MKT 325 Exam 1 Connect Questions and Valid Answers.
Which of the following is one of the major considerations involved when a company develops its
marketing strategy?
A) Analysis of human resource policies
B) Determination of sustainable business practices
C) Review of all corporate standards
D) Identification of target markets
E) Summary of executive compensation correct answers B
A ______ competitive advantage is not easily copied by competitors and so tends to be
maintained over the long run.
A) generic
B) portfolio
C) segmented
D) sustainable
E) promotional correct answers D
When a firm considers its overall objectives and considers the type of business it is in, it is
engaged in which of the following steps of the marketing planning process?
A) Defining the mission
B) Conducting a situation analysis
C) Identifying and evaluating opportunities
D) Implementing the marketing mix
E) Evaluating performance correct answers A
A SWOT analysis involves an assessment of factors internal to the company, which include
______ and factors outside the company, which include ______.
A) opportunities and threats; strengths and weaknesses
B) strengths and weaknesses; opinions and thoughts
C) substantial winnings; opportunities and threats
D) strengths and weaknesses; opportunities and threats
E) a strategic worldview; options and tactics correct answers D
Honda developed its CR-Z hybrid model to a distinct segment of consumers as a fun, green,
sporty hybrid that stands out as being different from other hybrid models. This is an example of
which of the following?
A) Market development
B) Product placement
C) Market positioning
D) A situation analysis
E) A strategic business unit correct answers C
On its web site, Amazon.com greets returning customers by suggesting items that might interest
them. These recommendations are based on items they previously purchased, products that
, others with similar preferences purchased, and complementary products to items of current
interest. This adds value through which of the following marketing mix elements?
A) Product
B) Price
C) Promotion
D) People
E) Place correct answers A
Which of the following is an example of a marketing metric that might be used to evaluate the
performance of a company's implementation of its marketing plan?
A) Four Ps (price, product, promotion, place)
B) SWOT analysis (strengths, weaknesses, opportunities, threats)
C) STP (segmentation, targeting, positioning)
D) GM (gross margin)
E) SBU (strategic business unit) correct answers D
Which of the following is one of the four major growth strategies?
A) Portfolio analysis
B) Micromarketing
C) Product development
D) Market leadership
E) Product proliferation correct answers C
If Starbucks opens stores in major Chinese cities, this is an example of which of the growth
strategies?
A) Product development
B) Market development
C) Market penetration
D) Diversification
E) Micromarketing correct answers B
Suppose that a car wash offers a 20% discount to its customers if they return for a second car
wash within a week. This is an example of which growth strategy?
A) Product development
B) Market development
C) Market penetration
D) Diversification
E) Micromarketing correct answers C
According to the consumer decision process, after consumers recognize the need for a product,
they then engage in
A) psychological need recognition.
B) an information search.
C) an evaluation of alternatives.
D) the purchase of the product.
E) post purchase behavior. correct answers B
Which of the following is one of the major considerations involved when a company develops its
marketing strategy?
A) Analysis of human resource policies
B) Determination of sustainable business practices
C) Review of all corporate standards
D) Identification of target markets
E) Summary of executive compensation correct answers B
A ______ competitive advantage is not easily copied by competitors and so tends to be
maintained over the long run.
A) generic
B) portfolio
C) segmented
D) sustainable
E) promotional correct answers D
When a firm considers its overall objectives and considers the type of business it is in, it is
engaged in which of the following steps of the marketing planning process?
A) Defining the mission
B) Conducting a situation analysis
C) Identifying and evaluating opportunities
D) Implementing the marketing mix
E) Evaluating performance correct answers A
A SWOT analysis involves an assessment of factors internal to the company, which include
______ and factors outside the company, which include ______.
A) opportunities and threats; strengths and weaknesses
B) strengths and weaknesses; opinions and thoughts
C) substantial winnings; opportunities and threats
D) strengths and weaknesses; opportunities and threats
E) a strategic worldview; options and tactics correct answers D
Honda developed its CR-Z hybrid model to a distinct segment of consumers as a fun, green,
sporty hybrid that stands out as being different from other hybrid models. This is an example of
which of the following?
A) Market development
B) Product placement
C) Market positioning
D) A situation analysis
E) A strategic business unit correct answers C
On its web site, Amazon.com greets returning customers by suggesting items that might interest
them. These recommendations are based on items they previously purchased, products that
, others with similar preferences purchased, and complementary products to items of current
interest. This adds value through which of the following marketing mix elements?
A) Product
B) Price
C) Promotion
D) People
E) Place correct answers A
Which of the following is an example of a marketing metric that might be used to evaluate the
performance of a company's implementation of its marketing plan?
A) Four Ps (price, product, promotion, place)
B) SWOT analysis (strengths, weaknesses, opportunities, threats)
C) STP (segmentation, targeting, positioning)
D) GM (gross margin)
E) SBU (strategic business unit) correct answers D
Which of the following is one of the four major growth strategies?
A) Portfolio analysis
B) Micromarketing
C) Product development
D) Market leadership
E) Product proliferation correct answers C
If Starbucks opens stores in major Chinese cities, this is an example of which of the growth
strategies?
A) Product development
B) Market development
C) Market penetration
D) Diversification
E) Micromarketing correct answers B
Suppose that a car wash offers a 20% discount to its customers if they return for a second car
wash within a week. This is an example of which growth strategy?
A) Product development
B) Market development
C) Market penetration
D) Diversification
E) Micromarketing correct answers C
According to the consumer decision process, after consumers recognize the need for a product,
they then engage in
A) psychological need recognition.
B) an information search.
C) an evaluation of alternatives.
D) the purchase of the product.
E) post purchase behavior. correct answers B
