Your text here 1
Your text here 2
Please write clearly in block capitals.
Centre number Candidate number
Surname
Forename(s)
Candidate signature
I declare this is my own work.
GCSE
BUSINESS
Paper 2 Influences of marketing and finance on business activity
Tuesday 2 June 2020 Afternoon Time allowed: 1 hour 45 minutes
Materials
For Examiner’s Use
For this paper you must have:
• a calculator. Section Mark
A
Instructions
• Use black ink or black ball-point pen. B
• Fill in the boxes at the top of this page. C
• Answer all questions.
TOTAL
• You must answer the questions in the spaces provided. Do not write outside
the box around each page or on blank pages.
• If you need extra space for your answer(s), use the lined pages at the end of
this book. Write the question number against your answer(s).
• Do all rough work in this answer book. Cross through any work you do not
want to be marked.
Advice
• The marks for each question are shown in brackets.
• The maximum mark for this paper is 90.
*jun208132201*
IB/G/Jun20/E11 8132/2
, 2
Do not write
outside the
Section A box
Answer all questions in the spaces provided.
For questions with four responses, only one answer per question is allowed.
For each answer, completely fill in the circle alongside the appropriate answer.
CORRECT METHOD WRONG METHODS
If you want to change your answer you must cross out your original answer as shown.
If you wish to return to an answer previously crossed out, ring the answer you now wish to select
as shown.
0 1 . 1 Which element of the marketing mix involves selecting a channel of distribution?
[1 mark]
A Place
B Price
C Product
D Promotion
0 1 . 2 Which source of finance is available to a limited company but not a sole trader?
[1 mark]
A Bank loan
B Mortgage
C Overdraft
D Share issue
*02*
IB/G/Jun20/8132/2
, 3
Do not write
outside the
0 1 . 3 Which pricing method involves calculating the costs of production and adding a box
percentage to make a profit?
[1 mark]
A Competitive pricing
B Cost plus pricing
C Loss leader
D Price skimming
0 1 . 4 What is the name for the category of products in the Boston Matrix labelled X below?
[1 mark]
Figure 1 The Boston Matrix
X
A Cash cow
B Dog
C Question mark/problem child
D Star
Turn over ►
*03*
IB/G/Jun20/8132/2
Your text here 2
Please write clearly in block capitals.
Centre number Candidate number
Surname
Forename(s)
Candidate signature
I declare this is my own work.
GCSE
BUSINESS
Paper 2 Influences of marketing and finance on business activity
Tuesday 2 June 2020 Afternoon Time allowed: 1 hour 45 minutes
Materials
For Examiner’s Use
For this paper you must have:
• a calculator. Section Mark
A
Instructions
• Use black ink or black ball-point pen. B
• Fill in the boxes at the top of this page. C
• Answer all questions.
TOTAL
• You must answer the questions in the spaces provided. Do not write outside
the box around each page or on blank pages.
• If you need extra space for your answer(s), use the lined pages at the end of
this book. Write the question number against your answer(s).
• Do all rough work in this answer book. Cross through any work you do not
want to be marked.
Advice
• The marks for each question are shown in brackets.
• The maximum mark for this paper is 90.
*jun208132201*
IB/G/Jun20/E11 8132/2
, 2
Do not write
outside the
Section A box
Answer all questions in the spaces provided.
For questions with four responses, only one answer per question is allowed.
For each answer, completely fill in the circle alongside the appropriate answer.
CORRECT METHOD WRONG METHODS
If you want to change your answer you must cross out your original answer as shown.
If you wish to return to an answer previously crossed out, ring the answer you now wish to select
as shown.
0 1 . 1 Which element of the marketing mix involves selecting a channel of distribution?
[1 mark]
A Place
B Price
C Product
D Promotion
0 1 . 2 Which source of finance is available to a limited company but not a sole trader?
[1 mark]
A Bank loan
B Mortgage
C Overdraft
D Share issue
*02*
IB/G/Jun20/8132/2
, 3
Do not write
outside the
0 1 . 3 Which pricing method involves calculating the costs of production and adding a box
percentage to make a profit?
[1 mark]
A Competitive pricing
B Cost plus pricing
C Loss leader
D Price skimming
0 1 . 4 What is the name for the category of products in the Boston Matrix labelled X below?
[1 mark]
Figure 1 The Boston Matrix
X
A Cash cow
B Dog
C Question mark/problem child
D Star
Turn over ►
*03*
IB/G/Jun20/8132/2
