WEEK 4
ASSIGNMENT 1
Lisanne Bosch
Minor Digital Intelligence
CONVERSION
OPTIMAZATION
Quartile 2
, Table of content:
1. Introduction ..................................................................................................................................... 2
2. Elaboration of the assignment (maximum of 1000 words) ................................................................. 2
2.1 Quick scan................................................................................................................................ 2
2.2 Three points of attention ........................................................................................................ 2
2.3 Measurable objectives ............................................................................................................ 2
2.4 Selecting test personas............................................................................................................ 3
2.5 Tests structures ....................................................................................................................... 3
2.6 Formulating tasks and scenarios ............................................................................................. 4
2.7 Post-task question ......................................................................................................................... 4
2.8 Post test questions ........................................................................................................................ 4
2.9 A/B Testing .................................................................................................................................... 5
2.10 Test results and analysis of the results........................................................................................ 5
2.11 Striking aspects and improvements ............................................................................................ 6
2.12 Analysing the data ....................................................................................................................... 6
2.13 Improvements on website .......................................................................................................... 8
An advice (minimum of 150 words) ...................................................................................................... 11
An evaluation (minimum of 250 words)................................................................................................ 11
Complete checklist (for the attachment) .............................................................................................. 11
Sources .................................................................................................................................................. 13
1
ASSIGNMENT 1
Lisanne Bosch
Minor Digital Intelligence
CONVERSION
OPTIMAZATION
Quartile 2
, Table of content:
1. Introduction ..................................................................................................................................... 2
2. Elaboration of the assignment (maximum of 1000 words) ................................................................. 2
2.1 Quick scan................................................................................................................................ 2
2.2 Three points of attention ........................................................................................................ 2
2.3 Measurable objectives ............................................................................................................ 2
2.4 Selecting test personas............................................................................................................ 3
2.5 Tests structures ....................................................................................................................... 3
2.6 Formulating tasks and scenarios ............................................................................................. 4
2.7 Post-task question ......................................................................................................................... 4
2.8 Post test questions ........................................................................................................................ 4
2.9 A/B Testing .................................................................................................................................... 5
2.10 Test results and analysis of the results........................................................................................ 5
2.11 Striking aspects and improvements ............................................................................................ 6
2.12 Analysing the data ....................................................................................................................... 6
2.13 Improvements on website .......................................................................................................... 8
An advice (minimum of 150 words) ...................................................................................................... 11
An evaluation (minimum of 250 words)................................................................................................ 11
Complete checklist (for the attachment) .............................................................................................. 11
Sources .................................................................................................................................................. 13
1
