MKTG 1311 Creative Tactics Scavenger Hunt Quiz
For this assignment, you will visit some creative websites that
provide a lot of examples of IMC campaigns and creative
strategies and tactics. The best way to complete this assignment
is to visit the sites to watch the videos/read articles, read through
the questions, and then jot down your answers to the questions.
Once you are ready to take the quiz, go to the assignment quiz
link on blackboard to answer the 20 multiple-choice questions.
Once you start the quiz you will have 40 minutes to answer the
questions.
Part 1: Visit http://rethinkcanada.com/ to check out this advertising agency’s website.
Go to “Work” “Client” and then Molson Canadian and View the Molson brand story to watch the video explaining the
campaign. Keep scrolling down the page to watch some more of the videos and to see the campaign results.
1. What did Molson’s ask people to do to open the Molson beer fridge?
2. In relation to the Molson Beer Fridge campaign, what results were reported in terms of the overall campaign?
Go to “Work” “Client” and then IKEA and then watch the videos Repurposeful Instructions and The Scrapsbook which
showcases some creative elements of a campaign rethink designed in 2021. https://rethinkcanada.com/work/ikea/
3. What was the message behind this creative concept?
Using the search box, do a search for the Wildfire Price Tags campaign from 2018 (or see the link below) that was
created for the Outdoor Recreation Council BC.
https://rethinkcanada.com/work/outdoor-recreational-centre-bc/2018/print-outdoor/wildfire-price-tags/
4. What kind of message appeal was used in the campaign?
Rethink’s creative work for Heinz Ketchup won a 2021 Marketing Award from Strategyonline.ca. Go to this link and
watch the video explaining this unique campaign. https://marketingawards.strategyonline.ca/winners/winner/2021/?
e=115582&u=Advertising&n=Heinz+Ketchup+Puzzle
5. According to the video, what was the puzzle reselling for on eBay?
Go to “Work” “Client” and “Alzheimer’s Society of BC” to find what Rethink produced for this organization to promote
Brain Awareness Week. Alzheimer's Society of BC - Rethink Canada
6. What was distributed to promote Brain Awareness Week for the Alzheimer’s Society of BC?
7. What IMC promotional mix category would this fall under?
Go to “Work” “Client” and “Kraft Peanut Butter” and then click on “Stick Together for Business” and watch the video
explaining the 2020 campaign. Stick Together For Small Business - Rethink Canada
8. What was the “big idea” or theme developed for this campaign?
For this assignment, you will visit some creative websites that
provide a lot of examples of IMC campaigns and creative
strategies and tactics. The best way to complete this assignment
is to visit the sites to watch the videos/read articles, read through
the questions, and then jot down your answers to the questions.
Once you are ready to take the quiz, go to the assignment quiz
link on blackboard to answer the 20 multiple-choice questions.
Once you start the quiz you will have 40 minutes to answer the
questions.
Part 1: Visit http://rethinkcanada.com/ to check out this advertising agency’s website.
Go to “Work” “Client” and then Molson Canadian and View the Molson brand story to watch the video explaining the
campaign. Keep scrolling down the page to watch some more of the videos and to see the campaign results.
1. What did Molson’s ask people to do to open the Molson beer fridge?
2. In relation to the Molson Beer Fridge campaign, what results were reported in terms of the overall campaign?
Go to “Work” “Client” and then IKEA and then watch the videos Repurposeful Instructions and The Scrapsbook which
showcases some creative elements of a campaign rethink designed in 2021. https://rethinkcanada.com/work/ikea/
3. What was the message behind this creative concept?
Using the search box, do a search for the Wildfire Price Tags campaign from 2018 (or see the link below) that was
created for the Outdoor Recreation Council BC.
https://rethinkcanada.com/work/outdoor-recreational-centre-bc/2018/print-outdoor/wildfire-price-tags/
4. What kind of message appeal was used in the campaign?
Rethink’s creative work for Heinz Ketchup won a 2021 Marketing Award from Strategyonline.ca. Go to this link and
watch the video explaining this unique campaign. https://marketingawards.strategyonline.ca/winners/winner/2021/?
e=115582&u=Advertising&n=Heinz+Ketchup+Puzzle
5. According to the video, what was the puzzle reselling for on eBay?
Go to “Work” “Client” and “Alzheimer’s Society of BC” to find what Rethink produced for this organization to promote
Brain Awareness Week. Alzheimer's Society of BC - Rethink Canada
6. What was distributed to promote Brain Awareness Week for the Alzheimer’s Society of BC?
7. What IMC promotional mix category would this fall under?
Go to “Work” “Client” and “Kraft Peanut Butter” and then click on “Stick Together for Business” and watch the video
explaining the 2020 campaign. Stick Together For Small Business - Rethink Canada
8. What was the “big idea” or theme developed for this campaign?
