some programs/initiatives taken by company

• HR outcomes: KPIs that are put forward (these guide our behaviour)
• Long-term consequences: we need to balance these 3 levels:
- Individual well being
- Organisational effectiveness
- Societal well being
HRM streams
INPUT: THROUGHPUT: OUTPUT:
“How to hire people” è “How to keep people” è “How to get rid of people”
• Planning • Appraisal • Retirement
• Recruitment • Rewarding • Firing policy
• Selection • Training • Outplacement
• Introduction • Developing • Early retirement
• Socialization • Rotating
• Job description • Motivation
• Contracting • Leadership



3

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