COM 2601 ASSIGNMENT 1

QUESTION 1: 1.1. The process of organising requires the gathering of people to accomplish some purpose, according to Neher (1997:19). He states that the primary requirement of organising is essentially communicating and that bringing people together to achieve individual or organisational goals facilitates communication. An example of this would be a weekly sales meeting between the sales manager and sales consultants or a meeting between the installations and training department with the head of operations. 1.2 Neher (1997:20) explains that communication in the organisation provides further insight into understanding the working role of an organisation in people’s lives. He maintains that an organisation can become more effective in its relations with other organisations by understanding the ever-changing environment, as well as understanding how employees’ lives are dependent on the organisations for which they work. An example of this would be how the organisation understands the needs of its customers, or how its products compare with those of its competitors. 1.3. According to Neher (1997: 21), the importance of leadership skills is imperative for the effective functioning of an organisation. He states that a leader or manager is an individual who is designated to dire