OTICON MORE
MiniRITE T
Docent: Richard Troost
Student: Louise Aykaz (1144547)
Module: CE1_BMK2
Datum: 23-01-2023
Woorden: 4105
,Inhoud
Infographic ..................................................................................................................................................... 2
Inleiding.......................................................................................................................................................... 3
1. Markt ..................................................................................................................................................... 3
1.1 marktomvang................................................................................................................................................ 3
1.2 Marktgroei .................................................................................................................................................... 3
1.3 Marktvorm .................................................................................................................................................... 3
1.4 Concurrentie .................................................................................................................................................. 3
1.5 Positionering ................................................................................................................................................. 4
2 Trends .......................................................................................................................................................... 6
2.1 Trend 1 .......................................................................................................................................................... 6
2.2 Trend 2 .......................................................................................................................................................... 6
2.3 Trend 3 .......................................................................................................................................................... 6
3. Marketingdoelstellingen ............................................................................................................................. 7
3.1 Marketingdoelstelling 1 ................................................................................................................................ 7
3.2 Marketingdoelstelling 2 ................................................................................................................................ 7
4. Operationele marketingmix ........................................................................................................................ 7
4.1 Product .......................................................................................................................................................... 7
4.1.1 SDG 7 ..................................................................................................................................................... 7
4.1.2 SGD 12 ................................................................................................................................................... 8
4.2 De schillen van het product ........................................................................................................................... 8
4.2.1 Kern product .......................................................................................................................................... 8
4.2.2 Tastbaar product ................................................................................................................................... 8
4.2.3 Uitgebreid product ................................................................................................................................ 9
4.3 Plaats ............................................................................................................................................................ 9
4.3.1 Distributiekanalen ................................................................................................................................. 9
4.3.2 Distributie strategie ............................................................................................................................... 9
4.3.3 Winkels en webshops .......................................................................................................................... 10
4.4 Prijs.............................................................................................................................................................. 10
4.4.1 Prijsstrategie ........................................................................................................................................ 10
4.4.2 Nieuwe prijs ......................................................................................................................................... 10
4.5 Promotie...................................................................................................................................................... 11
4.5.1 Communicatiedoelgroep ..................................................................................................................... 11
4.5.2 Promotiemedia .................................................................................................................................... 11
5. Literatuurlijst ............................................................................................................................................ 12
6. Bijlagen ..................................................................................................................................................... 14
1
, Infographic
2
MiniRITE T
Docent: Richard Troost
Student: Louise Aykaz (1144547)
Module: CE1_BMK2
Datum: 23-01-2023
Woorden: 4105
,Inhoud
Infographic ..................................................................................................................................................... 2
Inleiding.......................................................................................................................................................... 3
1. Markt ..................................................................................................................................................... 3
1.1 marktomvang................................................................................................................................................ 3
1.2 Marktgroei .................................................................................................................................................... 3
1.3 Marktvorm .................................................................................................................................................... 3
1.4 Concurrentie .................................................................................................................................................. 3
1.5 Positionering ................................................................................................................................................. 4
2 Trends .......................................................................................................................................................... 6
2.1 Trend 1 .......................................................................................................................................................... 6
2.2 Trend 2 .......................................................................................................................................................... 6
2.3 Trend 3 .......................................................................................................................................................... 6
3. Marketingdoelstellingen ............................................................................................................................. 7
3.1 Marketingdoelstelling 1 ................................................................................................................................ 7
3.2 Marketingdoelstelling 2 ................................................................................................................................ 7
4. Operationele marketingmix ........................................................................................................................ 7
4.1 Product .......................................................................................................................................................... 7
4.1.1 SDG 7 ..................................................................................................................................................... 7
4.1.2 SGD 12 ................................................................................................................................................... 8
4.2 De schillen van het product ........................................................................................................................... 8
4.2.1 Kern product .......................................................................................................................................... 8
4.2.2 Tastbaar product ................................................................................................................................... 8
4.2.3 Uitgebreid product ................................................................................................................................ 9
4.3 Plaats ............................................................................................................................................................ 9
4.3.1 Distributiekanalen ................................................................................................................................. 9
4.3.2 Distributie strategie ............................................................................................................................... 9
4.3.3 Winkels en webshops .......................................................................................................................... 10
4.4 Prijs.............................................................................................................................................................. 10
4.4.1 Prijsstrategie ........................................................................................................................................ 10
4.4.2 Nieuwe prijs ......................................................................................................................................... 10
4.5 Promotie...................................................................................................................................................... 11
4.5.1 Communicatiedoelgroep ..................................................................................................................... 11
4.5.2 Promotiemedia .................................................................................................................................... 11
5. Literatuurlijst ............................................................................................................................................ 12
6. Bijlagen ..................................................................................................................................................... 14
1
, Infographic
2
