Question 1
Regal Marine’s mission is to provide their consumers worldwide with service quality vessels. It is
also very important to them to provide value, quality and satisfaction to their clients.
Question 2
The strengths of Regal Marine are:
They are an innovative business that is always looking for new ways to improve their
products and services.
They provide a set of distinct features.
They maintain high levels of quality.
They ensure that their suppliers are worldwide so that they can maintain a level of
flexibility.
They provide a wide range of over 22 different models of their products.
They have a lower production time.
They have a computer-aided design system that is 3 dimensional
The weaknesses of Regal Marine are:
They have a limited domestic quality
The opportunities of Regal Marine are:
They need to become their own suppliers by embarking on accepting the Backward
Integration Strategy
, They can also discover potential and worthwhile merchants across the world so that
they can expand their market.
The threats of Regal Marine are:
There are a lot of competitors in their market
The change of preference of their clientele
Competitors may become copy-cats
Newcomers to the market may put a limit on profits
Question 3
Regal Marine Strategy
In reading the case study, I have concluded that Regal Marine uses the differentiation strategy to
achieve its goal of making unique products and providing excellent qualities to consumers. The
differentiation strategy is established based on consistent innovation, excellent quality and distinct
features. Regal Marine strategy is very transparent that’s why they are the best in the market. They
also maintain their standard of being the best in the market because they ensure that their products
are unique in features and it’s beneficial to the users.
Question 4
1. Goods and Service Design- company manufactures unique vessels which would
generate benefits and satisfy consumer’s needs. It also creates unique goods impossible to
copy by their consistent creativity. The organization also issues trademarks on its
products in order to stay in the top category for a long period of time. The goods are
developed to bear in mind the preference of consumers and to take into consideration the
Regal Marine’s mission is to provide their consumers worldwide with service quality vessels. It is
also very important to them to provide value, quality and satisfaction to their clients.
Question 2
The strengths of Regal Marine are:
They are an innovative business that is always looking for new ways to improve their
products and services.
They provide a set of distinct features.
They maintain high levels of quality.
They ensure that their suppliers are worldwide so that they can maintain a level of
flexibility.
They provide a wide range of over 22 different models of their products.
They have a lower production time.
They have a computer-aided design system that is 3 dimensional
The weaknesses of Regal Marine are:
They have a limited domestic quality
The opportunities of Regal Marine are:
They need to become their own suppliers by embarking on accepting the Backward
Integration Strategy
, They can also discover potential and worthwhile merchants across the world so that
they can expand their market.
The threats of Regal Marine are:
There are a lot of competitors in their market
The change of preference of their clientele
Competitors may become copy-cats
Newcomers to the market may put a limit on profits
Question 3
Regal Marine Strategy
In reading the case study, I have concluded that Regal Marine uses the differentiation strategy to
achieve its goal of making unique products and providing excellent qualities to consumers. The
differentiation strategy is established based on consistent innovation, excellent quality and distinct
features. Regal Marine strategy is very transparent that’s why they are the best in the market. They
also maintain their standard of being the best in the market because they ensure that their products
are unique in features and it’s beneficial to the users.
Question 4
1. Goods and Service Design- company manufactures unique vessels which would
generate benefits and satisfy consumer’s needs. It also creates unique goods impossible to
copy by their consistent creativity. The organization also issues trademarks on its
products in order to stay in the top category for a long period of time. The goods are
developed to bear in mind the preference of consumers and to take into consideration the
