Assignment 6 Semester 1 2026
Unique number:
Due date: 28 May 2026
QUESTION 1
Introduction
Thandi’s case shows how a small business can begin from a real community need. Glow on
Wheels responds to women who want beauty services but face time and transport problems.
Her business also shows opportunity recognition, risk-taking, creativity and the need for
careful planning in new venture creation.
1.1 Entrepreneurial opportunity
Thandi recognised a service gap in her township. Many working women wanted beauty
treatments, but normal salons were not always easy to use because clients had long
working hours and transport costs. This created an opportunity for a mobile beauty studio
that brings hairstyling, nails and skincare to customers at home. Her idea was practical
because it saved clients time, reduced travel pressure and gave them comfort. An
entrepreneurial opportunity often starts when a person notices an unmet need and finds a
way to satisfy it through a product or service (Van Aardt and Bezuidenhout, 2019). Thandi’s
, QUESTION 1
Introduction
Thandi’s case shows how a small business can begin from a real community need.
Glow on Wheels responds to women who want beauty services but face time and
transport problems. Her business also shows opportunity recognition, risk-taking,
creativity and the need for careful planning in new venture creation.
1.1 Entrepreneurial opportunity
Thandi recognised a service gap in her township. Many working women wanted
beauty treatments, but normal salons were not always easy to use because clients
had long working hours and transport costs. This created an opportunity for a mobile
beauty studio that brings hairstyling, nails and skincare to customers at home. Her
idea was practical because it saved clients time, reduced travel pressure and gave
them comfort. An entrepreneurial opportunity often starts when a person notices an
unmet need and finds a way to satisfy it through a product or service (Van Aardt and
Bezuidenhout, 2019). Thandi’s opportunity was also linked to convenience. Instead
of copying established salons, she changed the place and method of service
delivery. This made Glow on Wheels useful to women who needed flexible beauty
care.
1.2 Entrepreneurial characteristics
Thandi showed initiative because she did not wait for employment or outside funding
before starting. She used her savings to buy equipment and began serving
customers with the resources she had. This shows self-reliance, which is important
in starting a new venture (Van Aardt and Bezuidenhout, 2019). She also showed
opportunity awareness because she understood the daily problems faced by working
women in her area. Her decision to use WhatsApp, Facebook and referrals shows
creativity and basic marketing skill. Thandi also took a risk because she invested
personal money without a guarantee that the business would succeed. At the same
time, her risk was not careless because she started with basic equipment and built
her customer base slowly. She also showed persistence when challenges appeared.
Instead of closing the business, she researched customer relationship management