LONDON SCHOOL OF COMMERCE
COLOMBO CAMPUS SRI LANKA
MBA FOR EXECUTIVES
MODULE ASSIGNMENT : International Business
Student Name : Nuwan Dilantha Perera
Student Registration No : A007GDAGDA1115
Module Lecturer : Ms. Katherine Mizerski
Module Tutor : Mrs.Apsara Hewage
Date Submitted : 02.06.2016
Total Word Count : 4106
Executive Summary
1
,Sri Lanka is popular as world best tea manufacturer. Therefore the international market is always
widely open for Sri Lanka exporting tea. The class is unmatched. Nuwaraeliya Plantation
Limited has well reputed brand name in Sri Lanka and seeking for expansion. The expansion for
international market as discussed here throughout the study.
Principle goal of this business sector examination operation is to recognize the reasons for the
downside of the (NPL) piece of the pie. Separately or similarly the disadvantage of NPL was
made a terrible imprint for Ceylon tea name. Losing a piece of the overall industry for a ware
like Tea is absolutely unsuitable. Since, there is popularity for Ceylon tea on the planet.
Therefore moving into the China and the differences between home country Sri Lanka and Host
country China discussed and identified potential strategies to get higher market share in the
Chinese market. There for, as the expert for this association, the entire promoting procedure will
be broke down. Predominantly the outer elements have immense effect of the loss of piece of the
overall industry. Not acquiring required sustenance quality and security standard declarations
distinguished as the primary motivation to lose the global business sector for the NPL.
There for the worldwide business sector has been go astray from the NPL tea. At the point when
contenders are moving with new different items from tea, the NPL has not provided food the
purchaser as the present interest in the universal business sector. At long last, not creating esteem
included items at association level by NPL.
2
, Table of Content
Chapter 01 –Introduction................................................................................................................5
1.1 Scope and purpose behind the of the
assignment……………………………………………………………..5
Chapter 02 – Product Overview...................................................................................................….7
Chapter 03 –Host Country Market Analysis......................................................................................
3.1.........................................................................................................PESTLE Analysis
....................................................................................................................................………7
3.2 Analysis of National Competitiveness of Target Market..........................................................
CHAPTER 04 – Cultural Analysis...................................................................................................... 10
4.1 Cultural Analysis and Comparison..........................................................................................10
4.2 Impact on cultural differences on International business...................................................... 12
CHAPTER 05 – Strategy Formulation.............................................................................................14
5.1 Company Readiness to go to international............................................................................15
5.2 Entry Strategy........................................................................................................................18
5.3 Internationalization Strategy.................................................................................................19
5.4 Location Strategy...................................................................................................................20
5.5 Staffing and compensation strategies................................................................................... 20
5.6 Marketing Strategies............................................................................................................. 21
CHAPTER 06 – Conclusion............................................................................................................ .22
References …………………………………………………………………………..…….…………………………………………….23
Bibliography …………………………………………………………………………………………………………………………………..23
3
COLOMBO CAMPUS SRI LANKA
MBA FOR EXECUTIVES
MODULE ASSIGNMENT : International Business
Student Name : Nuwan Dilantha Perera
Student Registration No : A007GDAGDA1115
Module Lecturer : Ms. Katherine Mizerski
Module Tutor : Mrs.Apsara Hewage
Date Submitted : 02.06.2016
Total Word Count : 4106
Executive Summary
1
,Sri Lanka is popular as world best tea manufacturer. Therefore the international market is always
widely open for Sri Lanka exporting tea. The class is unmatched. Nuwaraeliya Plantation
Limited has well reputed brand name in Sri Lanka and seeking for expansion. The expansion for
international market as discussed here throughout the study.
Principle goal of this business sector examination operation is to recognize the reasons for the
downside of the (NPL) piece of the pie. Separately or similarly the disadvantage of NPL was
made a terrible imprint for Ceylon tea name. Losing a piece of the overall industry for a ware
like Tea is absolutely unsuitable. Since, there is popularity for Ceylon tea on the planet.
Therefore moving into the China and the differences between home country Sri Lanka and Host
country China discussed and identified potential strategies to get higher market share in the
Chinese market. There for, as the expert for this association, the entire promoting procedure will
be broke down. Predominantly the outer elements have immense effect of the loss of piece of the
overall industry. Not acquiring required sustenance quality and security standard declarations
distinguished as the primary motivation to lose the global business sector for the NPL.
There for the worldwide business sector has been go astray from the NPL tea. At the point when
contenders are moving with new different items from tea, the NPL has not provided food the
purchaser as the present interest in the universal business sector. At long last, not creating esteem
included items at association level by NPL.
2
, Table of Content
Chapter 01 –Introduction................................................................................................................5
1.1 Scope and purpose behind the of the
assignment……………………………………………………………..5
Chapter 02 – Product Overview...................................................................................................….7
Chapter 03 –Host Country Market Analysis......................................................................................
3.1.........................................................................................................PESTLE Analysis
....................................................................................................................................………7
3.2 Analysis of National Competitiveness of Target Market..........................................................
CHAPTER 04 – Cultural Analysis...................................................................................................... 10
4.1 Cultural Analysis and Comparison..........................................................................................10
4.2 Impact on cultural differences on International business...................................................... 12
CHAPTER 05 – Strategy Formulation.............................................................................................14
5.1 Company Readiness to go to international............................................................................15
5.2 Entry Strategy........................................................................................................................18
5.3 Internationalization Strategy.................................................................................................19
5.4 Location Strategy...................................................................................................................20
5.5 Staffing and compensation strategies................................................................................... 20
5.6 Marketing Strategies............................................................................................................. 21
CHAPTER 06 – Conclusion............................................................................................................ .22
References …………………………………………………………………………..…….…………………………………………….23
Bibliography …………………………………………………………………………………………………………………………………..23
3
