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Lecture Notes Digitalization | KU Leuven | 2024/2025

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Lecture notes from the Digitalization course at KU Leuven (Bachelor Communicatiewetenschappen), covering the first lesson on introduction to digitalization and AI by Stef Aupers. The document maps the three converging waves of digitalization over 50 years: personal computers, internet and social media, and artificial intelligence, with detailed coverage of the democratic promises and social movements behind each wave. Includes foundational AI concepts (weak vs. strong AI, top-down vs. bottom-up approaches) and the classical Turing Test debate—essential material for understanding the course's core themes and preparing for the multiple-choice exam.

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DIGITALIZATION
11/02/2025: LES 1: STEF AUPERS: INTRODUCTION: DIGITALIZATION AND THE
CHALLENGE OF AI

Leerstof

➔ Artikels/literature, pwp, les

Exam

➔ Multiple choice: giscorrectie
➔ Geen open vragen
➔ Never details: kern/core, hoofdlijnen

THREE WAVES OF DIGITALIZATION

50 years: 3 converging waves of digitalization and their influence on society

• Personal computer
• Internet and social media
• Artificial intelligence
o AI: a social science perspective


FIRST WAVE OF DIGITALIZATION - PERSONAL COMPUTER
IBM computers in the 1950s

➔ Giant hulking machines
➔ Futurists predicted: society, governments needed calculating machines
➔ History can’t predict future
o Moves

The democratic promise of the PC…

➔ 1950s: the ‘hacker ethic’
➔ 1960s and 1970s -> hippies / hackers in silicon valley
➔ Goal = “bringing computer power to the people”
➔ Hackers formed a social movement
o We should bring computers to the people because you can create a lot with it
o It is efficient
o Protesting against the government: goal= bringing power to the people
➔ Now are hackers people who steal information
➔ 1975: the first personal computer (apple)
o Steve jobs & bill gates: first apple computer
o People including, they were in the movement to bring power to the people
o Invention personal computer
➔ 1975-1985: the development, mass-production and commercialization of the personal computer
o Devices: ipad, iphones: new products

,SECOND WAVE DIGITALIZATION – INTERNET AND SOCIAL MEDIA
The democratic promise of the internet

➔ Web 1.0: 1990s – interconnected PCs, visit websites
o Passively visiting websites
o No interaction
➔ Web 2.0. 2000s – social media platforms and User generated content (USG)
o Facebook beginning
o Afterwards: insta, twitter, tiktok: platforms part of 2nd wave
o Launched democratic idea
o Idea: technology only for the good ( ideology)
o Not politicians make live better but technology
o Democratic promise: we could share information
➔ Time magazine (2008) – person of the year
o Launches every year 1 person
o Promise of social media
o YOU won
o You control the information age, welcome to your world
o The world will be a better place
o Everybody connects
o Utopian social political climate
o Now have changed a bit
➔ Facebook (2004)
o Blueprint social infrastructure internet
o “making the world open and connected” (mark Zuckerberg, 2010)
o From democratization to ‘surveillance capitalism’ (Zuboff)?


THIRD WAVE DIGITALIZATION – ARTIFICIAL INTELLIGENCE
• John McCarthy -> mathematician / scientist
• Introduction concept DartMouth Conference 1955
• “…making a machine behave in ways that would be called intelligent if a human were so
behaving” (1955)
• Organised a small conference about AI in US with 30 people
o About computer technology
o Documents on the internet about the goal
• We are able as programmers to make
• Machines are imitation of us as humans
o Cars are a supplement of the body as a moving machine but they ride faster than we
could run
o Graafmachine
o More efficient and stranger than our bodies
o But AI bigger step: smarter

Basic forms of AI

➔ Weak AI = early
o Imitates cognitive function
o 1 particular task
o Bv. chess computer=very smart, chatbot ( if a client says this, you say that)

, oWeak=1 function of our brains
oOur brains can do different things ( language, speak, reason, logic, do things with our
brains)=> not combined in 1 machine
➔ Strong AI = later
o Speak, understand language, make sentences, make art, information about a lot of
things, a lot of things humans also can do
➔ Top down AI = early
o Program how to deal in particular situations
o Bv. war, if you see someone SHOOT, who looks like this not
o Computer does what it’s supposed to do
o Instructed, no interpretation, no learning
➔ Bottum up AI/immergent = NOW
o self-learning computers/programs
o evolutionary computing
o we as humans learn, reflect, appropriate information, knowdlegde, better after other
situation

The classicial philosophical debate on AI

Alan Turing VS John Searle

➔ Philosophical questions: When is a computer really intelligent and conscious
➔ 1950s: discipline of AI: intelligent

Is AI ‘ really’ intelligent? The Turing Test (1950) Alan Turing (1912-1954)

➔ How can AI/machine be considered intelligent
o And how decide that?
➔ Particular devised to find out if AI is in fact intelligent or not
➔ Start a conversation and don’t know who is the person and who is the machine
➔ After 8 minutes and you don’t know if you are talking to a machine or person: you are fooled
o Say something smart to fool
➔ Chatbots are programmed to have a conversation
➔ Pragmatic: if you can have a conversation for 8 minutes and guess wrong you are fooled by a
intelligent machine
➔ Our brains are software, we are machines
o We are not as smart as we think we are
➔ If a computer can talk for 8 minutes like a human it is intelligent
➔ Possible for machines to be intelligent like humans

, Is AI ‘really’ intelligent? The Chinese Room experiment (Searle 1980)

➔ Wants to explain that machines can never be intelligent
➔ How?: uses the metaphor of a room, gives us letters, Chinese words, and give to person in the
room to construct sentences an make a Chinese text
➔ In the output it throws out the poem
➔ And the person who really speaks Chinese will look at it
➔ The person in the room knows what to do because he has constructions
➔ “this is a brilliant AI” NO: if we give the right instructions, the machine does what it has to do, it
isn’t brilliant
➔ A computer isn’t intelligent but it does intelligent things because it has instructions
➔ Not possible




Kevin Warwick (2011) A third in the debate

Beyond the “human-centric philosophical comparative analysis” that informs Searle and Turing

Relativistic perspective on “intelligence”:

➔ They are both wrong because they only think that humans are intelligent
o Animals can be intelligent in a different way, we cannot communicate like animals
➔ Not think in terms to be as intelligent like humans
o Some ways machines are smarter, some ways other way around
o Animals
o Difficult position
o Feminist position


BEYOND PHILOSOPHY OF AI…
AI in society and everyday life

• Outsourcing human labor to AI…control
o Physical labour in factories = efficient
o Outsourcing cognitive labour:
▪ ChatGPT is example: doing things we did 50 years ago in libraries/ finding
articles, gives a lot of information, analysing=threatening, graphic designers,
fear losing your job, physical->machine
o AI is with us
o Tracking data on FB, WhatsApp messages: government will search for terrotist

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