Vastgoedeconomie
Assistent Makelaar
Toetstermen februari 2025
,Hoofdstuk 1: Vraag en aanbod _________________________________ 4
Consumptie ________________________________________________________ 4
Consumeren en sparen _______________________________________________________________ 4
Soorten goederen ____________________________________________________________________ 4
Marktvormen en marktmechanisme__________________________________ 4
Marktvorm___________________________________________________________________________ 4
Factoren_____________________________________________________________________________ 4
Homogene en heterogene producten __________________________________________________ 5
Productdifferentiatie _________________________________________________________________ 5
Soorten marktvormen ________________________________________________________________ 6
Volledige mededinging (volkomen concurrentie) ________________________________________ 6
Monopolie _________________________________________________________________________ 6
Homogene of heterogene oligopolie/ duopolie __________________________________________ 6
Monopolistische concurrentie ________________________________________________________ 7
Marktvormen bij onroerend goed ______________________________________________________ 7
Grondmarkt ________________________________________________________________________ 7
Huizenmarkt _______________________________________________________________________ 8
BOG-markt_________________________________________________________________________ 9
Financiële markt ____________________________________________________________________ 9
Overheidsingrijpen in het marktmechanisme _________________________ 9
Economische orde ___________________________________________________________________ 9
Collectieve goederen ________________________________________________________________ 10
De primaire, secundaire, tertiaire en quartaire sector _________________ 11
Hoofdstuk 2: Banken en kapitaalmarkten______________________ 11
Vermogensmarkten ________________________________________________ 11
Vermogensmarkt ____________________________________________________________________ 11
Geldmarkt en kapitaalmarkt _________________________________________________________ 11
Openbare/ onderhandse markt_______________________________________________________ 12
Beleggings- en financieringsvormen __________________________________________________ 12
Termijndeposito ___________________________________________________________________ 12
Certificates of Deposit (CD) _________________________________________________________ 12
Commercial Papers ________________________________________________________________ 13
Aandelen _________________________________________________________________________ 13
Leningen en obligaties______________________________________________________________ 14
Hypothecaire lening ________________________________________________________________ 14
Bellegingsfondsen _________________________________________________________________ 15
Beleggen in vastgoed _______________________________________________________________ 15
Kenmerken per vermogenstitel _______________________________________________________ 17
Soorten aanbieders _________________________________________________________________ 17
1
, Rente _____________________________________________________________ 18
Europese Unie, de euro en de Europese Centrale Bank _________________________________ 18
Soorten rente _______________________________________________________________________ 18
Korte en lange rente ________________________________________________________________ 18
Geldmarktrente____________________________________________________________________ 19
Kapitaalmarktrente ________________________________________________________________ 20
De hypotheekrente_________________________________________________________________ 20
Hoofdstuk 3: Economie algemeen ____________________________ 21
Inleiding in de economie ___________________________________________ 21
Vraag en aanbod ___________________________________________________ 21
Hoofdstuk 4: Marketingbeleid ________________________________ 22
Marketing _________________________________________________________ 22
Interne marketing ___________________________________________________________________ 22
Promotie__________________________________________________________ 22
Communicatieproces _______________________________________________________________ 22
Communicatiemix___________________________________________________________________ 23
Reclame __________________________________________________________________________ 23
Free publicity/publiciteit ____________________________________________________________ 24
Public relations (PR)________________________________________________________________ 24
Sponsoring________________________________________________________________________ 24
Persoonlijke verkoop _______________________________________________________________ 25
Sales promotions __________________________________________________________________ 25
Direct marketing ___________________________________________________________________ 25
Communicatiedoelgroep ____________________________________________________________ 26
Promotieplan en ondernemingsplan __________________________________________________ 26
Pull- en Pushstrategie _______________________________________________________________ 26
Spontane en geholpen naamsbekendheid _____________________________________________ 27
Unique Selling Points (USP’s)_________________________________________________________ 27
Me-too producten ___________________________________________________________________ 27
Media en hun kenmerken ____________________________________________________________ 27
Interne- en externe publieksgroepen __________________________________________________ 29
Product ___________________________________________________________ 30
Product en productmix ______________________________________________________________ 30
Prijs ______________________________________________________________ 30
Prijsbepalende factoren _____________________________________________________________ 30
Prijsplafond en bodemprijs __________________________________________________________ 31
Prijsstrategieën _____________________________________________________________________ 31
Introductieprijsstrategieën __________________________________________________________ 31
Kostengeoriënteerde prijsstrategie ___________________________________________________ 31
2
, Afnemersgeoriënteerde prijsstrategie_________________________________________________ 32
Concurrentiegerichte prijsstrategieën ________________________________________________ 32
Prijsdiscriminatie en prijsdifferentiatie________________________________________________ 32
Psychologische prijszetting en prestigeprijs ___________________________________________ 32
Plaats ____________________________________________________________ 33
Franchising _________________________________________________________________________ 33
Voor- en nadelen franchisegever _____________________________________________________ 33
Voor- en nadelen voor franchisenemer________________________________________________ 33
Locatie _____________________________________________________________________________ 34
Online vindbaarheid _________________________________________________________________ 34
Accountmanagement________________________________________________________________ 34
Relatiemarketing ____________________________________________________________________ 34
3 R'en (3R-Model) __________________________________________________________________ 35
Klantprofielen_______________________________________________________________________ 35
Presentatie _______________________________________________________ 35
Interne- en externe presentatie_______________________________________________________ 35
