MKTG 1311 TEACHING AND LEARNING PLAN
Note: The following is a tentative teaching & learning plan course schedule. Timing and due dates may be
adjusted, if necessary, as semester progresses. Any changes to the schedule will be posted on blackboard.
DATE TOPIC/CHAPTER
Week 1 Course Overview and Expectations
Week of Sept 6
Chapter 1: What is Integrated Marketing Communications (IMC)
Explain the role of promotion within marketing communications and identify the
various forms that exist.
Analyze the components of integrated marketing communications.
Synchronous Activities:
Attend Friday’s online class
Asynchronous Activities:
Watch online class recording /review Chapter 1 slideshow and watch video clips
Week 2 Chapter 2: Organizing for IMC, the role of agencies
Week of Sept 13 Investigate the organizations that comprise the advertising industry.
Explain the roles and responsibilities of clients & agencies in the advertising process.
Distinguish between the various types of agencies.
Explain the organization and content of a marketing plan and an IMC plan.
Synchronous Activities:
Attend Friday’s online class
Asynchronous Activities:
Watch online class recording /review Chapter 2 slideshow and watch video clips
Watch The Pitch episode: Subway (video on Blackboard)
Week 3 Chapter 7: Creative Strategy
Week of Sept 20 Investigate the elements of the communication process
Explain the stages of the creative development process and the content included in a creative
brief.
Distinguish between creative objectives, creative strategies, and creative execution.
Analyze the various appeal and execution techniques used in advertising.
Synchronous Activities:
Attend Friday’s online class
Asynchronous Activities:
Watch online class recording /review Chapter 7 slideshow and watch video clips
Watch The Pitch episode: Waste Management (video on blackboard)
Week 4 Chapter 8: Creative Tactics
Week of Sept 27 Explore creative tactics used in designing marketing messages.
Explore the design principles and considerations for developing advertising campaigns.
Explain the various types of layout options.
Note: The following is a tentative teaching & learning plan course schedule. Timing and due dates may be
adjusted, if necessary, as semester progresses. Any changes to the schedule will be posted on blackboard.
DATE TOPIC/CHAPTER
Week 1 Course Overview and Expectations
Week of Sept 6
Chapter 1: What is Integrated Marketing Communications (IMC)
Explain the role of promotion within marketing communications and identify the
various forms that exist.
Analyze the components of integrated marketing communications.
Synchronous Activities:
Attend Friday’s online class
Asynchronous Activities:
Watch online class recording /review Chapter 1 slideshow and watch video clips
Week 2 Chapter 2: Organizing for IMC, the role of agencies
Week of Sept 13 Investigate the organizations that comprise the advertising industry.
Explain the roles and responsibilities of clients & agencies in the advertising process.
Distinguish between the various types of agencies.
Explain the organization and content of a marketing plan and an IMC plan.
Synchronous Activities:
Attend Friday’s online class
Asynchronous Activities:
Watch online class recording /review Chapter 2 slideshow and watch video clips
Watch The Pitch episode: Subway (video on Blackboard)
Week 3 Chapter 7: Creative Strategy
Week of Sept 20 Investigate the elements of the communication process
Explain the stages of the creative development process and the content included in a creative
brief.
Distinguish between creative objectives, creative strategies, and creative execution.
Analyze the various appeal and execution techniques used in advertising.
Synchronous Activities:
Attend Friday’s online class
Asynchronous Activities:
Watch online class recording /review Chapter 7 slideshow and watch video clips
Watch The Pitch episode: Waste Management (video on blackboard)
Week 4 Chapter 8: Creative Tactics
Week of Sept 27 Explore creative tactics used in designing marketing messages.
Explore the design principles and considerations for developing advertising campaigns.
Explain the various types of layout options.
