Any container in which a product is offered for sale and on which label information is com-
municated is referred to as: - ANSWER Packaging
A graph with two variables that displays the position of a brand in comparison to its compet-
itors based upon consumer perceptions is referred to as a: - ANSWER Perceptual Map
What is the Marketing term for aggregating prospective buyers into groups that have com-
mon needs and will respond similarly to a marketing action? - ANSWER Market Segmen-
tation
The following is NOT something a typical marketing manager will do: - ANSWER Auditing
Financial Records
The marketing mix consists of 4ps. The extended service marketing mix includes what three
ps: - ANSWER People, process, and physical evidence
The way that a company goes about reaching the desired outcome needed to do business is
best defined as which of the following - ANSWER marketing strategy
Which of the following refers to the four Is of service marketing? - ANSWER Intangibility,
inseparability, inconsistency, and inventory
A publishing company sponsors an informal one-time-only session with seven college profes-
sors who use a give principles-of-management textbook. The instructors meet with a moder-
ator who asks their opinion about the textbook, its instructor's manual, its powerpoint
slides, and its video and written cases. This is an example of: - ANSWER A Focus Group
1
, The activity for creating, communicating, delivering, and exchanging offerings that benefit its
customers, the organization, its stakeholders, and society at large is referred to as: - AN-
SWER Marketing
When a telemarketer calls to sell a consumer life insurance, the last question asked is what
category the persons household income falls into (less than $50,000; $50,000 to $99,000;
and $100,000 and over). When the telemarketer asks about household income, this indi-
cates the firm is using which time of consumer variable to segment its market? - ANSWER
Demographic
Which of the following is NOT identified in the Gap Model of Service Quality? - ANSWER
Quality assurance of goods
Government regulations, competitors, the economy, business, trends, technology, and fi-
nances are: - ANSWER Opportunities and threats
Secondary data are: - ANSWER The Facts and figures that have already been recorded be-
fore the project at hand.
Sarah wants to buy a car. She has had a good experience with honda vehicles in the past and
takes this information into consideration when deciding on her new car. What best describes
sarah's current stage in the decision-making process? - ANSWER Information search
The area between what is considered and adequate level of service and the desired level of
service is called: - ANSWER zone of tolerance
reference groups refer to: - ANSWER People to whom an individual look as a basis for
self-appraisal or as a source of personal standards.
When few sellers control most of the sales, it is: - ANSWER Oligopoly
2
municated is referred to as: - ANSWER Packaging
A graph with two variables that displays the position of a brand in comparison to its compet-
itors based upon consumer perceptions is referred to as a: - ANSWER Perceptual Map
What is the Marketing term for aggregating prospective buyers into groups that have com-
mon needs and will respond similarly to a marketing action? - ANSWER Market Segmen-
tation
The following is NOT something a typical marketing manager will do: - ANSWER Auditing
Financial Records
The marketing mix consists of 4ps. The extended service marketing mix includes what three
ps: - ANSWER People, process, and physical evidence
The way that a company goes about reaching the desired outcome needed to do business is
best defined as which of the following - ANSWER marketing strategy
Which of the following refers to the four Is of service marketing? - ANSWER Intangibility,
inseparability, inconsistency, and inventory
A publishing company sponsors an informal one-time-only session with seven college profes-
sors who use a give principles-of-management textbook. The instructors meet with a moder-
ator who asks their opinion about the textbook, its instructor's manual, its powerpoint
slides, and its video and written cases. This is an example of: - ANSWER A Focus Group
1
, The activity for creating, communicating, delivering, and exchanging offerings that benefit its
customers, the organization, its stakeholders, and society at large is referred to as: - AN-
SWER Marketing
When a telemarketer calls to sell a consumer life insurance, the last question asked is what
category the persons household income falls into (less than $50,000; $50,000 to $99,000;
and $100,000 and over). When the telemarketer asks about household income, this indi-
cates the firm is using which time of consumer variable to segment its market? - ANSWER
Demographic
Which of the following is NOT identified in the Gap Model of Service Quality? - ANSWER
Quality assurance of goods
Government regulations, competitors, the economy, business, trends, technology, and fi-
nances are: - ANSWER Opportunities and threats
Secondary data are: - ANSWER The Facts and figures that have already been recorded be-
fore the project at hand.
Sarah wants to buy a car. She has had a good experience with honda vehicles in the past and
takes this information into consideration when deciding on her new car. What best describes
sarah's current stage in the decision-making process? - ANSWER Information search
The area between what is considered and adequate level of service and the desired level of
service is called: - ANSWER zone of tolerance
reference groups refer to: - ANSWER People to whom an individual look as a basis for
self-appraisal or as a source of personal standards.
When few sellers control most of the sales, it is: - ANSWER Oligopoly
2
