2025/2026
Change Marke ng - CORRECT ANSWERS is o en overlooked in tradi onal marke ng, but it has
great poten al to change the target market. Such as death, divorce, accidents, etc... are likely to
change people's needs and lifestyles.
Posi onal Goals - CORRECT ANSWERS the place where the department goes following an
accomplishment.
A sole proprietorship - CORRECT ANSWERS is a business owned by a single individual. The
owner maintains the tle to assets and is personally financially responsible. Liability is the
biggest issue, the individual owner is personally responsible for everything.
Mission - CORRECT ANSWERS What we do
Vision - CORRECT ANSWERS Where we want to be
Values - CORRECT ANSWERS social principles that members of the organiza on believe have
worth.
Goals objec ves indicators - CORRECT ANSWERS guided by the M.V.V.
Limited Liability Company (LLC) - CORRECT ANSWERS businesses that can pick how they want
to be taxed in the state they are in.
Nonprofit - CORRECT ANSWERS means no part of income or property is distributed to its
members, directors, or officers.
, 5 Types of Goals - CORRECT ANSWERS Output - produc on goals related to the outward
services.
Adapta on - relate to how the organiza on adapts to outside influences.
Management - address how the organiza on operates, staff and par cipants.
Mo va on - Objec ves on what will be measured to determine the success of the goals.
Posi onal - How will the accomplishment of the goal at this me posi on the department.
Advocacy - CORRECT ANSWERS is defined as any a7empt to influence someone or support
something to effect change
coali ons/partnerships - CORRECT ANSWERS people and organiza ons working together to
solve problems
Sampling - CORRECT ANSWERS process by which par cipants are selected
focus groups - CORRECT ANSWERS directed talk within a representa ve sample
Blue Ribbon Commi7ee - CORRECT ANSWERS is a group of excep onal people appointed to
inves gate, study or analyze a given ques on.
SWOT analysis - CORRECT ANSWERS strengths, weaknesses, opportuni es, threats
social capital - CORRECT ANSWERS the economic or produc ve poten al of strong, trus ng,
and coopera ve rela onships
, cultural competence - CORRECT ANSWERS Integra on of knowledge of individuals and groups
in a community into agency standards, policies, prac ces, and a<tudes to increase the quality
of services and be7er outcomes.
Freedom of Informa on Act - CORRECT ANSWERS U.S. legisla on guaranteeing ci zens access
to certain government documents
Government in the Sunshine Act - CORRECT ANSWERS A federal act that opens most federal
administra ve agency mee ngs to the public.
Benchmarking - CORRECT ANSWERS Comparing an organiza on's prac ces, processes, and
products against the world's best.
Internal Benchmarking - CORRECT ANSWERS Comparison of opera ons, programs,
procedures, policies between rec centers, leagues, ac vi es/programs within the same divisions
or other divisions within the same organiza on.
external benchmarking - CORRECT ANSWERS Comparison of opera ons, programs,
procedures, policies with outside agencies offering the same.
Benchmarking Process - CORRECT ANSWERS 1. Iden fying the processes to benchmark
2. Choosing measurement criteria and collec ng data
3. Finding the best companies for each process
4. Harves ng and analyzing data
5. Crea ng plans for improvement
joint venture - CORRECT ANSWERS an agreement between two or more companies to share a
business project
, Partnership - CORRECT ANSWERS A business in which two or more persons combine their
assets and skills
Marke ng - CORRECT ANSWERS Science/art of exploring, crea ng, and delivering value to
sa sfy the needs of a target market at a profit.
Situa onal Assessment - CORRECT ANSWERS The strategic link between organiza on and
environment
Program-facility analysis
Marke ng audit
SWOT Analysis
Marke ng Research - CORRECT ANSWERS iden fy customers, know the customers, how to
reach them, what are they interested in, and how much me and money do they invest?
STP - CORRECT ANSWERS Segmenta on, Targe ng, Posi oning
Segmenta on - CORRECT ANSWERS divide the total market into smaller segments
Targe ng - CORRECT ANSWERS which segments are planned to serve
Posi oning - CORRECT ANSWERS how to differen ate programs & services from those offered
by others.
Product - CORRECT ANSWERS is now termed program, service, or experience.