Questions & Study Guide
1) Question: Members of the medical staff are eligible for full membership on the
governing board in the same manner as other individuals:
Answer: When not legally prohibited
2)Question: The Chief Executive Officer:
Answer: Represents the board internally and externally
3)Question: A key reason for choosing board members is because:
Answer: Of what they can do for the organization
4)Question: The bylaws of healthcare organization should include:
Answer: Composition of the governing board, committee, and officers
5)Question: Successful approaches to strategic planning include:
Answer: A well-written mission statement, long-range plane, and fiscal plan plus the history
and discussion surrounding them
6)Question: The primary challenge facing a prospector is:
Answer: Managing diversification successfully, to guard against expanding too rapidly or
into areas they have little knowledge
7)Question: In the introductory stage of a product life cycle:
Answer: Sales and revenue growth is slow
8)Question: CEO Compensation should be based on:
Answer: What the institution would have to pay for a similarly prepared person if that
person were employed elsewhere
9)Question: An essential function of the governing board is to:
Answer: Approve the mission, vision, and long-range plan
10)Question: The key to enhancing board effectiveness is:
Answer: Organizing the board's work
11)Question: Regarding the budget, the board:
Answer: Establishes guidelines and makes final choices among competing opportunities
, 12)Question: The individual or group responsible for establishing policy, maintaining
quality of care, and providing for institutional management planning is the:
Answer: Governing Body
13)Question: A correct statement regarding trustee serving as fiduciaries is that they
can:
Answer: Be indicted for alleged theft of facility funds and improper expenditures of facility
funds for personal reasons
14)Question: Ultimate responsibility for the mission statement rests with the:
Answer: Governing Board
15)Question: The primary task of marketing is to:
Answer: Bring about exchanges of values
16)Question: It would be incorrect to say that an organization's image is:
Answer: Largely the result of public relations, advertising, selling, and communication
efforts
17)Question: It is important to understand the consumer adoption process because:
Answer: People differ significantly in their likelihood to try a new product/service, a factor
that should affect an organization's communications plans
18)Question: Methods used to establish marketing budgets include:
Answer: Objective and task method
19)Question: Methods used to forecast future demands, excluding:
Answer: Estimation of a competitor's current customer base
20)Question: Regarding forecasting, the statement that is false is:
Answer: Forecasting, if correctly performed relying on technological forecasting
approaches, is an exact science
21)Question: Environmental assumptions for the next decade that are not
reasonable:
Answer: There will be decreased morbidity (substance abuse, violence, accidents, etc.)
22)Question: Advertising media with potentially maximum selectivity in reaching
defined target audience:
Answer: Direct mail