Balanced Scorecard and Communication Plan

CAREER CONNECTION: Final Strategic Plan Mark Cruce BUS 475 Aug 15, 2016 Petra Yurchich Executive Summary 2 Apple Inc. has a mission aimed towards bringing family and friends closer together with 3D communication technology. This technology will allow two-way communication as if the two parties were in the same room. Apple wants to create an atmosphere for open communication from one end of the world to the next. Vision The vision Apple Inc. has for this new division is to build the world where distances between people is a thing of the past. To become a successful player in this industry Apple Inc. will stick with a vision that’s been successful since the beginning. That vision is to continue to be different, innovate new ideas for a more technological advanced tomorrow. Mission Statement The mission statement for this new division is to be fully committed to providing the best possible technology that meets the consumer's needs. Apple Inc. Has created some of the best technologies in the world from, designing Mac computers to defining the future of mobile media and computing devices with iPad. Apple is determined to continue that legacy with 3D technology. Value Proposition