Entrepreneurship 311
BUSINESS PLAN
Table of contents
1. Executive Summary
2. Business Description
3. The Market, Marketing and Promotion
4. People, Qualifications and Experience
5. Operations, Facilities, Insurance and Legal Requirements
6. Start Cost, Funding and Financial Projections
7. Timetable and Action Plan
8. Appendices
Section 1
Executive Summary
This should be completed last and be kept fairly short-not more than 1 page.
Ideally it should be a short overview of the whole plan and is a good place to use your
personally and enthusiasm for the business, it should explain what the business is, what
it will offer (what you are selling), and why it will be successful.
Explain the timetable, when do you hope / intend to start? What needs to happen to
make sure that your start date is achieved? What key milestones have been set for the
business (sales & profit growth, employment, expansion plans & aspirations etc.).
It could be used as a tool to help you put together a one minute introduction, a short
description of yourself and your business and why others should do business with you,
so outline the benefits.
WRITE THIS LAST USING INFORMATION FROM THE OTHER SECTIONS
, Section 2
Business Description
This section will detail the products, services, and facilities to be offered and will include
perceived customer benefits which will give your business a competitive edge- your
USP. Think about the range of products or services you can supply, and how this can
help the customer.
Explain what products and / or services you will be selling and how this differ from the
other products and services on the market. Include technical details if appropriate or
description of the service “experience”. Is it an “online” or “real world” business- or a
mixture of both?
What will be pricing structure be? Will there be fixed prices, or a range of prices based
on size / volume / time of day / time of year etc. you should be describe how prices will
be calculated – based on an hourly rate, a fixed mark-up etc. and whether prices will be
published or quoted per job.
Describe what the structure of the business will be- sole trader, limited company,
partnership, social enterprise etc. What is your vision for the business – are you aiming
for self-employed income or growth?
If appropriate who will your supplier be? Do you have an agreement with them? Can
you ensure continuity of supply? (NB this refers to key suppliers of raw materials or
components).
Questions:
What do you do?
What does that mean?
Do you offer more than one product or services?
What is your “USP”? What differentiate you from competitors?
Will you charge a standard hourly rate, a standard product rate, on or a per job basis?
What is the vision for the business? What are your objectives for the next 1,3,5 years?
Are you planning an exit strategy?
BUSINESS PLAN
Table of contents
1. Executive Summary
2. Business Description
3. The Market, Marketing and Promotion
4. People, Qualifications and Experience
5. Operations, Facilities, Insurance and Legal Requirements
6. Start Cost, Funding and Financial Projections
7. Timetable and Action Plan
8. Appendices
Section 1
Executive Summary
This should be completed last and be kept fairly short-not more than 1 page.
Ideally it should be a short overview of the whole plan and is a good place to use your
personally and enthusiasm for the business, it should explain what the business is, what
it will offer (what you are selling), and why it will be successful.
Explain the timetable, when do you hope / intend to start? What needs to happen to
make sure that your start date is achieved? What key milestones have been set for the
business (sales & profit growth, employment, expansion plans & aspirations etc.).
It could be used as a tool to help you put together a one minute introduction, a short
description of yourself and your business and why others should do business with you,
so outline the benefits.
WRITE THIS LAST USING INFORMATION FROM THE OTHER SECTIONS
, Section 2
Business Description
This section will detail the products, services, and facilities to be offered and will include
perceived customer benefits which will give your business a competitive edge- your
USP. Think about the range of products or services you can supply, and how this can
help the customer.
Explain what products and / or services you will be selling and how this differ from the
other products and services on the market. Include technical details if appropriate or
description of the service “experience”. Is it an “online” or “real world” business- or a
mixture of both?
What will be pricing structure be? Will there be fixed prices, or a range of prices based
on size / volume / time of day / time of year etc. you should be describe how prices will
be calculated – based on an hourly rate, a fixed mark-up etc. and whether prices will be
published or quoted per job.
Describe what the structure of the business will be- sole trader, limited company,
partnership, social enterprise etc. What is your vision for the business – are you aiming
for self-employed income or growth?
If appropriate who will your supplier be? Do you have an agreement with them? Can
you ensure continuity of supply? (NB this refers to key suppliers of raw materials or
components).
Questions:
What do you do?
What does that mean?
Do you offer more than one product or services?
What is your “USP”? What differentiate you from competitors?
Will you charge a standard hourly rate, a standard product rate, on or a per job basis?
What is the vision for the business? What are your objectives for the next 1,3,5 years?
Are you planning an exit strategy?
