BTM 387 – Important to Know (Key Concepts, Exam Topics & Study
Guide)
What are the 8 unique characteristics of e-commerce? - ✔✔1) Ubiquity (omnipresence)
2) Global reach
3) Universal standards
4) Social technology
5) Personalization and customization
6) Information density
7) Interactivity
8) Richness (many formats supported)
What are channel conflicts? What is disintermediation? - ✔✔Channel conflicts = any dispute,
disagreement or other similar issues that may occur between two or more channel partners
Disintermediation = cutting out the middlemen from the distribution channel to sell directly to
the customers
What are the 8 components of a business model? - ✔✔1) Value proposition
2) Revenue model
3) Market opportunity
4) Competitive environment
5) Competitive advantage
6) Market strategy
7) Team management
8) Organizational structure
What are some common online business models? - ✔✔1) B2C:
Guide)
What are the 8 unique characteristics of e-commerce? - ✔✔1) Ubiquity (omnipresence)
2) Global reach
3) Universal standards
4) Social technology
5) Personalization and customization
6) Information density
7) Interactivity
8) Richness (many formats supported)
What are channel conflicts? What is disintermediation? - ✔✔Channel conflicts = any dispute,
disagreement or other similar issues that may occur between two or more channel partners
Disintermediation = cutting out the middlemen from the distribution channel to sell directly to
the customers
What are the 8 components of a business model? - ✔✔1) Value proposition
2) Revenue model
3) Market opportunity
4) Competitive environment
5) Competitive advantage
6) Market strategy
7) Team management
8) Organizational structure
What are some common online business models? - ✔✔1) B2C:
