Test bank
MNM2605/101/3/2018 SEMESTER 1- ASSIGNMENT 01 843778
QUESTION 1
Read the Collect-a-Can case study in Contemporary retail and marketing case
studies (Van Heerden 2016) before you answer the following question. The main
goal of Collect-a-Can is to create …
1 satisfied customers.
2 environmental awareness.
3 competitive advantage.
4 brand awareness.
QUESTION 2
Shoprite donated a percentage of their revenue earned during 2017 to the “save the
street children” campaign. This refers to … marketing.
1 social
2 instrumental
3 cognitive
4 promotional
QUESTION 3
Read the 40 Foods Distributors case study in Contemporary retail and marketing
case studies (Van Heerden 2016) before you answer the following question.
The target market for 40 Foods Distributors is mothers. In this case mothers
represent the role of … and … in the family decision-making process.
1 (a) selector (b) supplier
2 (a) selector (b) payer
3 (a) user (b) payer
4 (a) user (b) supplier
QUESTION 4
Christopher’s dad bought him the new Apple Watch 2 Series for his 21 st birthday.
Christopher fulfils the . . . role in the family decision-making process.
1 user
2 influencer
3 supplier
4 selector
QUESTION 5
Read the Primedia case study in Contemporary retail and marketing case studies
(Van Heerden 2016) before you answer the following question. There are various
market characteristics and external influences that have an impact on an
organisation. The MAIN external factor that influences the media industry of
Primedia is …
1 technological.
2 economical.
3 governmental.
4 social.
QUESTION 6
Identify three group factors that play a role in influencing consumer behaviour.
a Culture and subculture
b Personality and self-concept
c Market characteristics
d Reference group and social class
1
,e Learning and perception
1abe
2bcd
3cde
4acd
QUESTION 7
TAG Heuer uses Rodger Federer and Maria Sharapova as brand ambassadors for
their brand. In the context of consumer behaviour, these two well-known persons are
known as … in their advertisement.
1 experts
2 role models
3 executives
4 opinion leaders
QUESTION 8
Read the Collect-a-Can case study in Contemporary retail and marketing case
studies (Van Heerden 2016) before you answer the following question.
Based on the developing trends influencing consumer behaviour, Collect-a-Can
focuses on … marketing.
1 green
2 consumer
3 gender-based
4 cause-related
QUESTION 9
Lorraine assesses how well the new iPhone 8 will satisfy her needs by taking into
account her knowledge of various brands and her overall experience with Apple
iPhone thus far. This refers to a … activity.
1 tactical
2 learning
3 physical
4 mental
QUESTION 10
Marlboro needs to deal with and implement the Tobacco Products Control Act when
marketing their products to consumers. This example refers to … factors.
1 economical
2 governmental
3 behavioural
4 technological
QUESTION 11
Tebogo is an accounting student at the Durban University of Technology. He attends
classes every day and has daily face-to-face contact with her class mates. This is an
example of a … reference group.
1 formal
2 informal
3 primary
4 secondary
QUESTION 12
Which option relates to the individual factors that Simphiwe will consider when
making a decision on buying the new iPhone 8?
1 Motivation and family
2 Culture and subculture
2
,3 Perception and learning
4 Attitude and social class
QUESTION 13
Louisa pays a premium price for the rental of an apartment very close to her work,
this is an example of ... value.
1 market
2 social
3 price
4 convenience
QUESTION 14
Global warming is an example of what type of market characteristics?
1 Technological
2 Social
3 Physical condition
4 Demographic
QUESTION 15
The fact that the death penalty still exists in a few countries may be viewed as highly
immoral in some countries whereas in others it may be viewed as moral as judged
by the standards of the country. This is an example of how countries may differ in
terms of …
1 beliefs.
2 values.
3 customs.
4 norms.
MNM2605/101/3/2018 SEMESTER 1- ASSIGNMENT 02 769598
QUESTION 1
From a marketing perspective, the process by which people select, organise and
interpret stimuli to the five senses, namely sight, sound, smell, touch and taste is
known as ...
1 motivation.
2 learning.
3 perception.
4 attitude.
QUESTION 2
Read the 40 Foods Distributors case study in Contemporary retail and marketing
case studies (Van Heerden 2016) before you answer the following question.
40 Foods Distributors offer their ice cream in 125 ml cups, 500 ml and 1 litre tubs.
Which form of market segmentation is 40 Foods Distributors making use of?
1 Demographics
2 Psychographics
3 Benefits
4 Usage
QUESTION 3
Which statement regarding the self and self-concept is INCORRECT?
1 The awareness of how a person is differentiated from his or her surroundings is
known as the individual’s sense of self.
2 Most individuals are unaware of how they are differentiated by their surroundings.
3
, 3 In the same way that an individual has an attitude towards a car or politics, the self
is also an object of evaluation.
4 Attributes of self-concept can be described in terms of their content, such as
attractive appearance versus mental aptitude.
QUESTION 4
Read the 40 Foods Distributors case study in Contemporary retail and marketing
case studies (Van Heerden 2016) before you answer the following question.
What factor affecting the diffusion of innovation did 40 Foods Distributors use?
1 Trial
2 Complexity
3 Observation
4 Compatibility
QUESTION 5
Which ONE of the following groups describes the five roles in the family decision-
making process the BEST?
1 Initiator, user, buyer, individual and adjudicator
2 Buyer, decider, user, influencer and disposer
3 Initiator, adjudicator, user, buyer and decider
4 Buyer, user, identifier, decider and disposer
QUESTION 6
Read the Primedia case study in Contemporary retail and marketing case studies
(Van Heerden 2016) before you answer the following question. Primedia does
market segmentation according to …
1 demographic variables.
2 geographic locations.
3 needs and benefits.
4 usage behaviour.
QUESTION 7
This is the stage when John uses the product and evaluates whether the product
fulfils his expectations. If the product satisfies his expectations, it may lead to brand
loyalty. However, if he is dissatisfied with the product, he will complain or develop a
negative attitude towards the product. Based on the above statement, identify which
stage of the consumer decision-making process John is in.
1 The response or buying decision
2 Search for information
3 Post-buying evaluation or response
4 Problem recognition
QUESTION 8
Read the Primedia case study in Contemporary retail and marketing case studies
(Van Heerden 2016) before you answer the following question. The marketing
orientation that Primedia follows is ... orientation.
1 production
2 sales
3 profit
4 societal marketing
QUESTION 9
Pierre says: "I do not like that new golf shop. They do not sell any of my favourite
golf products and brands." Pierre's statement demonstrates an example of a/an …
1 motive.
2 norm.
4
MNM2605/101/3/2018 SEMESTER 1- ASSIGNMENT 01 843778
QUESTION 1
Read the Collect-a-Can case study in Contemporary retail and marketing case
studies (Van Heerden 2016) before you answer the following question. The main
goal of Collect-a-Can is to create …
1 satisfied customers.
2 environmental awareness.
3 competitive advantage.
4 brand awareness.
QUESTION 2
Shoprite donated a percentage of their revenue earned during 2017 to the “save the
street children” campaign. This refers to … marketing.
1 social
2 instrumental
3 cognitive
4 promotional
QUESTION 3
Read the 40 Foods Distributors case study in Contemporary retail and marketing
case studies (Van Heerden 2016) before you answer the following question.
The target market for 40 Foods Distributors is mothers. In this case mothers
represent the role of … and … in the family decision-making process.
1 (a) selector (b) supplier
2 (a) selector (b) payer
3 (a) user (b) payer
4 (a) user (b) supplier
QUESTION 4
Christopher’s dad bought him the new Apple Watch 2 Series for his 21 st birthday.
Christopher fulfils the . . . role in the family decision-making process.
1 user
2 influencer
3 supplier
4 selector
QUESTION 5
Read the Primedia case study in Contemporary retail and marketing case studies
(Van Heerden 2016) before you answer the following question. There are various
market characteristics and external influences that have an impact on an
organisation. The MAIN external factor that influences the media industry of
Primedia is …
1 technological.
2 economical.
3 governmental.
4 social.
QUESTION 6
Identify three group factors that play a role in influencing consumer behaviour.
a Culture and subculture
b Personality and self-concept
c Market characteristics
d Reference group and social class
1
,e Learning and perception
1abe
2bcd
3cde
4acd
QUESTION 7
TAG Heuer uses Rodger Federer and Maria Sharapova as brand ambassadors for
their brand. In the context of consumer behaviour, these two well-known persons are
known as … in their advertisement.
1 experts
2 role models
3 executives
4 opinion leaders
QUESTION 8
Read the Collect-a-Can case study in Contemporary retail and marketing case
studies (Van Heerden 2016) before you answer the following question.
Based on the developing trends influencing consumer behaviour, Collect-a-Can
focuses on … marketing.
1 green
2 consumer
3 gender-based
4 cause-related
QUESTION 9
Lorraine assesses how well the new iPhone 8 will satisfy her needs by taking into
account her knowledge of various brands and her overall experience with Apple
iPhone thus far. This refers to a … activity.
1 tactical
2 learning
3 physical
4 mental
QUESTION 10
Marlboro needs to deal with and implement the Tobacco Products Control Act when
marketing their products to consumers. This example refers to … factors.
1 economical
2 governmental
3 behavioural
4 technological
QUESTION 11
Tebogo is an accounting student at the Durban University of Technology. He attends
classes every day and has daily face-to-face contact with her class mates. This is an
example of a … reference group.
1 formal
2 informal
3 primary
4 secondary
QUESTION 12
Which option relates to the individual factors that Simphiwe will consider when
making a decision on buying the new iPhone 8?
1 Motivation and family
2 Culture and subculture
2
,3 Perception and learning
4 Attitude and social class
QUESTION 13
Louisa pays a premium price for the rental of an apartment very close to her work,
this is an example of ... value.
1 market
2 social
3 price
4 convenience
QUESTION 14
Global warming is an example of what type of market characteristics?
1 Technological
2 Social
3 Physical condition
4 Demographic
QUESTION 15
The fact that the death penalty still exists in a few countries may be viewed as highly
immoral in some countries whereas in others it may be viewed as moral as judged
by the standards of the country. This is an example of how countries may differ in
terms of …
1 beliefs.
2 values.
3 customs.
4 norms.
MNM2605/101/3/2018 SEMESTER 1- ASSIGNMENT 02 769598
QUESTION 1
From a marketing perspective, the process by which people select, organise and
interpret stimuli to the five senses, namely sight, sound, smell, touch and taste is
known as ...
1 motivation.
2 learning.
3 perception.
4 attitude.
QUESTION 2
Read the 40 Foods Distributors case study in Contemporary retail and marketing
case studies (Van Heerden 2016) before you answer the following question.
40 Foods Distributors offer their ice cream in 125 ml cups, 500 ml and 1 litre tubs.
Which form of market segmentation is 40 Foods Distributors making use of?
1 Demographics
2 Psychographics
3 Benefits
4 Usage
QUESTION 3
Which statement regarding the self and self-concept is INCORRECT?
1 The awareness of how a person is differentiated from his or her surroundings is
known as the individual’s sense of self.
2 Most individuals are unaware of how they are differentiated by their surroundings.
3
, 3 In the same way that an individual has an attitude towards a car or politics, the self
is also an object of evaluation.
4 Attributes of self-concept can be described in terms of their content, such as
attractive appearance versus mental aptitude.
QUESTION 4
Read the 40 Foods Distributors case study in Contemporary retail and marketing
case studies (Van Heerden 2016) before you answer the following question.
What factor affecting the diffusion of innovation did 40 Foods Distributors use?
1 Trial
2 Complexity
3 Observation
4 Compatibility
QUESTION 5
Which ONE of the following groups describes the five roles in the family decision-
making process the BEST?
1 Initiator, user, buyer, individual and adjudicator
2 Buyer, decider, user, influencer and disposer
3 Initiator, adjudicator, user, buyer and decider
4 Buyer, user, identifier, decider and disposer
QUESTION 6
Read the Primedia case study in Contemporary retail and marketing case studies
(Van Heerden 2016) before you answer the following question. Primedia does
market segmentation according to …
1 demographic variables.
2 geographic locations.
3 needs and benefits.
4 usage behaviour.
QUESTION 7
This is the stage when John uses the product and evaluates whether the product
fulfils his expectations. If the product satisfies his expectations, it may lead to brand
loyalty. However, if he is dissatisfied with the product, he will complain or develop a
negative attitude towards the product. Based on the above statement, identify which
stage of the consumer decision-making process John is in.
1 The response or buying decision
2 Search for information
3 Post-buying evaluation or response
4 Problem recognition
QUESTION 8
Read the Primedia case study in Contemporary retail and marketing case studies
(Van Heerden 2016) before you answer the following question. The marketing
orientation that Primedia follows is ... orientation.
1 production
2 sales
3 profit
4 societal marketing
QUESTION 9
Pierre says: "I do not like that new golf shop. They do not sell any of my favourite
golf products and brands." Pierre's statement demonstrates an example of a/an …
1 motive.
2 norm.
4
