MKTG 379 CHAPTER 1 PRACTICE QUESTIONS ANSWERED CORRECTLY LATEST UPDATE 2026

MKTG 379 CHAPTER 1 PRACTICE QUESTIONS ANSWERED CORRECTLY LATEST UPDATE 2026 1) ________ is a short definition of marketing. A) Meeting needs profitably B) Meeting wants profitably C) Meeting consumer demands profitably D) Meeting business-to-business wants profitably - Answers A) Meeting needs profitably 2) Which of the following statements best illustrates the view of marketing as service-centered? A) The service-centered view identifies companies' core competencies. B) The service-centered view means that marketers must know how to precisely measure service satisfaction. C) The service-centered view sees internal service levels as more important than external service levels. D) The service-centered view stresses that service delivery and product quality are now two different concepts. - Answers A) The service-centered view identifies companies' core competencies. 3) What does the phrase "service-centered view of marketing" imply? A) Firms must be more than customer oriented (making and selling what firms think customers want and need. B) The advantage in the marketplace will default to third world countries specializing in services. C) To quickly increase profitability, more companies should try to create short-term customer relationships. D) That because of social media, less collaboration with customers is required for decision-making. - Answers A) Firms must be more than customer oriented (making and selling what firms think customers want and need. 4) Modern marketing thought holds that firms should ________. A) separate product-orientation from service-orientation B) focus on service-orientation at the expense of product-orientation C) collaborate with and learn from consumers D) collaborate with and learn from competitors - Answers C) collaborate with and learn from consumers 5) Social media and other advances in technology enable companies to ________. A) develop better customer relationship management tools B) motivate employees to reduce high product and service failure rates C) focus on defining the best set of product dimensions to match core competencies D) determine how to create, communicate, and deliver value by "hearing the voice" of the consumer - Answers A) develop better customer relationship management tools 6) Why is the marketing concept an important philosophy for marketers? A) It sets the sales and revenue projects. B) It dictates the market share a firm will earn and who they will target. C) It determines how marketers view their company's role in terms of what it provides to the market. D) It determines marketing objectives and ROI. - Answers D) It determines marketing objectives and ROI. 7) Adopting the marketing concept means that ________. A) we have adopted the "right strategy" B) our focus should be on the "right price" at the "right place" C) marketers cannot use just any strategy, but have to develop the "right" strategy D) we need to develop "right pricing," "right promotion," and "right distribution" - Answers D) we need to develop "right pricing," "right promotion," and "right distribution" 8) Creating the proper mix of product/service, price, promotion, and distribution for a market begins with ________. A) selecting the global market strategies and targets B) selecting the segment of the market as a company's target C) creating promotion for the target market D) incentives to allow a large percentage of the target market to purchase goods and services from the company - Answers A) selecting the global market strategies and targets 9) What do marketers need in order to create the right strategies for decision-making? A) Reports about the competition's products B) Reports about customers' wants and needs C) Evidence of the number and sizes of market segments D) Objective, accurate, and timely information - Answers D) Objective, accurate, and timely information 10) When firms make the right decisions, they produce products and services that their target markets perceive as having value. That value translates into ________. A) sales, profits, and a positive ROI B) product succ ess and profits C) a profitable bottom-line D) global as well as domestic market success - Answers A) sales, profits, and a positive ROI 11) A ________ consists of selecting a segment of the market as the company's target market and designing the proper "mix" of product/service, price, promotion, and distribution system to meet the wants and needs of the consumers within the target market. A) market strategy B) strategic plan C) differentiation strategy D) positioning strategy - Answers A) market strategy 12) Which of the following should be revised on an ongoing basis to produce the right strategy as environments change? A) Market plan decisions B) Product development decisions C) Business decisions D) Financial decisions - Answers C) Business decisions 13) Which of the following correctly defines marketing research? A) The process of analyzing secondary information and providing executives with timely reports to solve a marketing problem B) The process of designing experiments that provide decision makers with causal information C ) The process of analyzing existing information so decision makers can make better decisions D) The process of designing, gathering, analyzing, and reporting information that may be used to solve a specific marketing problem - Answers D) The process of designing, gathering, analyzing, and reporting information that may be used to solve a specific marketing problem 14) ________ is a process used to define the size, location, and/or makeup of the market for a product or service. A) Differentiation B) Market research C) Target marketing D) Geocentric research - Answers B) Market research 15) According to the American Marketing Association (AMA), what is the function of marketing research? A) To link the consumer to marketer with information used in marketing decisions B) To link the marketer to global and domestic markets through information C) To link consumers and customers through targeted information D) To link consumers, customers, and markets through specific information channels - Answers A) To link the consumer to marketer with information used in marketing decisions 16) Which of the following most accurately describes the process of marketing research? A) It is the process of identifying and defining marketing opportunities and problems. B) It is used to solve general, not specific, marketing problems. C) It is used to generate and refine social media actions and performance. D) It is primarily used to monitor marketing performance. - Answers A) It is the process of identifying and defining marketing opportunities and problems. 