COPY
WRITING
English and Communication
Cebu Institute of Technology
1
, What is COPY WRITING?
Things Copy Writers Do
Write to Sell/Convert
o Capture Attention
o Raise Awareness
o Make Sales
Help People With the following:
o Change perceptions
o Spread Awareness
o Compel people to act
Strategize How to Sway People
o Consumer Behavior
o Market Research
o Social Listening
o Reporting/Demonstration
o Closing
Key Terms
Copy means Words or Text.
Copywriter means someone who writes copy for commercial use.
2
WRITING
English and Communication
Cebu Institute of Technology
1
, What is COPY WRITING?
Things Copy Writers Do
Write to Sell/Convert
o Capture Attention
o Raise Awareness
o Make Sales
Help People With the following:
o Change perceptions
o Spread Awareness
o Compel people to act
Strategize How to Sway People
o Consumer Behavior
o Market Research
o Social Listening
o Reporting/Demonstration
o Closing
Key Terms
Copy means Words or Text.
Copywriter means someone who writes copy for commercial use.
2
