SURE A+
✔✔An organization has decided to hire a local fundraising consultant to work in its office
one day per week to oversee and direct a campaign. The CEO has asked you to ensure
the organization's interests are protected. A contract should be written establishing that
the consultant will be paid: - ✔✔in accordance with a code of professional ethics.
✔✔Establishing the financial range of gifts that a donor will reasonably consider is
referred to as a donor: - ✔✔rating
✔✔The single most important element in a direct mail campaign is: - ✔✔the list of
prospective new donors.
✔✔Which method is most effective in establishing a two-way relationship with a donor?
- ✔✔Allowing the donor to select the time, frequency and method.
✔✔In hiring a firm for contracted services, it is best to start with: - ✔✔referrals.
✔✔The most important open line of communication is between the fundraising director
and the organization's - ✔✔chief executive officer.
✔✔Before beginning to write the case for support for an upcoming campaign, it is most
important to: - ✔✔acquire an understanding of the various donor target markets.
✔✔Which of the following is the most critical factor affecting the success of a capital
campaign? - ✔✔Leadership by the board.
✔✔A nonprofit organization considering a new planned giving/legacy program must
first: - ✔✔understand it may take years for a return on investment.
✔✔The fundraiser has been asked to report on monthly activities. In designing the
written report, what are the best activities to measure? - ✔✔Phone calls, visits,
solicitations
✔✔An integrated approach to fundraising is best described as: - ✔✔matching cases
with constituencies and setting goals for each segment and each case or campaign.
✔✔Which statement is the most true about solo solicitors? - ✔✔May be appropriate
depending on the relationship between the prospective donor and solicitor
✔✔Accuracy in constituents' records within an organization's donor database is best
measured by the number of: - ✔✔valid addresses
, ✔✔When an evaluation component is being incorporated into a funding proposal, all of
the following steps are necessary except: - ✔✔stating objectives as broadly as possible.
✔✔Effective use of volunteers is essential to fundraising success. Which is the most
important rule in using volunteers? - ✔✔Avoid wasting volunteer's time.
✔✔What is the best indicator of an individual's capacity for support? - ✔✔level of
personal wealth
✔✔An organization is faced with embarrassment due to public knowledge that an audit
has raised questions about the expenditures of government grants. Concerned about
donor reaction, the organization should: - ✔✔be open and forthright in publicly stating
its position.
✔✔The first part of a fundraising appeal letter that a prospective donor will usually read
is the: - ✔✔postscript.
✔✔The first step in writing a fundraising marketing plan is to: - ✔✔analyse internal
resources, the external environment, and macro factors.
✔✔Of the following, the most important reason to maintain records of donations is to: -
✔✔ensure that donors are acknowledged properly.
✔✔In direct mail, different prospecting approaches are best used to determine: -
✔✔cost effectiveness
✔✔In a capital campaign program, the "special gift" opportunities offered to both large
and small donors are commonly known as: - ✔✔commemorative gifts
✔✔You have analyzed the basic data (participants, income, and expense) from a direct-
mail solicitation. In order to determine the key performances measurements and
effectively evaluate your direct mail program, you will need to examine the: - ✔✔percent
participation, average gift size, net income, average cost per gift, cost of fundraising,
and return.
✔✔Special events are a major instrument in the promotion of causes and organizations.
They also provide all of the following except a/an: - ✔✔high probability of exceeding the
goal.
✔✔The most effective way to solicit major gifts is through: - ✔✔person-to-person
contact by a fundraiser of the appropriate level.