INSTRUCTOR’S
MANUAL
Nora Underwood
University of Central Florida
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CONTENTS
P A R T 1: Introduction: Markets and Prices
Chapter 1 Preliminaries 1
Chapter 2 The Basics Of Supply And Demand 5
P A R T 2: Producers, Consumers, and Competitive Markets
Chapter 3 Consumer Behavior 23
Chapter 4 Individual And Market Demand 41
Chapter 4 Appendix 58
Chapter 5 Uncertainty and Consumer Behavior 64
Chapter 6 Production 74
Chapter 7 The Cost Of Production 84
Chapter 7 Appendix 98
Chapter 8 Profit Maximization And Competitive Supply 102
Chapter 9 The Analysis Of Competitive Markets 117
P A R T 3: Market Structure and Competitive Strategy
Chapter 10 Market Power: Monopoly and Monopsony 138
Chapter 11 Pricing With Market Power 160
Chapter 11 Appendix 185
Chapter 12 Monopolistic Competition And Oligopoly 191
Chapter 13 Game Theory And Competitive Strategy 217
Chapter 14 Markets For Factor Inputs 232
Chapter 15 Investment, Time, And Capital Markets 242
P A R T 4: Information, Market Failure, and the Role of Government
Chapter 16 General Equilibrium And Economic Efficiency 255
Chapter 17 Markets With Asymmetric Information 267
Chapter 18 Externalities And Public Goods 278
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Chapter 1: Preliminaries
PART I
INTRODUCTION:
MARKETS AND PRICES
CHAPTER 1
PRELIMINARIES
TEACHING NOTES
The first two chapters reacquaint students with the microeconomics that they learned in their
introductory course: Chapter 1 focuses on the general subject of economics, while Chapter 2 develops
supply and demand analysis. The use of examples in Chapter 1 facilitates students’ complete
understanding of abstract economic concepts. Examples in this chapter discuss markets for
prescription drugs (Section 1.2), introduction of a new automobile (Section 1.4), design of automobile
emission standards (Section 1.4), the minimum wage (Section 1.3), the market for sweeteners (Section
1.3), and real and nominal prices of eggs and education (Section 1.3). Discussing some of these, or
another, example is a useful way to review some important economic concepts such as scarcity, making
tradeoffs, building economic models to explain how consumers and firms make decisions, and the
distinction between competitive and non-competitive markets. Parts I and II of the text assume
competitive markets, market power is discussed in Part III, and some consequences of market power
are discussed in Part IV of the text.
Review Question (2) illustrates the difference between positive and normative economics and
provides for a productive class discussion. Other examples for discussion are available in Kearl, Pope,
Whiting, and Wimmer, “A Confusion of Economists,” American Economic Review (May 1979).
The chapter concludes with a discussion of real and nominal prices. Given our reliance on
dollar prices in the chapters that follow, students should understand that we are concerned with prices
relative to a standard, which in this case is dollars for a particular year.
QUESTIONS FOR REVIEW
1. It is often said that a good theory is one that can be refuted by an empirical, data-
oriented study. Explain why a theory that cannot be evaluated empirically is not a good
theory.
There are two steps to consider when evaluating a theory: first, you should examine the
reasonability of the theory’s assumptions; second, you should test the theory’s
predictions by comparing them with facts. If a theory cannot be tested, it cannot be
accepted or rejected. Therefore, it contributes little to our understanding of reality.
2. Which of the following two statements involves positive economic analysis and which
normative? How do the two kinds of analysis differ?
a. Gasoline rationing (allocating to each individual a maximum amount of gasoline
that can be purchased each year) is a poor social policy because it interferes with
the workings of the competitive market system.
Positive economic analysis describes what is. Normative economic analysis describes
what ought to be. Statement (a) merges both types of analysis. First, statement (a)
makes a positive statement that gasoline rationing “interferes with the workings of the
competitive market system.” We know from economic analysis that a constraint placed
on supply will change the market equilibrium. Second, statement (a) makes the
normative statement (i.e., a value judgment) that gasoline rationing is a “poor social
policy.” Thus, statement (a) makes a normative comment based on a conclusion derived
from positive economic analysis of the policy.
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