17) When we think about marketing research as a way to generate, refine, and evaluate a potential marketing action, we are describing actions such as ________. A) social media analytics, campaigns, programs, or tactics B) controls, campaigns, programs, or tactics C) market analytics, controls, tactics, or advertising D) strategies, campaigns, programs, or tactics - Answers D) strategies, campaigns, programs, or tactics 18) Of the following, which is NOT one of the uses of marketing research? A) To provide consumers with information they need to evaluate products and services at a profit B) To identify market opportunities and problems C) To gene rate, refine, and evaluate potential market actions D) To monitor marketing performance - Answers A) To provide consumers with information they need to evaluate products and services at a profit 19) Tracking variables on how well products are performing in the marketplace is an example of what use of marketing research? A) Market monitoring B) Marketing metrics C) Marketing analytics D) Marketing performance - Answers A) Market monitoring 20) Why would a marketing manager use marketing research for problem identification? A )To discover the symptoms of problems B) To discover ways to solve a sales promotion problem C) To hypothesize, refine, and evaluate a potential marketing action D) To generate, refine, and execute a potential marketing action - Answers D) To generate, refine, and execute a potential marketing action 21) Consumers wanted increasingly larger TV screens to hang on their walls, so Samsung developed an ultra-thin, LED, large-screen TV. This is an example of what use of marketing research? A) Generating potential marketing actions B) Identifying potential marketing segments C) Identifying marketing opportunities and problems D) Identifying market problems and marketing actions - Answers C) Identifying marketing opportunities and problems 22) In 2014, General Mills acquired Annie's Homegrown and used marketing research to identify ways to grow the brand, promote it, and evaluated plans to market it. This is an example of what use of marketing research? A) Generating and identifying potential marketing actions B) Generating, refining, and evaluating potential marketing actions C) Identifying marketing opportunities and problems D) Identifying market problems and generating marketing actions - Answers B) Generating, refining, and evaluating potential marketing actions 23) Actions can be thought of as strategies. What actions are required to satisfy the wants and needs of a market? A) Selecting a target market and designing a marketing mix B) Selecting a target market and designing a promotion mix C) Selecting global and domestic markets and distribution strategies D) Selecting global markets and designing promotional strategies - Answers A) Selecting a target market and designing a marketing mix 24) When marketers and researchers want to improve our understanding of the ________ they conduct research to expand our knowledge of marketing. A) marketing concept B) marketing planning process C) market mix process D) marketing process - Answers D) marketing process 25) Which of the following correctly describes the difference between basic research and applied research? A) Applied research helps marketers understand the basic desires and motives of consumers. B) Applied research expands our knowledge to solve a specific problem. C) Applied research expands our knowledge, rather than solves a specific problem. D) Applied research determines the most basic desired features in new products. - Answers B) Applied research expands our knowledge to solve a specific problem. 26) There are distinct differences between basic research and applied research. ________ would be an example of basic research. A) A winery needing to solve a specific pricing issue relative to its competitors B) A winery needing to respond to issues related to its distribution network C) A winery needing to understand more about exporting wine D) A winery needing to solve a problem it is having exporting wine LO: 1:3: The function and uses of marketing research - Answers C) A winery needing to understand more about exporting wine 27) A great deal of marketing research is conducted to determine the size of various market segments. Marketing managers are interested in the size of various markets, but they are also interested ________. A) to know if a segment is shrinking and why competitors are fulfilling the wants and needs of that segment B) to understand if a segment is growing and how well competitors are fulfilling the needs of that segment C) in researching segment growth and how well competitors are fulfilling the wants and needs of that segment D) in knowing if a segment is growing or shrinking and how well competitors are fulfilling the wants and needs of that segment - Answers D) in knowing if a segment is growing or shrinking and how well competitors are fulfilling the wants and needs of that segment 28) Maritz Research's New Vehicle Customer Study includes data collected over several years, and in recent years it has studied hybrids. Its market analysts know why drivers purchase hybrids, what makes them satisfied, what their expectations are for gas mileage, and preferences for alternative fuels. In which functional area would this type of research be useful? A) Product research B) Pricing research C) Promotion research D) Distribution