BTM 387 Final Exam Review – Study Guide, Practice Questions & Comprehensive
Course Prep
What is a Value Proposition?
A. How will you monetize your offering?
B. Explanation of how your company meets the needs of customers better than competitors.
C. Who else occupies your intended marketspace?
D. What marketspace and target market do you intend to serve? - ✔✔B. Explanation of how
your company meets the needs of customers better than competitors.
What does the Revenue Model explain?
A. How will you earn money? How will you monetize your offering?
B. What kind of organizational infrastructure should be in place?
C. How will you let customers know about your product/service?
D. What special advantage does your firm have to compete effectively? - ✔✔A. How will you
earn money? How will you monetize your offering?
What is Market Opportunity?
A. What marketspace and target market do you intend to serve?
B. Explanation of how your company meets customer needs.
C. How will you let customers know about your product/service?
D. What special advantage does your firm have to compete effectively? - ✔✔A. What
marketspace and target market do you intend to serve?
What does Competitive Environment assess?
A. Who are the people responsible for business decisions in the firm?
B. What kind of organizational infrastructure should be in place?
, C. How will you earn money?
D. Who else occupies your intended marketspace? - ✔✔D. Who else occupies your intended
marketspace?
What is Competitive Advantage?
A. What kind of organizational infrastructure should be in place?
B. What marketspace and target market do you intend to serve?
C. How will you earn money?
D. What special advantage does your firm have to compete effectively? - ✔✔D. What special
advantage does your firm have to compete effectively?
What is the purpose of Market Strategy?
A. What special advantage does your firm have to compete effectively?
B. Who are the people responsible for business decisions in the firm?
C. How will you let customers know about your product/service?
D. What marketspace and target market do you intend to serve? - ✔✔C. How will you let
customers know about your product/service?
What does Organizational Development refer to?
A. How will you earn money?
B. What kind of organizational infrastructure should be in place to carry out business activities?
C. Who else occupies your intended marketspace?
D. What special advantage does your firm have to compete effectively? - ✔✔B. What kind of
organizational infrastructure should be in place to carry out business activities?
What does the Management Team involve?
A. Who are the people responsible for business decisions in the firm?
Course Prep
What is a Value Proposition?
A. How will you monetize your offering?
B. Explanation of how your company meets the needs of customers better than competitors.
C. Who else occupies your intended marketspace?
D. What marketspace and target market do you intend to serve? - ✔✔B. Explanation of how
your company meets the needs of customers better than competitors.
What does the Revenue Model explain?
A. How will you earn money? How will you monetize your offering?
B. What kind of organizational infrastructure should be in place?
C. How will you let customers know about your product/service?
D. What special advantage does your firm have to compete effectively? - ✔✔A. How will you
earn money? How will you monetize your offering?
What is Market Opportunity?
A. What marketspace and target market do you intend to serve?
B. Explanation of how your company meets customer needs.
C. How will you let customers know about your product/service?
D. What special advantage does your firm have to compete effectively? - ✔✔A. What
marketspace and target market do you intend to serve?
What does Competitive Environment assess?
A. Who are the people responsible for business decisions in the firm?
B. What kind of organizational infrastructure should be in place?
, C. How will you earn money?
D. Who else occupies your intended marketspace? - ✔✔D. Who else occupies your intended
marketspace?
What is Competitive Advantage?
A. What kind of organizational infrastructure should be in place?
B. What marketspace and target market do you intend to serve?
C. How will you earn money?
D. What special advantage does your firm have to compete effectively? - ✔✔D. What special
advantage does your firm have to compete effectively?
What is the purpose of Market Strategy?
A. What special advantage does your firm have to compete effectively?
B. Who are the people responsible for business decisions in the firm?
C. How will you let customers know about your product/service?
D. What marketspace and target market do you intend to serve? - ✔✔C. How will you let
customers know about your product/service?
What does Organizational Development refer to?
A. How will you earn money?
B. What kind of organizational infrastructure should be in place to carry out business activities?
C. Who else occupies your intended marketspace?
D. What special advantage does your firm have to compete effectively? - ✔✔B. What kind of
organizational infrastructure should be in place to carry out business activities?
What does the Management Team involve?
A. Who are the people responsible for business decisions in the firm?