3
Assistent Makelaar
Toetstermen februari 2025
,Hoofdstuk 1: Vraag en aanbod _________________________________ 4
Consumptie ________________________________________________________ 4
Consumeren en sparen _______________________________________________________________ 4
Soorten goederen ____________________________________________________________________ 4
Marktvormen en marktmechanisme__________________________________ 4
Marktvorm___________________________________________________________________________ 4
Factoren_____________________________________________________________________________ 4
Homogene en heterogene producten __________________________________________________ 5
Productdifferentiatie _________________________________________________________________ 5
Soorten marktvormen ________________________________________________________________ 6
Volledige mededinging (volkomen concurrentie) ________________________________________ 6
Monopolie _________________________________________________________________________ 6
Homogene of heterogene oligopolie/ duopolie __________________________________________ 6
Monopolistische concurrentie ________________________________________________________ 7
Marktvormen bij onroerend goed ______________________________________________________ 7
Grondmarkt ________________________________________________________________________ 7
Huizenmarkt _______________________________________________________________________ 8
BOG-markt_________________________________________________________________________ 9
Financiële markt ____________________________________________________________________ 9
Overheidsingrijpen in het marktmechanisme _________________________ 9
Economische orde ___________________________________________________________________ 9
Collectieve goederen ________________________________________________________________ 10
De primaire, secundaire, tertiaire en quartaire sector _________________ 11
Hoofdstuk 2: Banken en kapitaalmarkten______________________ 11
Vermogensmarkten ________________________________________________ 11
Vermogensmarkt ____________________________________________________________________ 11
Geldmarkt en kapitaalmarkt _________________________________________________________ 11
Openbare/ onderhandse markt_______________________________________________________ 12
Beleggings- en financieringsvormen __________________________________________________ 12
Termijndeposito ___________________________________________________________________ 12
Certificates of Deposit (CD) _________________________________________________________ 12
Commercial Papers ________________________________________________________________ 13
Aandelen _________________________________________________________________________ 13
Leningen en obligaties______________________________________________________________ 14
Hypothecaire lening ________________________________________________________________ 14
Bellegingsfondsen _________________________________________________________________ 15
Beleggen in vastgoed _______________________________________________________________ 15
Kenmerken per vermogenstitel _______________________________________________________ 17
Soorten aanbieders _________________________________________________________________ 17
1
, Rente _____________________________________________________________ 18
Europese Unie, de euro en de Europese Centrale Bank _________________________________ 18
Soorten rente _______________________________________________________________________ 18
Korte en lange rente ________________________________________________________________ 18
Geldmarktrente____________________________________________________________________ 19
Kapitaalmarktrente ________________________________________________________________ 20
De hypotheekrente_________________________________________________________________ 20
Hoofdstuk 3: Economie algemeen ____________________________ 21
Inleiding in de economie ___________________________________________ 21
Vraag en aanbod ___________________________________________________ 21
Hoofdstuk 4: Marketingbeleid ________________________________ 22
Marketing _________________________________________________________ 22
Interne marketing ___________________________________________________________________ 22
Promotie__________________________________________________________ 22
Communicatieproces _______________________________________________________________ 22
Communicatiemix___________________________________________________________________ 23
Reclame __________________________________________________________________________ 23
Free publicity/publiciteit ____________________________________________________________ 24
Public relations (PR)________________________________________________________________ 24
Sponsoring________________________________________________________________________ 24
Persoonlijke verkoop _______________________________________________________________ 25
Sales promotions __________________________________________________________________ 25
Direct marketing ___________________________________________________________________ 25
Communicatiedoelgroep ____________________________________________________________ 26
Promotieplan en ondernemingsplan __________________________________________________ 26
Pull- en Pushstrategie _______________________________________________________________ 26
Spontane en geholpen naamsbekendheid _____________________________________________ 27
Unique Selling Points (USP’s)_________________________________________________________ 27
Me-too producten ___________________________________________________________________ 27
Media en hun kenmerken ____________________________________________________________ 27
Interne- en externe publieksgroepen __________________________________________________ 29
Product ___________________________________________________________ 30
Product en productmix ______________________________________________________________ 30
Prijs ______________________________________________________________ 30
Prijsbepalende factoren _____________________________________________________________ 30
Prijsplafond en bodemprijs __________________________________________________________ 31
Prijsstrategieën _____________________________________________________________________ 31
Introductieprijsstrategieën __________________________________________________________ 31
Kostengeoriënteerde prijsstrategie ___________________________________________________ 31
2
, Afnemersgeoriënteerde prijsstrategie_________________________________________________ 32
Concurrentiegerichte prijsstrategieën ________________________________________________ 32
Prijsdiscriminatie en prijsdifferentiatie________________________________________________ 32
Psychologische prijszetting en prestigeprijs ___________________________________________ 32
Plaats ____________________________________________________________ 33
Franchising _________________________________________________________________________ 33
Voor- en nadelen franchisegever _____________________________________________________ 33
Voor- en nadelen voor franchisenemer________________________________________________ 33
Locatie _____________________________________________________________________________ 34
Online vindbaarheid _________________________________________________________________ 34
Accountmanagement________________________________________________________________ 34
Relatiemarketing ____________________________________________________________________ 34
3 R'en (3R-Model) __________________________________________________________________ 35
Klantprofielen_______________________________________________________________________ 35
Presentatie _______________________________________________________ 35
Interne- en externe presentatie_______________________________________________________ 35
3
